Cyber World

Factors to Consider when Choosing Any Affiliate Marketing Program.::. http://cyber-anywhere.blogspot.com/

2007-10-02T06:19:00.001-07:00

The internet has enabled affiliate marketing to jump to unprecedented
levels of popularity and profit. It has made it possible for quite a
few people to quit their day jobs and concentrate on nothing but
affiliate programs. The key to success in this area is picking the
right program to market.

There are many factors to consider like number of referrals, what kind
of tier system is in place, the type of support you and the buyer will
receive from the customer service help desk but what’s the most
important factor affiliates look at? The rated commission structure is
the number one consideration they use in searching for the program to
promote.

Specifically, we want to know a) how much do we get paid? and b)
when do we get paid? This seems only natural as this is the main reason
why we are affiliate marketing in the first place. If you are going to
invest the time, money and effort then you should be well compensated.
Unfortunately, however, this is the beginning and end in their decision
to sell a product or service.

Above the compensation plan, the very first consideration you
should have when choosing a program to market is the value of the
product that you will be selling. The best way to determine this is to
decide that if you, as a consumer, would actually purchase the product
for you own personal use for the price that is being asked. If you
wouldn't purchase the product you're selling as a consumer, then as an
affiliate marketer, it's going to be hard to convince someone else to
buy it.

That being the main consideration, it is not meant to minimize other
factors when picking an affiliate marketing program. A big part of
choosing the right merchant is still how and when you get paid.

This is not meant to minimize the other factors when picking an
affiliate marketing program. A big part of choosing the right merchant
is how and when you get paid. On average most merchants will pay you
once a month either by direct deposit (becoming more popular) or
mailing you a check. You usually have to accrue a certain amount before
affiliate commissions are paid out. There are other merchants that
offer different payment plans, so it all depends on your lifestyle and
how you structure your affiliate campaign.

If it costs you money to join an affiliate program than you should find
out: What you are paying for?, Why are you paying for it?, Are there
future expenses?, What's my return on investment(ROI)?, and Is any of
it refundable?

If you decide that shelling out cash to join an affiliate program is
not worth it then the chances are you will find many free programs in
your particular niche that have a reputation for quality products and
paying on time.

Whichever way you decide to go, make certain that they have a way for
you to track your sales and the more detailed the better. You really
need to know where your referrals are coming from and if your
advertising is working. Something else to find out is how long your
referrals will stay in the merchant database because people do not
always buy the first time around. If they decide to purchase the
product a couple months after visiting your affiliate site, will the
merchant give you any credit for the sale?

There are many other points to consider before joining an affiliate
program. Do some research on the blogs and forums. Check out what
people are saying good or bad about the affiliate program you are
interested in joining. Always round up as much information as possible,
make your decision, and them just do it.

About The Author

Brenda Franzo is an affiliate marketer and
runs a online product review business. You can find information,
reviews, and tips on succeeding as an affiliate marketer right here: http://makemoneyaffiliates.blogspot.com
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Factors to Consider when Choosing Any Affiliate Marketing Program.::. http://cyber-anywhere.blogspot.com/

2007-09-28T00:45:00.001-07:00

About The Author

Liquid Aqua Promotional Keyrings.::. http://cyber-anywhere.blogspot.com/

2007-09-27T00:43:00.001-07:00

The only problem with creating promotional keyrings for your customers
is that even a very nice keyring is unlikely to spend a lot of time out
of your customer’s pockets or purses. The keyrings could be the
most stylish keyring in the world, but since it can perform its
function quietly and without fuss, it is not often thought of and
others are not exposed to your logo, slogan, or company name.

If you want to change that, then all you have to do is invest in Liquid
Aqua keyrings for your customers. These keyrings are printed on the
outside, and the clear plastic encases a blend of colored oil and gel
that do not mix. This means that the colors of the oils float around in
the gel in small beads or one large bead depending on whether you shake
it up. These keyrings are fun to look at, fun to own, and are great
entertainment for kids and adults alike.

Liquid Aqua keyrings look classy and fascinating and can provide almost
anyone with simple fun just by shaking or moving the keyring about.
Customers with children can pass off their keyring to the little ones
and enjoy a few quiet moments as the kids entertain themselves with the
oil and gel suspension. Even better, these keyrings are solidly welded
to ensure that the Liquid Aqua does not leak and ruin clothing or bags,
making them durable as well as fun.

Liquid Aqua keyrings are great for enticing your customers to take
their keys out and show off the fun item in their pockets, and others
will be frequently exposed to your logo and company information as they
keyring is passed to them for a turn at playing with the suspended
liquids inside.

This means that the main problem of handing out keyrings is overridden
as your customers will be more than happy to take out their new
promotional keyrings and show them off to their friends. Be prepared
for a rush on your booth at trade shows or conferences, and hand them
out along with your company information for a quick sales boost that
will have you thanking your lucky stars that you found out about Liquid
Aqua.

These keyrings are interesting enough that people will gladly replace
their old keyrings with a Liquid Aqua promotional keyring with your
company information on the front, and the range of color choices
available means that you can customize your Liquid Aqua keyrings to
match your company colors and entertain your customers at the same
time.

These keyrings are priced right, and will pay for themselves in
customer appreciation and new business, too, as people play with your
keyrings and see your logo and information. You will be glad that you
found out about Liquid Aqua promotional keyrings as soon as the
business starts rolling in.

About The Author

Tina Rinaudo is one of the leading lights in
the UK promotional keyrings industry. Tina is a key member of YesGifts,
the UK's fastest growing online promotional keyrings resource
specialising in promotional pens, mugs, mouse mats, umbrellas,
conference items and much more. For more information please visit http://www.yesgifts.co.uk.

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Understanding Market Risk.::. http://cyber-anywhere.blogspot.com/

2007-09-25T10:34:00.001-07:00

Market risks have little to do with a company’s overall strength,
and more to do with the affect the world’s economy can have on
the market.

***************************

The stock market is always volatile. There are risks involved in
investing your money in a company’s stock. Savvy investors take
the time to research the company thoroughly before investing in its
stock. But one risk investors often overlook is market risk, or the
volatility of one market and how it might affect another. This was seen
in February 2007, in a dramatic turn when the Chinese stock market
dropped a whopping 9% in a single day, causing a tidal wave effect
throughout the world. The United States Dow Jones Industrial Average
fell by 4.3% in the Chinese aftermath, its worst decline since the
terrorist attacks of 2001.

The International Organization of Securities Commissions urges
investors to take the time to learn what market risks are and how they
may affect investments worldwide.

Market risks have little to do with a company’s overall
strength, and more to do with the affect the world’s economy can
have on the market.

Interest Rate Risks

Changes in interest rates directly affect the value of bonds. As
interest rates rise, the price of previously purchased bonds falls;
while dropping interest rates will increase the bond’s value.

Inflation Risks

Inflation reduces a consumer’s purchasing power, which also reduces the value of investments.

Currency Risks

When purchasing stocks or bonds issued by companies outside of the
United States,any fluctuation in currency exchange rates can directly
affect how much a stock or bond really costs, and how much you’ll
make when selling it.

Liquidity Risks

The ability to sell off your investments at the moment you choose
can greatly affect your profit margins. Being unable to make trades due
to foreign regulations, not being able to find a buyer, selling at a
discount, among other reasons may cost you valuable assets.

Sociopolitical Risks

Worldwide events such as a terrorist attack, war, and even an
election can all affect investor attitude toward the market and cause
serious up or downturns. Worse yet, some catastrophic events can lead
to wide-spread disruptions in financial markets all over the world,
which can be risky for individual investors.

ICountry Risks

Country risks are similar to sociopolitical risks, with one
important exception: they are tied to a specific country and the
economic and political climate within it.

Legal Remedies Risk

When dabbling in the oversees market, keep in mind that problems
which may arise with your investment must be handled by that
governments market overseers, which may work very differently than
those your used to in the United States. This in itself can be very
risky for foreign investors.

While no one can completely avoid all market risks - that’s
what makes the financial market so profitable - there are a few things
every investor can do to minimize the risk.

Do Your Homework

Take the time to research all of the things that can affect your
oversees investments. Stay tuned to global economic trends and changes,
and be certain that you completely understand all of the trading
practices, regulatory practices and restrictions in investing
internationally.

Diversify

Vary your holdings by region, country, length of holdings (long term vs. short term), product, and sector.

Investing is always risky. But don’t let that scare you.
Oversees markets can be very profitable, as long as the investor
understands the ever-changing market risks associated with specific
investments and takes the necessary precautions.

About The Author

For the past ten years Bob Freeman has been
helping people build more money in their retirements. Now he has taken
his successful strategies to a new level by offering teleseminar
courses to help people make a better retirement for themselves than
they ever thought possible. For more tips and strategies see http://www.retirementwealthforyou.com.
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Technorati Tags: internet, internet marketing, internet business, computer, business, affiliate, affiliate marketing, affiliate business

“Tips for an Amazon.com Bestseller Campaign”.::. http://cyber-anywhere.blogspot.com/

2007-09-24T11:06:00.001-07:00

Selling your book through Amazon.com is a great way to not only earn
money, but to increase your visibility and credibility in the business
world. For example, if your book achieves Amazon.com bestseller status
then your sales could increase exponentially. Otherwise, your book
listing may fall into the deep sea of books on Amazon. Therefore,
earning best seller status is the top goal of many Internet businesses.

Following is a list of common questions regarding an Amazon.com bestseller campaign:

Question #1: Here’s my situation. I am working on an
Amazon.com bestseller campaign. I have sent press releases. So far I
have a list of 100,000 people that are being sent emails regarding the
book and its release. I’ve heard that you are supposed to have
500,000 people on your email list in order to crack the top ten in
Amazon. Is this true?

Answer: Not necessarily. The list of 500,000 names makes it more
likely for you to hit the bestseller list, but if you have a quality
list than you can still crack the top ten on Amazon. You may have a
smaller list, but if you have a high percentage of buyers than your
list could be more powerful than a larger list with a lower percentage
of buyers.

Question #2: I’ve heard about using joint ventures to spread
the word about my book’s release on Amazon.com. However,
I’m having trouble creating joint ventures because it is
difficult to get people to commit to a venture with me since they
don’t know me personally. Are there other options besides joint
ventures?

Answer #2: Let’s first check out how you are going about
obtaining joint ventures. The biggest problem with finding joint
ventures for an Amazon.com bestseller campaign is that you don’t
offer a value per value exchange. You can’t just ask people to
promote you and your book to their list in exchange for nothing that
benefits them.

You have to think how you can make the exchange valuable for the
other person. Give them incentives that will make them more likely to
send an email about your book to their list. Make sure to put a dollar
amount value on the items that you offer the joint venture partner for
free. Offer them bonuses that they can also offer in the email they
send out to their list.

Also make sure to figure out how your vision helps push them
towards their own vision. For example, some people want leads. Some
people just want help. Find out what they want and need and offer it to
them so they view promoting your book as a valuable exchange.

Tip: Find a book similar to yours on Amazon that has accomplished a
best seller campaign. Find out what they did in their campaign. Find
out what bonuses they offered. Find out who helped them and contact
these people.

About The Author

Matt Bacak began investing his first
earnings at the tender age of 12, a young businessman in the making.
Now, 15 years later, Bacak survived failed businesses, botched
partnerships, heavy credit card debt and bankruptcy - all in
preparation for the accomplishments he has achieved today as a
well-established Internet millionaire and best-selling author.

For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com

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Web 2.0: Are Second Life and You Tube in your Marketing Plan?.::. http://cyber-anywhere.blogspot.com/

2007-09-14T06:22:00.001-07:00

I’ve been reading the PR and Marketing media with interest of
late, so many companies, large and small, are taking their next steps
online; evolving beyond the barriers of their websites into new
frontiers; embracing the new world of Web 2.0.

Limiting online marketing to the traditional website is fast
becoming a turn of the century phenomenon. More and more organisations
seeking marketing success online are turning to Second Life, You Tube
and other forms of social media.

The approach to marketing on the web has become divided into two
groups; those that have a website and banner ads, and those that
understand and use the web to its full potential.

As a freelance copywriter and marketing consultant, I want my
clients to be maximising their potential online and using Web 2.0 to
its full potential. I want to be involved and I think everyone in the
communication business should be thinking the same.

Big Brand’s in Second Life

There’s a plethora of excellent examples of big brands using
these new media to maximum effect. In Second Life, Cisco are holding
international meetings where no one has to leave their desk, indeed the
list of big brands involved is extensive and includes the BBC, Mercedes
Benz, Calvin Klein, Starwood hotels and IBM. What they’re seeking
is a 5 senses brand experience for their visitors, essentially
it’s three dimensional web browsing, where you walk around the
web page, engaging with it, rather than simply read it.

But of course, like with any new media phenomenon, the rules of
engagement have changed, many brands entering Second Life find their
‘sims’ remain mostly empty. The ones that succeed will be
the ones that actually learn a little about Second Life as residents
first. They’ll be the ones that don’t simply build a
presence in Second Life, but also give visitors a reason to visit. And
the reality is, you have to tell them about it in the real world.

Big Brand Success on You Tube

On You Tube, Diet Coke and Mentos are blowing fountains to the
benefit of both brands (check out ‘Experiment 214’ on You
Tube) and Sony Bravia has used blogging to substantially increase brand
recognition across the globe.

Most You Tube based brand successes have started by accident.
Someone posts something that is fun to watch, that accidentally
includes a big brand, the video spreads, the brand gets publicity.

It’s successful because the audience believes it’s been
made for their amusement, not for your publicity. And they believe this
because it’s true.

This is the challenge for those of us in the communications
industry, be they freelance copywriters and marketing consultants like
me, to admen, media sales executives or pr consultants. It’s to
get brands posted on You Tube using genuinely entertaining, engaging
and sincere approaches.

You Tube offers amazing potential for brand development amongst key
audiences. The catch is, that in a world growing in cynicism, if the
audience finds out you intended to get your message on there, the
message will fall flat: Bang. You’ve been found out.

Engaging Future

No one knows whether Second Life or You Tube will continue to break
new grounds attracting big brands; whether they will become the
marketing platforms of the future is still in doubt. But there is no
doubt that the future of marketing is engagement and this is the true
benefit of Web 2.0. Organisations with millions of stakeholders can
communicate and engage with each on an individual basis, getting
involved early; testing which new platform works for you and sticking
to a cohesive strategy is essential organisations of all sizes.

Are you using the Web 2.0? This article explores the possibilities and
pitfalls on new online media such as You Tube and Second Life, which
are currently seen as the forerunners of Web 2.0’s opportunities
to engage with customers.

About The Author

Richard Jebb is a Freelance Writer who
specialises in writing for business. Copywriting, Internet Marketing,
Marketing literature, Public Relations, Award Entry Submissions and
Website Content are just some of the business tools he can make work
for you. You can contact Richard Jebb by emailing him richard@wordsthat-work.co.uk http://www.wordsthat-work.co.uk.

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Custom Gift Wrap – Promoting Your Brand.::. http://cyber-anywhere.blogspot.com/

2007-08-25T14:06:00.001-07:00

With retail chain stores on every high street, there's never been a
more important time for independent retailers to find ways to promote
their own brand. However, whether you have one store or five hundred
stores your brand is central to everything you do to promote your
business.

A growing trend among retailers is to offer a gift wrapping
service. This is true both in the physical world and also with
retailing on the internet. It is possible to buy a huge range of stock
gift wrap papers. But, this has its disadvantages. Not only is it
almost impossible to match your company's corporate colours, but with
changing trends, a paper chosen today could be out of stock tomorrow.

A better solution for gift wrapping is to have your own gift wrap
paper custom printed. A simple idea would be to have your logo repeated
to make an overall pattern using your corporate colours. This will work
well with a particularly good design. A much better idea would be to
commission some bespoke illustrations that either reflect your store's
product range or possibly a seasonal theme. The company logo can be
included, but with more subtlety. This way you can maintain your
corporate brand whilst offering the recipient of the gift something
much more appealing.

Remember to give some thought to whether you are going to include
ribbons and bows when choosing your design theme and colours. Gift wrap
ribbons and bows will add the finishing touch to any gift. Do think
about how the fully gift wrapped present is to be packaged for posting
if you are planning to gift wrap mail order items. You would most
likely include the gift wrap materials along with the product for
wrapping by the gift giver, unless you are sending the gift directly to
the recipient.

Custom Gift Wrap Design and Print

There are printers who specialise in wrapping paper printing. The
same is true of designers. Initially you will need to talk to someone
who understands the different processes involved and being armed with
sufficient information at the beginning will help.

1. Do you require rolls or sheets?

2. What is your preferred paper weight? eg. 60g., 70g., 80g., 90g.

3. Paper quality? Kraft, Varnished, Metallic.

4. Paper size? Length and width of rolls or sheets.

5. Paper finish? Matt or Varnished.

6. Quantity of sheets or rolls?

7. Colours in design? Standard 1-4 colours, Pantones.

8. Type of printing? Flexo, Gravure, Litho.

9. Any special effects? Metal foil, spot varnish.

The quantity and paper finish required will very quickly dictate
what is possible and what is not for your budget. The budget will be
dependent on the value of the gift, assuming you won't be charging for
a branded gift wrap service. There are three types of printing used to
print wrapping paper. These are Flexography, Gravure and Litho
printing.

Printing wrapping paper rolls using Flexography. For simple designs
in 1 or 2 colours the minimum quantity is approximately 6 to 12 rolls
per design. Roll widths are typically from 30cm to 100cm and have a
roll length of 250m. Rolls can be cut and supplied as gift wrap sheets.

Printing wrapping paper rolls using Gravure printing. Minimum
quantities are often referred to by weights from 100kg for a single
colour and up to 1000kg minimum for 4 colour printing per design. Roll
widths are from 30cm to 100cm and in roll lengths of 250m.

A weight of 100Kg is equivalent to approximately 15 to 25 rolls,
depending on the paper weight and roll width. These 250m counter rolls
can also be cut and supplied as gift wrap sheets or converted into
consumer rolls. Consumer roll lengths are specified by the customer and
typically vary from 1m to 5m in length.

Printing wrapping paper using Litho printing. Gift wrapping paper
is relatively thin, 60-90g, and not many printers like to put such thin
paper through their litho printing presses. Some will print on thicker
paper. This isn't normally recommended as it makes wrapping gifts more
difficult. A 90g matt white paper provides an ideal base for printing
gift wrap designs and is thick enough for litho printing if you can
find a supplier that will do it. The most popular sheet size is 500m x
700mm or very close, depending on the printing press and country of
supply. Typical minimum quantity is 1000 sheets per design.

There are definite advantages to printing litho. With low print
runs possible and high quality multi-colour printing, the starting
price for being able to print multiple designs is kept low. With some
creativity a wonderful selection of designs is possible while including
a central branded look.

About The Author

Richard Leeds is the founder of
PrintJuggler, and provides a personal service for customers with custom
printing and gift wrap packaging requirements. For more details visit http://www.printjuggler.com

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Points To Consider.::. http://cyber-anywhere.blogspot.com/

2007-08-25T10:35:00.001-07:00

Internet Marketing

When you think about Marketing, what do you think of first? Which
aspects of Marketing are important, which are essential, and which ones
can you take or leave? You be the judge.

Millions of individuals are taking full advantage of the Internet these
days. And they should considering how many great ways there are to earn
extra cash. Some even make the decision to earn a living completely
from home. Far too many folks are sick and tired of dealing with major
companies and random lay-offs. You simply never know when it might be
your turn to go. Therefore they begin making money online. Now, there
are several ways one can go about this. Some people choose to start
their very own Internet business, which can likely be ran from their
home. While others dabble in adsense and make cash off of daily web
traffic. Believe it or not, there is a great deal of money to be made
this way.

It's crucial to consider what you need to avoid if your goal is making
money online. Along with all the wonderful options at your fingertips,
there are scams galore. I can't tell you how many scammers I've spotted
online selling their hoopla. They pitch a great game about making money
online. Virtually all of them will tell you how much can be made on the
web if you do this and this, and then they proceed to pitch a product
they're selling. Most likely it's a DVD or some sort of bogus software.
This is where you have to stop and think for a moment. If they can
really make so much cash doing what they're encouraging you to do, then
why are they spending their time and effort pitching something to you?
Wouldn't they be off making money online themselves? Instead they've
chosen to sell a gimmicky product, which basically just amounts to some
information. Obviously they weren't doing to well.

Once you begin to move beyond basic background information, you begin
to realize that there's more to Marketing than you may have first
thought.

When striving to earn cash via the web, avoid product pitches that
guarantee riches. You can attain the crucial information you need for
starting an online business, building websites and earning adsense
revenue, or selling products via auctions, just by scouring the web.
It's all free. Begin by contemplating how you want to start making
money online and what aspect of web-business you'd excel at. The more
time and effort you put into your online money-making, the more
turn-over you'll surely see.

As your knowledge about Marketing continues to grow, you will begin to
see how Marketing fits into the overall scheme of things. Knowing how
something relates to the rest of the world is important too.

About The Author

Warwick Motley is the webmaster of :-

http://ultimateprofits.googlepages.com

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Delivering The Ultimate Outcome.::. http://cyber-anywhere.blogspot.com/

2007-08-22T22:04:00.001-07:00

Lately I've been thinking a lot about client results.

My conclusion is that producing consistent results for our clients is
really the only way we can justify our existence as Independent
Professionals. Everything else is missing the point.

Results are our biggest point of leverage.

When we produce results for clients, we automatically have tools
that will make our marketing more effective -- Word-of-mouth, case
studies, testimonials, articles about client projects, etc.

The best marketing in the world cannot overcome the handicap of producing inconsistent, ineffective results.

A question I ask my clients is: "If budget were not an issue, what
service or program would you offer to your clients so that you could
consistently produce the best possible results?"

What they invariably say is, "I would provide a more comprehensive,
more expensive program than I'm offering now." Then I ask, "What are
you selling now?" Their answer is that they are offering what they
think the client can afford, not what they really need.

And why is this the case?

One, is that we are unwilling to take responsibility for producing
results for a client. And two, we're afraid the client will say no to
the larger and riskier (to our mind) proposal.

We're giving clients what they want, not what they need. And this
is tantamount to giving a patient a bandage instead of an operation
(when an operation is clearly what is called for.)

So we continue to offer one or two day training that does little
more than get people excited for a few days. We offer coaching programs
that are three months, or even less, when we know long-term sustainable
change takes six months or more. We provide consulting advice but don't
hold our clients accountable for implementing it.

If you want to stop struggling with marketing, one thing to change
immediately is to take a firm stand for producing consistent results
for your clients.

But how do you do that? Here are a few things I've discovered:

1. Ask what your clients really need. They don't need a process.
They need a result. Ask yourself, "What is the Ultimate Outcome that my
clients will be happy with?" And then find a way to package your
services to deliver that Ultimate Outcome.

Example: "We will sell your business for you and get a better price
than if you went through a traditional broker." Phil Hamilton went from
offering business valuations at $10,000 to providing a complete package
including selling the business, and now makes $150,000 per deal.

2. Have a big concept. We tend to think too small. We're focused on
getting the next project, working with our clients and doing the best
we can. What's the Big Concept that you offer? What will stimulate the
imagination of your clients?

I went from offering marketing coaching sessions to the Marketing
Action Groups and promised to "Hold Your Feet to the Fire." I now have
a waiting list and doubled my business in 18 months.

3. Coach, don't just consult or train. Breakthroughs come from
helping clients reach their goals. Doing it for them or telling them
how to do it is insufficient. Your projects or programs need to hold
your clients accountable for getting the job done while you empower
them to find the answers for themselves.

Example: John Callos and Kevin Kelsey went from selling consulting
services to delivering comprehensive, results-oriented programs for
bank executives that include consulting, coaching and training. In the
process they doubled their business.

4. Do joint ventures. You can only do so much by yourself. Who can
you bring in to do a piece of the work? Could you gain access to
companies through an associate who has the client relationships you
need but not the expertise you possess?

Example: This was the key for Phil Hamilton. He had the contacts
but needed more resources. By bringing together a group of top
professionals they could offer more, get better results and increase
their income dramatically.

5. Think long-term. Short programs are merely bandages. Your
clients will ultimately lose their investment if they, in the name of
cost savings, only commit to short programs. Develop long-term programs
and guarantee results (if the client does their fair share of the
work).

Example: In the six-month Marketing Action Groups we guarantee
participants will be happy with the results they produce or they may
ask for a full refund. But they need to attend all the sessions and do
their homework.

Time to focus on results above all else.

Make the foundation of your marketing the results you produce for
your clients. Create services and programs designed to deliver those
results and don't compromise. Give clients what they need, not what
they want.

About The Author

Robert Middleton, the owner of Action Plan
Marketing, has been helping Independent Professionals be better
marketers since 1984. On his web site http://www.ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.

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Press Releases: Misconceptions to Avoid and Guidelines to Follow!.::. http://cyber-anywhere.blogspot.com/

2007-08-19T14:02:00.001-07:00

Writing a press release use to scare the willies out of me but not any
more. Once I finally learned exactly what a press release was and who I
should aim my correspondence to, things got a whole lot easier very
quickly, and they will for you too.

Let's examine what a Press Release really is and some of the
misconceptions that I had before being educated the right way. Press
Release, as defined by wikipedia.com is: "A news release or press
statement written or recorded communication directed at members of the
news media for the purpose of announcing something claimed as having
news value". This definition is extremely accurate and tells you what a
Press Release is.

The critical component in writing an effective Press Release is to
understand that you are not writing an advertisement for a general
audience or a word story to a publication. And this is where one of the
misconceptions comes into play. Many professionals and small business
owners get this part wrong and it obviously causes major frustration
when they their Press Release does not render the interests they were
counting on.

Writing a Press Release requires that you gear your written text to
the news media; after all, they are the specific group that you are
trying to reach so they are who you must write your Press Release to.
The objective of writing your Press Release should be to WOW a
reporter. Write intriguing and captivating text about your news of
value. If a reporter is wowed, surprised or captivated by your press
release, then you are much more apt to get the attention you are
expecting.

I am including a general guideline below that will help you create and disperse a successful press release to the media.

1. It is imperative that you draft a well written and formatted
press release. Format can be the first hint to a reporter that the
information you are sending is not relative to their audience. You can
overcome this possibility if you take the time to properly format your
press release according to acceptable standards. So, what should you
include in your press release?

- Include your Time Line - The first thing you want to be seen on your
press release should be the time you wish it released. Let the media
know if you want the news to be released immediately if that's the
case. (For Immediate Release!) Tell the media that you want your news
released at a predetermined time. (Release the first week of January!)
If you want your news released with a seasonal deadline, state so>
(Release before Christmas!)

- Don't forget your Contact Information - Next, you need to include
your complete contact so as not to make it difficult for the media to
follow-up with you. Often times, with a well written press release,
reporters may wish to interview you for a story they are going to
release about your business. That's when taking the time to write a
proper and well written press release really pays off in dividends.

- Headlines, Headlines Headlines - Then consider the significant
importance of your headline! As in all types of advertising
copywriting, the headline is the most important component of the entire
press release. If you don't grab the attention of the reader in the
first few seconds (yes, that's all the time you have), then the primary
purpose and objective of writing your press release will be lost. Take
the time to write out 6-10 headlines: I subconsciously think about this
element while I am doing my research as it makes it easier for me to
come up with viable possibilities. Write them down as they come to you,
then once you have completed the writing of the press release, come
back to them and see which one knocks your socks off. Show your list to
family and friends and determine which ones they think say the most.
These few extra steps could make the difference between a great press
release and a totally ineffective press release.

-Include a dateline when you are beginning the body of your text.
Tell the reader the date you are sending your release to them and the
city and state of origin. (June 27, 2007 - City Here, Montana - start
the text of the first paragraph here.)

-Always double space the body of the press release. It's much
neater in a appearance and is not so congested that the reporter cannot
even read it.

-Use Quotes and Give Credit - It perfectly satisfactory to use
quotes from learned experts in the field you are writing the press
release about. It will help you establish credibility for your news
release.

- Include a Call To Action - I recommend that you always include a
Call To Action. What do you want the end result of your press release
to accomplish? Do you want someone to call a phone number for more
information; do you want someone to visit your retail location for a
new sale or is it that you want everyone to visit your new website and
find out just how great the information you have to share really is.
So, Include a Call To Action.

-The Closing comes last - In North America, traditionally the
symbol "-30-" is inserted after the body and before the media contact
information to indicate that the release is ending. A more modern
substitute is to use the pound sign (###).

-Include the Media Contact Information - include name, phone
number, land address, email address and any other pertinent information
for each PR person you send your press release to.

2. Target Your Market - It will do you no good to send your news
release to a reporter specializing in Sports when your news release
deals with Internet Marketing. Always target the reporters you want to
receive your press release. I also recommend that you actually do some
research and find out the names of the reporters most focused on your
business area. Always address your press release to the reporters you
have located from your research. Always target the recipients of your
press release to best suit your business needs. You may even want to
write dedicated releases to each reporter so as to better explain
yourself since each reporter will have different values which they use
to determine whether or not your press release warrants their
attention. Remember, anything you write to anyone that is personalized
will stand a better chance of success.

3. Relationship building will pay you hugh benefits in the long
run. Now that you have gone to all the trouble to locate the reporters
that specialize in your niche, then work on establishing a solid
working relationship with them. You may be surprised at just how much
good this will do you in time. Reporters are constantly looking for new
story lines: it you have a good consistent relationship with your niche
reporters they will look upon you as an expert in that niche. And who
better then an expert ,YOU, to do niche specific interviews with. So,
build a solid relationship with the reporters you locate. It will also
give you a heads up any time in the future you want to send out a new
press release.

4. Do not send releases to reporters that sound like a blatant
advertisement. Press releases are used to release something that is
truly newsworthy. You will not get to first base if you send out an
advertisement. Keep the context of your release factual and deliver
your message without flair and fanfare. Eliminate heavy descriptive
terminology such as describing your product or service as amazing, or
stupendous or the like. Keep you text down to basic factual
terminology. But do tell a good story too. Reporters like to read a
good story and good stories are written with interesting language will
sell the reporter on publishing your press release.

In summary, wikipedia.com says this very well: News releases have
been a large source of criticism against various types of journalists,
who sometimes rely on them heavily. Many articles in the business
press, particularly, are little more than recycled press releases. Some
people criticize writers for creating articles in this way, contending
that it constitutes free advertising for the company on whose behalf
the news release was issued, especially if it is not contrasted with
criticism of that company or product in the same article. On the other
hand, few dispute that news releases remain a valuable way for media to
be made aware of new products and services, and recent and upcoming
events of interest.

About The Author

Jimmy Oakley

Learn my secret weapon to getting 1,645 quality, 1 way links to my
brand new websites in less than a 2-4 weeks with very little effort!
Increase your Google ranking by easily using this new software program
that is being secretly used by top ranked websites in Google, Yahoo,
and MSN! I think you'll be surprised when you visit the website and
watch the demo video and read all of the user comments... Visit http://www.jimmyoakley.com/DirectorySubmitter.html

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Internet Marketing In Asia .::. http://cyber-anywhere.blogspot.com/

2007-08-18T20:52:00.001-07:00

For most people, internet marketing is a money making industry. In
reality, internet marketing is about developing oneself on a regular
basis. If you are involved in internet marketing, you will have to pay
attention to some of the intermediate strategies that are being used -
especially if you are a beginner.

I'd like to just share a few intermediate to advanced strategies
you can use in order to enhance your internet marketing efforts,
whether you are selling internet marketing itself or not. Hopefully,
you can leverage internet marketing to enhance your income in the
shortest span of time.

Strategy #1 - Maximizing Your Productivity

Many internet marketers go solo on this. I would say that in order
for you to create the most amount of leverage, you will have to master
your productivity. It's important for you to find outsourced talent.
Places such as elance.com may prove to become too expensive, so it's
more viable to look to two particular sources that I find much cheaper
and just as reliable. First, you should seek out specific talent
forums. If you need a programmer, go to programmer forums. If you need
an affiliate manager, go to affiliate forums. If you need a designer,
then design forums are probably a better bet. The second is to look for
a local university and seek out those within the talent space you need
to hire. Bright, young individuals might actually have something to
prove and do a really good job!

Don't just outsource! Manage your talent, help them to grow and
train them up to become better. Point them to the right resources and
you'll realize that they will be more willing to assist you in doing
even bigger projects online.

Strategy #2 - Automated traffic mechanisms

If you have not got a series of automated traffic, you will
probably find that it is difficult to generate traffic. Each of my
sites is typically optimized on the search engines. If you want to
learn more about Search Engine Optimization, there are plenty of
courses that are available online, not to mention some really good SEO
forums.

On the forums at InternetMarketingSingapore.com/101traffic.html,
there are some 103 ideas on generating traffic. You just need to go in
there and identify the 5 best ways for you to do this, then keep at it
for a while.

Strategy #3 - Focus on a the 4-hour Work Week!

If you haven't already, you should pick up a copy of Timothy
Ferriss' "4-Hour work week". He mentions two things that struck me
right from the start. For instance, what are the 20% of the things that
create for you 80% of the results? And what are 20% of the things that
you do that create 80% of your problems? If you focus on answering
these, you should be more effective in understanding your productivity
cycle and move closer toward overall business improvement!

About The Author

Stuart Tan is the national bestselling
author of "Secrets of Internet Millionaires" and the co-author of
bestselling "Master Your Mind Design Your Destiny". He is the owner of
InternetMarketingSingapore.com and runs a popular forum there. Anyone
inspiring to be an internet marketing expert should go there and learn
from the regular and friendly discussions there.

http://www.InternetMarketingSingapore.com
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Article Marketing Domination Review.::. http://cyber-anywhere.blogspot.com/

2007-08-18T01:06:00.001-07:00

My favorite free Internet marketing strategy is article marketing. I've
been using this technique since 1995 online and offline with great
success. Many e-books (including mine) cover this topic but Article
Marketing Domination goes one step further to maximize your article
marketing efforts.

Article Marketing Domination by Joshua Spaulding is unique in that
it focuses on advanced strategies for article marketers with some
experience. Joshua is the CEO of Spaulding Marketing, Inc. an internet
marketing firm that provides top-notch marketing services to small
business owners.

The chapters of this 29 page, single spaced e-book include:

Introduction

About The Author

What You Must Know

Effective Article Creation

Effective Article Distribution

Studying EzineArticles.com

Marketing Your Article Marketing

Latent Semantic Indexing

Conclusion

89 E-Zines Where You Can Publish Your Articles

Valuable Resources

Closing Thoughts

Joshua opens the e-book by focusing on the changes in article marketing
over the past few years. He offers his perspective as an article
directory owner an as an article marketer.

Joshua covers keyword selection that will help article marketers
stress less about keyword use and density. He also focuses on title
creation and how to create an effective resource box.

An after submission strategy created by Joshua helps article
marketers get the most out of their submissions. This strategy is truly
unique and worth the price of this e-book.

Joshua closes his e-book with a list of e-zines that accept article
submissions on the topics of health, home business, travel and home and
family. He then suggests some valuable resources and closes with
inspiring quotes.

Included as a bonus to your purchase of Article Marketing
Domination is the software "Article Submitter" and an e-book "Write
Like A Maniac".

Joshua and I have different opinions on only two points: the
importance of proper grammar and spelling in articles and the
recommended length. On all other points we agree and Joshua even taught
this long-time article marketer a thing or two!

I found Article Marketing Domination to be an excellent resource
for article marketers who are looking for an edge over their
competition.

(c) 2007, Davis Virtual Assistance. Reprint rights are granted to
all venues so long as the by-line is included and all links are made
live.

About The Author

Sign-up free for new reviews by Bonnie Jo Davis at http://www.small-business-reviews.com and purchase Article Marketing Domination at http://www.articlesthatsell.com/domination.htm

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Getting Started in Ebay Marketing:: cyber-anywhere.blogspot.com

2007-08-15T00:18:00.001-07:00

If you have ever read an article on eBay, you'll have discovered the
type of income people earn - it isn't strange to find out about people
earning thousands of dollars per month on eBay.

Next time you are surfing the eBay site, check out how many
PowerSellers there are: you'll find quite a few. Now think about the
fact every single one of one of them must be making at least $1,000 per
month, as that's eBay's requirement for becoming a PowerSeller. Silver
PowerSellers make at least $3,000 monthly, while Gold PowerSellers make
more than $10,000, and the Platinum level is $25,000. The top level is
Titanium PowerSeller, and to measure up you must make at least $150,000
in sales each month!

It's hard to believe that Ebay has been around for ten years. eBay
started in September 1995, by a man named Pierre Omidyar, who was
residing in San Jose, California. He envisioned his site - formerly
known as 'AuctionWeb' - to be an internet mart, and composed the first
code for it in one weekend. It was one of the first sites of its type
on the planet. The name 'eBay' follows from the domain Omidyar applied
to his internet site His company's name was Echo Bay, and the 'eBay
AuctionWeb' was formerly just one part of Echo Bay's website at
ebay.com. The first product ever traded on the site was Omidyar's
defective laser pointer, which sold for $14 .

The web site rapidly became hugely popular, as vendors arrived to
auction off all sorts of strange things and buyers actually purchased
them. Relying on faith appeared to work out outstandingly well, and
implied that the web site could just about be left alone to run itself.
The internet site had been configured from the beginning to take in a
small fee on every sale, and it was this revenue that Omidyar applied
to finance AuctionWeb's expansion. The fees speedily totaled up to more
than his salary at the time, so he resolved to quit his job and devote
attention to the site full-time. It was at this point in time, in 1996,
that he added the feedback capability, to let buyers and sellers rate
one another and make purchasing and trading safer.

In 1997, Omidyar modified AuctionWeb's - and his company's - name
to 'eBay', which is what people had been using to refer to the site for
awhile. He started to spend a great deal of money on promotion, and had
the eBay logo created. A milestone was reached in this year - the
one-millionth item was sold (it was a miniature version of Big Bird
from Sesame Street).

Then, in 1998 - the peak of the dot com company boom - eBay became
big business, and the investment in Internet businesses at the time
allowed it to bring in senior managers and business strategists, who
took in public on the stock market.

It began to encourage people to trade more than only collectibles,
and rapidly morphed into a huge site on which you could trade anything,
big or little. Different from the other websites, though, eBay endured
the final stage of the bonanza, and is still going strong nowadays.

1999 saw eBay go worldwide, unveiling sites in the UK, Australia
and Germany. eBay purchased half.com, an Amazon-like internet retailer,
in the year 2000 - the same year it inaugurated Buy it Now - and bought
PayPal, an internet payment service, in 2002.

Pierre Omidyar has now cleared an estimated $3 billion from eBay,
and still serves as Chairman of the Board.There are now literally
millions of items bought and sold every day on eBay, all over the
world. For every $100 spent online worldwide, it is estimated that $14
is spent on eBay - that's a lot of laser pointers.

The fact that these PowerSellers are around gives you some idea of
the money possibilities on Ebay. Most of the power sellers never
intended to even launch a commercial enterprise on eBay - they merely
began trading a couple of items, and then continued. There are quite a
lot of people whose full-time job is merchandising items on eBay, and
some of them have been working at it for years now. Can you believe
that? Once they've purchased the merchandise, everything else is
basically pure profit for these people - they don't need to spend money
on any business premises, employees, or anything else. There are
multi-million dollar commercial enterprises earning less in genuine net
income than eBay PowerSellers do.

Even if you do not want to resign from your line of work and really
try for it, you can use all the same eBay to make a substantial
supplemental income. You can package customer purchases during the week
and bring them to the local post office for shipping each Saturday.
There are few other things you could be doing with your free time that
have anywhere close to that kind of money-making potential.

What's more, eBay could care less about who you are, where you
reside, or if you are good-looking. Some PowerSellers are very old, or
very young. Some live out in very rural areas where selling on eBay is
one of the few options to agriculture or being very impoverished. eBay
levels the playing field and removes the roadblocks to earning that the
real world constantly erects. There's no job interview and no traveling
back and forth involved - if you can post items on the site, you can
make it happen!

Put it this way: if you know where to acquire something fairly
inexpensively that you could sell, then you can sell it on eBay - and
because you can always get discount rates for mass purchases at
wholesale, that's not hard. Purchase a job lot of something in-demand
inexpensively, sell it on eBay, and you are earning cash already, with
no set-up expenses.

If you wish to try it out before you commit to really purchasing
anything, then you can just sell unwanted objects that you've got
sitting around in the home. Explore that closet full of items that you
never use, and you'll in all likelihood find you've got a couple of
hundred bucks' worth of stuff lying around in there!

This is the beauty of eBay: there is always someone who wants what
you're selling, whatever it might be, and because they have come
searching you out, you don't even need to do anything to get them to
buy it.

Please visit http://www.homebizhelper.com

About The Author

Dottye Blake is an Educational Consultant and an Internet Marketer.

Please visit http://www.homebizhelper.com

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:Getting Started in Ebay Marketing: cyber-anywhere.blogspot.com

2007-08-11T03:49:00.001-07:00

About The Author

Dottye Blake is an Educational Consultant and an Internet Marketer.

Please visit http://www.homebizhelper.com

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Owner's Representative for Large Building Projects

2007-08-07T02:52:00.001-07:00

Owner's Representative for Large Building Projects

Large building projects are incredibly expensive, complex, and very
risky. Owners are required to make big decisions for these large
projects related to complex issues, that are beyond their scope of
experience and expertise which are not typically in the project owners
plan for the building.

Typically, they may involve schedule changes, which would require
decisions on financial budgets. They would need to collect in-depth
data that would require interpreting for their construction teams and
designers of the building. This type of scenario would require answers.

This is where the owner's representative would be required. A project
planning and delivery "owner's representative" expert, who knows how to
navigate and negotiate successfully in the complex process of a
building projects. The result would be risk reduction and unnecessary
expenses for the project.

An owner's representative can help prepare and ultimately lead a
collaboration between the owner, builder, and architect for the
project's successful completion. Some companies have been through the
ropes on large projects and don't need an owner's representative, but
in the larger picture, it is good idea to have an owner's
representative on-site.

An owner's representative guides the owner through the decision-making
process of the project. They are on the owners side and would advise
them on information that comes in from the project. A great owner's
representative will work well with all parties involved and deliver the
project on time and under budget!

By not having an owner's representative handle your project and let
the architect and builder do it could be risky. They are professionals
and good at what they do individually (design and construction), but
may not be great at the overall view of the projects direction.

About The Author

James Murray is a successful writer and
online gambling expert providing valuable tips and advice for those
interested in gambling and online gambling strategies. His numerous
articles found on the Internet ,provide useful and factual gambling
information and insight. Some of his websites are http://www.casinospokerrooms.com , http://www.bingosbingos.com , http://www.top-sportsbook.ca.

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Custom Gift Wrap – Promoting Your Brand

2007-08-07T02:50:00.001-07:00

About The Author

Richard Leeds is the founder of
PrintJuggler, and provides a personal service for customers with custom
printing and gift wrap packaging requirements. For more details visit http://www.printjuggler.com

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5 Ways To Increase Your Affiliate Sales

2007-08-07T02:09:00.001-07:00

There are certain ways of doing anything. When it comes to affiliate
marketing in particular, you can choose to do it half-heartedly or you
can go all-out and do it right. Work your affiliate programs by
slamming a ton of banners on a page and waiting for the money to roll
in is both a waste of your time and a disservice to the affiliate
program owner you're working for. You may as well not even do it.

Work your affiliate programs like they actually mean something to
you and your business; with all your knowledge and effort, and you're
going to be on the road to collecting a good deal of commissions. Just
like anything, there are ways of doing things that are going to prove
to your web site or blog visitors that you are an expert at what you're
taking about. Use your expertise about the product you're promoting and
speak to them as a friend. After all, PRE-Selling a product is nothing
more than being able to articulate how wonderful something is to
someone else, as one trusted friend to another. It's not a hard thing
to learn, but is a skill you must master that is not being taught as
widely as it needs to be. People want to be able to trust others.
Cynicism runs rampant in the Internet marketing world. There are far
too many scammers out there making us good guys look bad. You primary
job is to be that one voice crying out in the wilderness that changes
that cynicism to trust. It's about being real and not a salesman.
People can smell a salesman a mile away and they stink.

Here are 5 ways to work your affiliate marketing programs as an expert:

1. PRE-Sell - Find your own voice. Don't write like everyone else.
You do not want to come off as just another carbon-copy salesman. You
need to convey to your visitors that you care about them (it helps if
you do). You need to have a passion to truly help other people. That
can be understood in how you write. Sincerity is a trait sorely lacking
in Internet marketing. You need to learn the mandatory skill of writing
to PRE-Sell. Your job is to PRE-Sell the product and it is the job of
the stores' landing pages to close the sale. Tell your visitors of your
experiences and share stories. People appreciate being spoken to as an
old friend sitting around the dining room table with a cup of coffee.
Which lead to....

2. Have Product Experience - Whenever possible, own the product or
work with the service you're promoting. This allows you to speak as
that expert with first-hand experience. Your passion for that fantastic
product will shine through. You want your readers to get as excited as
your are about the product. You're not going to want to promote
something that isn't any good, no matter how high the commissions,
right? Um....right?? This can only come by owner the product yourself.
Plus, you'll wind up with something really cool! ;)

3. Follow Your Niche - If you're web site or blog that has to do
with cellular phones, don't join and promote an affiliate program for
riding lawnmowers. You are not going to get your most wanted response
that way, which is the click. Keep your subject matter and your
affiliate programs in line with one another.

4. Deep Link - Let's use the cell phone scenario and say that
you've got a page or a blog entry about the Apple iPhone and you have
an affiliate association with a large on-line cell phone store. When
you're figuring out which of their affiliate text links, banners or
other creative to use, make sure you are able to deep link to the page
or pages about Apple iPhones. You want to put your potential customer
where they want to be. Don't just link to the cell phone stores home
page. That is like leading them out into the woods and then dumping
them. Don't make them search for that Apple iPhone information, lead
them directly to it via your deep-linking affiliate link. That way will
convert much better for you.

5. Work with The Affiliate Program Owners - They want to sell their
products as much as you do. Even more. Don't be afraid to contact them
and voice your concerns, opinions and needs. Any affiliate program that
is worth promoting will welcome your input. They will want to work with
you. You'll be able to tell who is worth working with and who is not.
Do they have a large selection of creative to use? Do they offer
attractive commission payouts (I tend not to take anything that pays
out 2% of a sale or less) and long-term cookies? Do they allow deep
linking with a bunch of pages to choose from? Is their affiliate
program control center attractive and easy to use? Do they keep you
informed via email about upcoming promotions and ways to help you make
better conversions? If all that is being done, you should be working
with them as best you can. They are obviously putting their best foot
forward for you and their customers. If not, drop them and move on.
They should always be there to help you in any way they can.

There you have it. Those are a few of the ways to work an affiliate
program for all it's worth. If you want the money (a no-brainer), learn
all you can, work hard, work smart and don't give up. Your failure or
success is entirely dependent on you. Here's to your success!

About The Author

Tony Thomas owns http://www.romantic-oregon-coast.com and http://small-biz-blog.net).

He has been very successful with affiliate conversions by learning
the skill of web writing to PRE-Sell. You can, too. Download the free
book, "Make Your Content PRE-Sell" and other great materials from his
own private stash at http://www.affiliate-marketing-service.com/free-ebooks-and-more.htm

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Three Strong Ways To Skyrocket Your Affiliate Profits Quickly

2007-08-07T02:08:00.001-07:00

One of the greatest thing about the world of affiliate marketing, is
that it does not require having your own website. That means no dealing
with customers, refunds, product development and maintenance. In fact,
it's one of the easiest ways of starting an online business and earning
great profits. Let's say you are already into an affiliate program,
what would be the most important thing you would want to do? Make your
commission go through the roof, right? How do you go about doing that?

Below I've summed up some powerful tips on how to boost your affiliate
program commissions over a relatively short period of time..

1. You have to find the best program and products to promote.
Naturally, you're goal is to promote a program that will make it
possible for you to achieve the greatest profits in very little time.

When selecting such a program, there are several factors to consider.
Choose the ones that offer a generous commission . Look for products
that fit in with your target audience. Make sure that they have a solid
track record of paying their affiliates easily and on time. If you
cannot seem to increase your profits, stop promoting that program and
keep looking for better ones.

Because there are thousands of affiliate programs online, it gives you
a reason to take your time and be cautious. You may want to select the
best to avoid losing your advertising dollars.

Create free reports or short ebooks to distribute from your site. There
is a great chance that you are competing with other affiliates that are
promoting the same program. If you start writing a short report related
to the product you are promoting, you will be able to stand out among
the other affiliates.

In the reports, you have to provide some valuable information for free.
If possible, add some recommendations about the products. With ebooks,
you get credibility. Customers will see that in you and they will be
enticed to try out what you are offering.

2. This is very important: collect and save email addresses of those
who download your free ebooks. It is a known fact that people do not
make a purchase on the first solicitation. You may want to send out
your message more than six times to make a sale.

This is the simple reason why you should collect the contact
information of those who downloaded your reports and ebooks. You will
be able to make follow-ups on these contacts to remind them to make a
purchase from you.

Get the contact information of a prospect before sending them to the
vendor's website. Remember, you are providing free advertisement for
the product owners. You get paid only when the prospect makes a
purchase. If you send them directly to the vendors, chances are they
would be lost to you forever.

However, when you get their names, you can always send other marketing
messages to them to be able to earn an ongoing commission instead of a
one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a
product to someone you have contact with than to sell to a stranger.
This is the purpose behind publishing your own newsletter. This also
allows you to develop a relationship based on trust with your
subscribers.

This strategy is a delicate balance between providing useful
information with a sales pitch. If you continue to write informative
editorials you will be able to build a sense of reciprocity in your
readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are
already successful with a particular promotion, you should try and
approach the merchant and negotiate a percentage commission for your
sales.

If you're dealing with a smart merchant, he or she will likely grant
your request rather than lose a valuable asset in you. Keep in mind
that you are a zero-risk investment to your merchant; so do not be shy
about requesting for addition in your commissions. Just try to be
reasonable about it.

Another thing you can do is write strong pay Per Click ads. PPC search
engine is the most effective means of advertising online. As an
affiliate, you can make a small income just by managing PPC campaigns
such as Google AdWords and Overture. Then you should try and monitor
them to see which ads are more effective and which ones to dispose of.

Give these strategies a try and see the difference it can make to your commission checks in the shortest of time.

This article may be reprinted providing it is published in it's
entirety, including the author's bio and link to the URL displayed.

About The Author

John J Farina is a successful affiliate
marketer. He provides expert reviews on which affiliate programs to
join and which ones to avoid like the plague. He shows people how to
actually generate substantial income on-line using very simple, easily
modeled systems. An example of such a system that you can study and
duplicate is at: http://www.johnnysreviewsite.com

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Free Classified Ads: Some of the Finer Points!

2007-08-07T02:03:00.001-07:00

Free classified ads are very much the same online vs. offline. The
biggest difference is the amount of space you have to place your ad in.
In an offline publication, you are normally using abbreviations and
have room for an ad with 16 to 24 words. In online advertising,
classified directories normally tend to give the advertiser a great
deal more space, often as much as a couple of short paragraphs, and
that is on the free services. In a paid classified service, the space
allocated can be as much as a full page or more.

Years ago, classified advertising online was a very popular means
of driving free website traffic to your website, but it seemed to die
out in the late nineties. Or at least the fad of free classified ads
seemed to fade away. However, if you do a keyword search on Google for
"Free Classified Ads" you will get results of 1,110,000 websites using
the term Free Classified Ads. And if you do a broad search without the
"---" the results are a staggering 14,600,000. I am guessing that the
only thing that faded away in the late ninties was my interest in using
free classified ads.

There are hundreds of free classified ad software programs out
there should you wish to include a free classified ads section on your
website. Should that be your decision, you may check out eclassifieds
dot net, the-classified-connection dot com or theadnet dot com forward
slash webmaster dot htm.

Considering that there are thousands of websites that run free
classified ad sections, it's easy to see how you could spend all of
your spare time just submitting your ads to these sites. There is only
one such site that holds the Alexa ranking and PR rating that I would
encourage you to submit manually to. The most prolific of all
Classified Directories is one most people have familiarity with.
CraigsList.org has weathered the storms over the years and is now one
of the most visited websites in the world. With an Alexa ranking of 46,
it's no wonder that Ebay has purchased a third of Craigslist.com for
big bucks.

And Craigslist.com has a Google page rank of 8 (PR 8): what that
means is that advertising on craigslist.com will give you a back link
to your website from a high PR level website. Google loves this sort of
link from another site. And there are actually ebooks out there that
will instruct you on just the right ways to utilize craigslist.com to
enhance your free website promotion techniques.

Craigslist is certainly not the only classified ad site you cna
submit your ad to. However, unless you have tons of free time on your
hands every week, I would suggest that you consider locating Classified
Ad Submission Software. With this type of software your ad will
iterally be placed into thousands of Free Classified Ad sites. Do a
keyword search for "Classified Ads Submissions Software" and you will
see ads that claim you can send your ad into over 50,000 classified ad
sites with the simple push of a button.

If you select the right software having the proper features, you
will save yourself an immeasureable amount of time in the management,
organization and submissions of your free classified ads. You will be
able to decide exactly where you want you ads to appear. Controling the
ability to manage, organize and control where your free classified ads
are placed opens up many options for you to tailor your ad campaigns.
The good proframs will also automate the submissions to those sites
that require a login and password to access the free classified ads
section.

You will have to make the decision yourself whether or not you will
use Classified ads Submissions as a part of your Internet Marketing
arsenal. I can tell you this; Free Classified ads are considered a
powerful advertising medium on the Internet. Advertise4rs can reach
more potential customers and you can point your ads to virtually
anywhere you want them to go be it a squeeze page, a larger ad, or your
sales page, as it is just not practical to submit your ads to thousands
of Free Classifeid ad sites.

Good luck in you free classified ads submissions. I trust you will
make the right decision as to whcih software to choose. Remember to do
a keyword search on Google for "Classified Ads Submissions Software"
and seriously take a look at the choices you have.

About The Author

Jimmy Oakley-©-2007- Jimmy is an
Internet Marketer who markets a variety of the best Email and Internet
learning systems offered online. Today you can learn his secret weapon
to getting 1,645 quality, 1 way links to my brand new websites in less
than a 2-4 weeks with very little effort! Increase your Google ranking
by easily using this new software program that is being secretly used
by top ranked websites in Google, Yahoo, and MSN! I think you'll be
surprised when you visit the website and watch the demo video and read
all of the user comments... Visit http://www.jimmyoakley.com/DirectorySubmitter.html

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The 3 New Strategies for Marketing Viral Success

2007-08-07T00:44:00.001-07:00

In the b.i. days (before the internet), the success of a mom and pop
store depended, among other things, on the big boys of industry. Once
they came to town and set up shop, there was no more mom and pop. They
were driven out of business by the sheer volume of the mega companies'
advertising and capital. Not a pretty site.

The internet has gone a long way to reviving the mom and pop industry.
It affords many small businesses the opportunity to compete by using
simple cost effective techniques repeated on a continuous basis. One of
the techniques is viral marketing commonly referred to as word of
mouth.

In the old days viral marketing for small business owners had limited
appeal. Yes they could be successful in that particular city, town or
even region but it's still nothing compared to the global word of mouth
that business owners can tap into right now thanks to the internet.
Once you launch your viral marketing campaign, it requires very little
follow up on your part and even this has been taken a step further with
the emergence of Web 2.0.

Here are some new ways to get the best out of your viral marketing:

1. The Small Report.

There have been some excellent ebooks on the internet chock full of
good information but let's face it: many people are not going to read
them due to the length. Enter the small report. Putting together a five
to ten page report can be done in no time. The same goes for reading
it. We suffer from information overload in this day and age so giving
people useful information in smaller quantities makes sense.

Find a hot topic and write several articles on it. Place the articles
in a pdf file with your name and contact information branded on the
report. Tell readers they are free to distribute your report as long as
they do not alter it in any way. Then advertise your report in forums
on your website and anywhere else you can think of. People want
information fast and utilizing small reports is a good way to give them
exactly that. It's also a good start to making money from your viral
campaign.

2. Video

In 2005, Kevin McCarthy one of the pioneers of online marketing
predicted that within a year there would be an explosion of online
video. Prediction accomplished. The internet is at the dawning of the
video revolution. It is becoming easier and easier to make a video and
upload it to places like You Tube or Google Video. In fact Google
bought You Tube late last year for 1.65 billion dollars. That's a good
indicator of how things are going.

Like the small report, try to keep your video brief and to the point.
While people would rather watch than read, you still don't want to
overload them. The point of a using a viral video (like reports) for
your business is to give visitors useful information but just enough.
In the end you want them to get more information by going to your
website

3. Folksonomies

Wikipedia defines folksonomy as "a user-generated taxonomy used to
categorize and retrieve web content such as Web pages, photographs and
Web links". In plain english what they are referring to is tagging; a
way to not only retrieve information you want but more importantly to
share that information with others. Tagging is nothing more than
keywords specifically related to bookmarking social sites like Digg,
Technorati or Delicious.

As an example let's say you join Technorati. You then make a video, tag
it with the keyword phrase "funny online video" and upload it to your
account. Now all individuals within the Technorati community will be
able to access your video when they type in that particular keyword.
This is very powerful. Tag viral and bookmarking social can put you in
front of a large audience immediately.

No matter how new the strategies keep in mind if you want your viral
marketing to truly take off then make sure its free. Charging money for
your report or video will guarantee you a limited appeal. Free is a
powerful psychological trigger for many of us so use it. Also make sure
you are providing quality. No one is going to be in a hurry to pass
around below average information.

The internet has in many ways leveled the playing field. Just stay
alert to any new innovations and be ready to incorporate them into your
internet web site marketing strategy. A smart viral marketing campaign
can make any small business successful.

About The Author

Daryl Campbell is your internet marketing
guide for more tips, tools, resources, free video coaching and up to
the minute information. Make the business of growing your business easy
and fun at http://winthemarket.com

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Once upon a time...

2007-08-07T00:43:00.001-07:00

We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.

Nowadays no aspect of advertising is as badly served as advertising
itself. Where to day are the advertising voices that ring out as
intelligent, passionate, current, and, more importantly, critical of
current advertising practices?

Can you, for one moment, even imagine David Ogilvy not giving
sarcastic comment to some of what passes for advertising these days -
especially the use of the new technology?

Once upon a time we had an excellent heritage of critical writing
on advertising. Unfortunately to day no one speaks with any authority
either for or against advertising.

In our current trade press the lexicon of adjectives used by critics of advertising is...zilch...nada...nothing!

Even worse, the banality of what passes for intelligent commentary
on all aspects of marketing/advertising is simply that - banal!

The current crop of writers have forgotten that their first calling
is to write readable,intelligent and amusing articles. Because like
everything else advertising needs strong criticism, it needs that to
keep advertising strong and innovative. Bad advertising, and there
happens to be a lot of it around these days, drives out good
advertising unless there is someone to stop it.

The current crop of writers and what they have to say about
advertising is growing in irrelevance. Sometimes I feel that, when
reading the marketing/advertising/media press that they have no idea
who they are writing for. Sadly, a myopic tunnel vision is bought to
bear on the subject currently in vogue - in this instance, Web 2.0.

However what is really worrying is the fact that, in the instance
of Web 2.0, there is no debate as to the suitability of Web 2.0 as an
advertising medium, there is no debate as to the claims of it being
accountable. Which, by the way, it isn't, it is too susceptible to all
types of fraud and manipulation!

And there is absolutely no discussion on the huge and growing
problem of clutter. Whether it's emerging digital platforms or the
nooks and crannies in an ever increasing buyable physical world - from
dry-cleaning bags,coffee cups,door hangers and even houses. The simple
fact of the matter is that clutter is leading to more clutter.

So if clutter is such a problem, why isn't there a clear,unified
way of thinking out a way to reduce it? And that perhaps a good debate
and discussion within the marketing/Media press could contribute, but
no, no critics within the trade have emerged to courageously tackle
this huge and growing problem!

Added to this is the headlong, unquestioning rush into all forms of
new media. Like, for example, cellphone (mobile) advertising.

A much more critical stance would have questioned the very thought of advertising on mobile 'phones.

Now the obvious has been confirmed, marketers' new-found fondness
for cellphone advertising is not an enthusiam universally shared by
consumers.

When 4,000 adults were asked about different forms of mobile phone
ads the overwhelming majority of respondents found them "not
accepatable at all"!

"My new gizmo has gone up in smoke but I can't face ringing yet
another call centre"...that was the headline in a recent edition of The
Tomes of London, as if in vindication of what I am trying to say here.
"Customer satisfaction plumbs the depths as a survey suggests that we
are fed up with poor servicesstates the Times.

I can guarantee that there will be no discussion/debate/criticism of that little article in the trade press!

Here I will take this opportunity to announce the fact that we are
trying ourselves to (partially)address the problem of reader
satisfaction/ddissatisfaction. On our blogsite (http://effectiveaccountablecommunication.blogsite.com)
we have a short questionaire with a couple of questions and multiple
choice answers. Please take the time to visit and provide us with your
opinions...it will help us all in the future. Thank you so much in
anticipation.

About The Author

Paul Ashby has pioneered interactive
communication in Australia; Japan; USA;The UK; Singapore. He also wrote
& produced the worlds' first regularly scheduled interactive TV
game show sponsored by P&G. Having invested $10 m in independent
research he is ideally situated to proclaim the substantial benefits of
interactive marketing communication. Seeking more: Then visit: http://interactivetelevisionorinteractivetv.blogspot.com

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Wealth Management and Financial Advice

2007-08-07T00:41:00.001-07:00

Finding the time to manage finances many times it is best left up to
the professionals and financial expertise that are knowledgeable and
experienced. Developing the skills and knowledgeable to understand
financial markets, taxation, retirement and estate planning is not that
easy. Expert Financial Advisors are there when you need to make those
crucial decisions about your money, the challenge is to find the
"Right" advisor to achieve your financial goals.

Some people who are very wealthy need financial expertise and services
to manage their finances so they can keep their wealth. Other not so
wealthy people need financial expertise to insure that they keep their
wealth, plus make their money grow with low risk. Many individuals who
do not use financial expertise and services for their wealth and estate
management see their finances slipping away. Large companies like
Assante have financial advisors there to recognize your unique needs.
Their financial strategies to wealth management have developed over a
period of time and experience to an in-depth, comprehensive and
integrated approach.

Advisors can work with you to find solutions to simplify and enhance
your goals, based on your needs, lifestyle, family, aspirations and
they then will develop personalized strategies for you. Some of the
strategies can include:

a)Integrated wealth management - Traditional investment advice with
insurance, tax, asset and estate planning, taking into account you're
entire financial portfolios with your present and future lifestyle
objectives.

b)Investment portfolios - Making your money grow and designing
investment strategies is what companies like assante are all about.
Every person who invests is different, that is why advisors with your
unique goal in mind, will recommend an investment portfolio based on
risk, tolerance and your timeline.

At these companies like Assante you will have access to in-depth
expertise with integrated and comprehensive financial planning, wealth
management, tax, investments and estate services, insurance, and
retirement planning experts. The result will be a one-stop solution,
financial and personal strategy with you in mind. For real solid
financial advice visit: http://www.assante.com/advisors/pmurray/home.html

About The Author

James Murray is a successful writer, SEO
& SEM specialist and online gaming expert providing valuable tips ,
strategy and advice for those interested in online gambling and
gambling strategies. His numerous articles found on the Internet
,provide useful and factual gambling information and knowledge. Some of
his websites are http://www.casinospokerrooms.com , http://www.bingosbingos.com , http://www.top-sportsbook.ca.

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Writing Your Resource Box To Make More People Click

2007-08-04T02:45:00.001-07:00

The internet is the information super-highway, this phrase has been
used so many times that it could be nominated for the "Internet
Cliché Award". People that go to the internet are subdivided
into groups, but generally, they are out to search for information.
Whether for gaming, business, fun or anything else, the internet
provides us with information that has proved to be very beneficial.

In recent years many people have learned the secrets of Search Engine
Optimization. More and more sites have seen the positive effects that
articles have had for the traffic of their sites. Some have even
created sites devoted entirely to providing articles. Website visitors
can read the articles and get links to lead to many other sites that
are related to the topics and subjects of those articles.

For example, the sites may feature many articles about a whole lot of
topics. As a website visitor reads the articles they have searched for,
at the end of the article they can find a resource box that links them
to the site that has submitted the article. Of course the article would
be in relation to the site. Lets say if the article is about rotating
tires, the resource box may lead to a link to a site that sells tires
or car parts.

A resource box is what you usually find at the end of an article. It
contains the name of the author, a brief description of the author, a
brief description of the sponsoring site and a link. If a reader likes
what they read, they would have the tendency to find out where the
article came from to read more. The resource box will be their link to
the source of the article and this will entice them to go to the site
and do some more reading or research for the subject or topic they are
interested in.

But like the article itself, the resource box must also be eye-catching
to demand the attention and interest of the reader. While the resource
box encompasses only a small space, providing the right keywords and
content for your resource box will provide more encouragement for the
reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a
good resource box? Mainly its driving traffic to your site. Many sites
would allow articles to be placed in their sites because they can make
use of the articles to fill their pages. They also get affiliation with
other sites that can be beneficial for them as well. For the sponsoring
site, when you get people to click on your resource box, you generate
traffic that can be counted upon as potential customers.

So what would be good content for your resource box? Basically it is
keywords, learning about the popular keywords that people are searching
for. There are many tools you can find on the internet that can help
you in determining what keywords to use. Good Keywords is a free tool
you can get at http://www.softnik.com
to determine how much a particular term is searched for. Then, check if
people are buying in relation to these keywords by checking how much
people are bidding on these keywords. You can check this at http://www.overture.com and http://adwords.google.com

Resource boxes can also make use of all the creativity it can get. You
only get a small space for your resource box so you better make the
most of it. Try to catch the attention of your reader with resource box
content that can make them give a second look. Unlike TV ads, you
don’t have visual aids to drive your point home. But you do have
the power of imagination of a reader. With the right content, you can
make them think and become interested.

Another tip is to use keywords that are related to your site. Do not
mislead your potential website visitors. Build your credibility so that
more people would get enticed to visit your site and browse what you
have to offer. Make the people click your resource box by providing
resource box content that makes a lasting impression. You only get one
chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in
size, but it will provide a huge aid in driving traffic to your site. A
boring resource box will never get the job done. Be fun and creative
but at the same time show that you have a great deal to offer.

About The Author

Tommy Linsley, author.

"Helping the Regular Guy succeed on the net."

Software Solutions = More Profit 4 U. Automate Your e-Biz And

Secure Your Success. Automation=Less Work, More Money

http://www.e-BizSoftware4U.com

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Writing Your Resource Box To Make More People Click

2007-08-04T02:42:00.001-07:00

About The Author

The Three Most Common Affiliate Mistakes And How To Avoid Them

2007-08-04T02:41:00.001-07:00

By now I'm sure you have realized that affiliate marketing is one of
the most effective and powerful ways is of earning some money online.
Affiliate programs give everybody a chance to make a profit through the
Internet. Since they are easy to join, implement and pay a commission
on a regular basis, more an more people are now willing in this
business.

But like with all businesses, there are countless pitfalls in the
affiliate marketing business as well. Making some of the most common
mistakes will result in decreasing everyday profits for the marketers.
That is why you should avoid them now than be regretful in the later.

First Mistake: Selecting the wrong affiliate program.

Logically, many people want to earn affiliate marketing commission as
fast as possible. By rushing through the selection stage, they tend to
choose a bandwagon product. These are products that the program thinks
is "hot". They choose the product that is in demand without actually
considering if the product appeals to them. In many cases, this is not
a very wise move obviously.

Instead of doing this, try top choose a product in which you are truly
interested in. For your internet venture to succeed, you should take
some time to plan and decide your action plan.

Choose a product that appeals to you. Then do some research about that
product to see if they are in demand. Promoting a product you are more
passionate about is easier than promoting one only for the sake of
cashing in.

Second mistake: Not buying the product or using the service.

When you decide to be an affiliate, your main purpose is to effectively
and convincingly promote a product or service and to find customers.
For you to achieve this purpose, you must be able to relay that certain
product and service to the customers. It may be difficult for you to do
this when you yourself have not tried these things out. Thus, you
probably will fail to promote and recommend them convincingly. You will
also fail to create a desire in your customers to avail any of what you
are offering.

The best thing to do is to try the product or service personally first
before you sign up as an affiliate to see if it is really delivering
what it promises. After you have done this, you are one of the credible
and satisfied customers aware of it's advantages and disadvantages.
People will then feel the sincerity and truthfulness in you and this
will trigger them to try them out for themselves.

Mistake number 3: Joining too many affiliate programs.

Because affiliate programs are very easy to join, you might feel the
temptation to join various affiliate programs to try and maximize the
commissions you will be getting. You also may think that there is
nothing wrong and nothing to lose by being part of many affiliate
programs.

This may be true, it is a great way to have multiple sources of income.
However, joining multiple programs and attempting to promote them all
at the same time will cause you to sabotage yourself. It will prevent
you from concentrating on each one of them properly.

The result? The true potential of your affiliate program is not reached
and the income generated will not be as generous as you initially
thought it would. The best way to achieve excellent result is by
joining only one solid program that pays a 40% commission at least.
Give it your best effort by promoting the product or service
enthusiastically. As soon as you see that it is already making a
reasonable profit, then maybe you can now join another affiliate
program.

The best technique is to do it slowly but surely. There is really no
need to rush into anything, especially with affiliate marketing. With
the way things are going, the future is looking real bright and it
seems affiliate marketing will be around for a long time.

A lot of affiliate marketers makes these mistakes and are paying dearly
for their actions. Do not fall into the same situation they have been
in, try to do whatever possible to avoid making the same mistakes.

Time is the key. Take the time to analyze your marketing strategy and
check if you are on the right track. If done properly, you will be able
to maximize your affiliate marketing program's potential and earn
higher profits.

---------------------------------------

This article may be reprinted providing it is published in it's
entirety, including the author's bio and link to the URL displayed.

About The Author

Writing Effective Benefits Statements

2007-08-04T02:40:00.001-07:00

How to turn features into compelling benefits that matter to customers

One of the most common trap the marketing folks get into when working
on technical products is focusing on the features of a product rather
than the benefits to the end user. Features are great - we all want to
know what is in a product and want to be able to compare it to other
products. But at the same time there are many features that, while the
benefits may be obvious to the Marketer or Product Manager working on
them, may leave potential customers wondering why they matter.

Here's an example. Back when I was the Product Manager for the
Human Interface for the MacOS at Apple, the company would routinely
release new technologies with each operating system release. Since many
of these technologies were very "cool" by technology standards they
would get talked about as feature. A few examples include QuickDraw GX
and QuickTime.

Now for those of us who are more technical geeks, or for those who
followed what Apple was doing we immediately understood what Apple
meant when they said "includes the new QuickDraw GX graphics and
printing architecture and version 2.0 of QuickTime". But for the other
99.999% of the world, stating some benefits would have answered the age
old question of "So why should I care" (and "So why should I upgrade").

When writing effective benefits statements think of the phrase
"Which means that you can". What do I mean by this? To give you an idea
I'll use the 280 Group as an example (this is the part of the article
where we do the shameless self-promotion).

One of the "Features" that we promote is that we provide "Hand
Picked Marketing & Product Management Consultants and Contractors".
On its own you might say "So What?", but here's the benefit statement.

FEATURE:

"Hand Picked Marketing & Product Management Consultants and Contractors…"

Which means that you can…

BENEFIT

"…save the time and hassle of doing the work yourself to find a qualified consultant, check their references, etc."

Here's another example:

FEATURE:

"Seasoned Professional and Experienced Consultants…"

Which means that you can…

BENEFIT

"…rest assured that you will have a committed and
professional resource to see the project all the way through and get
excellent results."

The "Which means that you can" phrase helps bring out the real
value to your customers. They don't care about technology or features
if there isn't an associated benefit to them. This may seem like
Marketing 101, but it is amazing how many people neglect this when
writing their marketing content.

To wrap up, let's go back to the Apple example. Now if I told you
that you should upgrade to the newest version of the MacOS because
you'll get QuickTime 2.0, which means that can watch movies on your
computer that are twice as big and are much higher quality, would you
be a little more prone to want to upgrade?

About The Author

Brian Lawley is the President of the 280
Group, the Product Marketing & Product Management Experts™.
The 280 Group provides consulting, contractors, training and templates
to help companies define, launch and market breakthrough new products.
For more information about the 280 Group's services and toolkits
(Product Roadmap, Product Launch, Beta Program, Developer Program &
others) visit http://www.280group.com.

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Hidden Costs of Offshoring

2007-08-04T02:39:00.003-07:00

The media is full of reports of tech companies going offshore for their
software development and support capabilities. While this is a real
phenomenon that is happening, and the dollar cost savings can be
compelling, there are several downsides that don't seem to be brought
up very often. These can have a tremendously detrimental impact on a
company's products and brands, and without careful consideration can
lead to shortsighted decisions that ultimately take down a company.

Here are a few of the considerations:

1.) You may stifle and inhibit your product efforts

Truly great products are created by innovative engineering teams
that work very closely with Product Managers and other groups in a
company. As a Product Management professional I've worked with some
great teams that have delivered some incredible products. Products like
these aren't something you can simply write a spec for, deliver it to
engineers overseas, and get something exceptional back. Sure, for
simple and VERY straightforward coding work you can farm it out. But if
you want to create truly breakthrough products you need a team that has
great ideas AND that works closely with your Product Management folks
to ensure customer needs are being met. The best situation is where you
get a team that looks at the MRD (Market Requirements Document) and
figures out a way to deliver far more than what it calls for in a way
that Product Management could never have thought up.

2.) Your brand and customer relationships may suffer

The cost of losing a customer and ruining your brand as a result of
offshoring can be very high. Consider this example. My wife Sarah (VP
of Sales for the 280 Group) recently had a software problem and
contacted technical support for a well-known brand name product. She
ended up exchanging email five or six times with them. After the second
message it became painfully obvious that the person on the other end
didn't speak English very well, and that they had little chance of even
understanding the problem let alone solving it.

Now if this was an isolated incident it would be one thing, but
this company gave me the exact same lack of service when I had a
different problem. Sure, they saved a lot by having the support handled
by someone in India. But now that they've lost us as customers, the
question is, how much are they going to have to spend to attempt to win
us back?

Smart companies are realizing this - that's why Dell pulled their India
tech support efforts recently. The long-term value of a customer is FAR
higher than any short-term savings they can realize by having someone
less-expensive answering support questions.

3.) Managing offshore development can take a huge toll.

A friend of mine recently returned from a trip India where he is
managing an engineering team and was investigating finding new
facilities. He goes there about once a quarter. During this trip he got
violently ill, and suffered the usual jet lag and loss of personal time
when travelling. Upon returning he informed his boss of the progress,
and was told that he needed to return again in 2 weeks to finalize the
deal on the office space and make sure the team was on track.

The cost of this? Well, I can tell you that if he gets the chance to
work for a different company where he doesn't have to travel he'll be
the first to jump ship.

Incidentally, he mentioned that they are having problems with attrition
of staff in their India office, and that office space is no longer as
cheap and widely available as before. While it had been easy and cheap
to offshore two years ago, it had become more complicated and
time-consuming recently.

4.) Lack of accountability

I'm working with a team that is remote right now for a client.
Every day we have a team meeting conference call and people call in
from multiple sites. Though good in theory, we end up having to repeat
many things that are said because the phone lines are questionable.
Additionally many people skip the meeting, or delay us because they
don't have the project files to look at when we put them up on the
projector. I also suspect that a good part of the team is doing work
(or other things) on their computer while on the phone, since when they
are asked a question it is clear they haven't been listening.

There is something to be said for making your team show up in
person, look you in the eye when you are having a difficult discussion
about schedules and features, and not be able to hide their facial
expressions behind a phone line. True accountability makes for great
product teams.

THE BOTTOM LINE

One has to wonder, when the laws of supply and demand begin to
catch up with the situation, and the hidden costs of offshoring begin
to become more apparent, will companies come to regret their
cost-conscious post-bubble offshoring choices?

About The Author

Tag Lines Tell A Tale of One's Occupations

2007-08-04T02:39:00.001-07:00

"What do you do?"

In our society this is the first question we’re asked, after
"What is your name?" The real question is: “How do you answer
this question?”

Do you tell people your title: clerk, programmer, driver, teacher,
sales rep or receptionist — or do you answer more descriptively?

Too many people respond to this question with a bland,
unimaginative job title or standard industry classification (SIC) code.
B-O-R-I-N-G! To set yourself apart from the crowd, cast your profession
in its most ennobling light and focus on the benefits of your work as
they accrue to others!

Consider Ruth Blumert Walker, longtime receptionist for the
Oakland, California law firm of DONAHUE, GALLAGHER, WOODS AND WOOD.
When asked her occupation, Blumert proudly proclaims “I’m
the Director of First Impressions." Indeed she is!

Walker knows that people dread going to a law firm. They're usually
there because of a problem and their visit is costly to boot. Walker
understands the key role she plays in their experience, and her moniker
showcases the power she possesses to make a difference.

Why not replace your official title or occupation with a more
descriptive tag line? An effective "tag line" casts your skills in an
ennobling light, sharing pride in your chosen profession. People
respond affirmatively when you tantalize and enthrall them with an
interesting or compelling tag line. Furthermore, you’re sending a
message you have a strong sense of who you are and what you do and are
thus deemed more employable.

Consider the following:

• The residential realtor who describes herself as "putting
people into their dream home." What a powerful statement she is making.

• The commercial credit specialist who smiles and tells strangers who ask that he is "giving credit where credit is due."

• A commercial airline pilot informs people who ask that she
is “shrinking the globe to reunite families and loved
ones.”

• A midwife proudly proclaims that she is “bringing new life into this world.”

In each case these professionals are sharing some of the magic of
their profession with their listeners. And listeners respond
accordingly. It’s a powerful conversation opener, whether in a
networking event, a job interview or just during casual conversation

Whatever your profession, you can create a "tag" line to showcase the results of your work and cast it in an ennobling light.

Here are some more examples to stimulate your creative juices:

• The Internal Revenue Service agent who tells people who ask that he's a "government fundraiser.”

• The Gardener tells people "I Turn the World Green. . .one garden at a time."

• The Dietitian says "I Teach People How to Behave in Front of Food."

• The Voice Coach who proclaims she "Gives Voice to the Timid."

• The Telephone Customer Service Representative (CSR) who tells people she "has a special calling.”

• The Plantronics headset saleswoman who says she helps people "Use their head… not their hands. "

• The photographer who “Gets paid to shoot people for a living.”

• The executive assistant who calls herself the “Presidential Gatekeeper”

• And even the motivational speaker, Craig Harrison, who tells
people he's "a motivational magician who turns aspirations into
achievements."

It's your turn! Look anew at your occupation or profession and
identify its outcome or the effect its commission has on people. Now
create a descriptive tag line to excite others about what you do, and
what it can do for them!

Use the power of language to create a compelling tag line that
gives you pride and infuses others with excitement too. Tag, you're IT!

About The Author

San Francisco Bay Area-based Professional
speaker Craig Harrison's EXPRESSIONS OF EXCELLENCE!™ provides
sales and service solutions through speaking. For information on
keynotes, training, coaching, curriculum for licensing and more, call
(888) 450-0664, visit http://www.ExpressionsOfExcellence.com or E-mail excellence@craigspeaks.com for inquiries.

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Mobile Search Marketing - Get A Head Start On Your Competitors.

2007-08-04T02:38:00.003-07:00

The mobile search market is still in its infancy and many advertisers
are taking a 'wait and see' approach. This lack of competition in the
mobile search space surely presents an opportunity for businesses to
get a head start on their competitors.

While most advertisers are reluctant to commit, it is relatively
straightforward to get positioned well in the natural search listings
of the mobile search engines, and PPC programme click costs are still
comparatively low. So, how do you start to market your business on the
mobile web?

The good news is that a mobile search marketing campaign is relatively
simple to set up. But before you can promote your website to the mobile
search market you need to ensure that it is compatible with mobile
screens, or you need a specifically designed site in a mobile ready
format such as XHTML, WML, or iMode.

The reality is that most sites will be difficult to adapt to small
mobile screens and will not have the simplified functionality that is
required by mobile users, so a dedicated mobile site is preferable.
Fortunately, mobile sites are relatively cheap and quick to build. You
can also register a .mobi domain so that users (and search engines)
will know that your site is fully mobile compatible.

Once you have your site established, accessing the mobile search
market is now quick, easy and cost effective with both Google and Yahoo
offering the ability to place PPC text ads on their mobile web search
engines. There are also other 3rd party mobile ad network providers
such as Admob (www.admob.com) that allow you to place contextual ads on
selected content.

In addition, mobile websites can be optimised for high visibility in
the natural search results of the mobile websites using conventional
SEO tactics. You can even submit a Google Mobile Sitemap. As few
business have mobile ready websites the competition for valuable screen
real estate is surprisingly light and it is relatively easy to get well
positioned on the mobile search engines.

While the majority of people may not yet be ready to book their
holidays on a mobile handset, there is clearly a business for other
travel and tourism related suppliers like hotels, restaurants, bars,
clubs, golf courses, attractions, tour guides and other local services.

Very few businesses have mobile versions of their websites, so there is
an opportunity to get ahead of your competitors through early exposure
for your products and services on the mobile web.

About The Author

Mark Scriven is the M.D of Turismotec Ltd (http://www.turismotec.com),
a UK based search marketing agency that specialises in the travel
sector. Turismotec publish a bi-monthly search marketing newsletter
called etravel.success. Subscribe here - http://www.turismotec.com/news_letter.html.

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Viral Marketing 101 - Not Using It Could Kill Your Business!

2007-08-04T02:38:00.001-07:00

Creativity.

This is one virtue a site must possess to lead the race in the ruthless
competition in the Internet based business. Because competition and
rivalry abounds, every method of marketing must be employed and
utilized.

It doesn’t matter if you have a killer product or a
professionally designed website, if people don’t know that you
exist, it doesn’t matter, and you are not going to make it big.
Worst of all, your business could just get killed.

While there are so many methods and schemes used by e-commerce
sites today, there are still some of those that can help you with an
extra boost in the popularity ratings. One of these is the so called
Viral Marketing.

While the term Viral easily depicts a virus, a word very much
dreaded by all computer owners, it is not what it seems. You do not
actually use a computer virus to spread your business; not only is that
illegal, you would probably tick off all of your customers (so much for
return sales). Besides, everyone has had enough of all those pop up ads
and spyware anyways.

Viral Marketing Overview

Viral Marketing, also known otherwise as Viral Advertising, is a
marketing technique used to build public awareness of a product or
company. It employs many forms of media to reach out to the public
without actually promoting the product as would a traditional
advertisement. Viral Advertising is much more elegant and stealthy in
its means. By taking on other forms of communication, your marketing
piece could get a person hooked and be obliged or amused to actually
pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the
content of media they will pass it on to their friends and family. They
sponsor the certain media, such as a cool flash game, funny video,
amusing story and such, which one may pass on to another with the
company brand or logo or the products description or any other content
to help promote the company or its product.

Viral marketing has become a popular means of advertising and
marketing because they are relatively low cost. To avoid being tagged
as spam mail, viral marketing counts on the eagerness of one person to
pass the product along. If a person sees the name of the person they
know as the sender, it most likely will not end up in junk mail and,
even better still, may even get read.

Using Viral Marketing to your advantage

The main and foremost advantage of Viral Marketing is that you get
a lot of publicity and public awareness about your site and your
company. You get to generate a flow of traffic that are potential
customers. With a little ingenuity and imagination, plus some
incentives or prizes, you can reach out to a great number of people and
announce your existence. All of this can be done for free (or darn near
close to it!).

Most every company and website is catching on to the efficacy of
Viral Marketing and Advertising. Not using it could kill your business.
Along with other schemes and methods in promoting your site, like
Search Engine Optimization and such, Viral Marketing could easily push
you ahead in the ratings game.

Viral Marketing is a stealthy way to get people to know about you
and your company. You get them to pass your advertisement along. It is
so inexpensive that not doing it could be downright business suicide.
All it takes is a great idea, a good addicting game, a funny story;
many ideas are still out there. Create a gossip or a buzz, many movies
are promoted by using scandals and gossips to make them more popular.
Remember the movie “The Blair Witch Project”? Compare that
with Blair Witch 2 – this time with traditional advertising as
opposed to word of mouth - it was a failure in comparison.

Now it’s your turn to use viral marketing to work wonders for
you. Act now and reap the benefits Viral Marketing will provide for you
and your sales figures.

About The Author

Mathew Butka is a stay at home dad of 2
boys, small business owner, and entrepreneur. One of Mathew's current
projects is on business funding, non-profit & charity fund raising
can be found at http://www.WhyFundraiser.com

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Viral Marketing 101 - Not Using It Could Kill Your Business!

2007-08-04T02:37:00.003-07:00

About The Author

Orchestrating Your Leadership

2007-08-04T02:37:00.001-07:00

Recently I had the opportunity to lead an orchestra. It’s an
experience I recommend to all. Admittedly, I had my doubts. With no
formal training I wondered:

* Would I lead correctly?

* Would others respond, and if so, how?

* Would I look foolish?

Follow My Lead

I did look foolish — but somewhat by design. My orchestra was
a conference audience whom I was training to step into their own
leadership. And follow my amusing lead each guest conductor
did…magnificently. (Some joked I was an easy act to follow. My
mission had been accomplished.)

Conductor Gets All Aboard

While a soundtrack played in the background I passed the baton to a
random attendee and took the seat of my surprised successor, who then
took a short stint as leader. Each subsequent conductor’s seat
was filled in turn by the previous conductor at their whim. And to my
satisfaction the audience of aspiring leaders responded to each
conductor. Their styles varied yet the audience caught on to each
leader’s style and direction. They clapped, vamped and even
soloed.

During our debrief, it became clear we learned a great deal about leadership through this symphony ice-breaker:

* There is no one right or wrong style of leading — many styles and approaches abound

* Leadership goals and gains may be dependent upon one’s talent pool

* Your leadership approach may be dependent upon the score, script or soundtrack you’re expected to follow

* Your leadership may be dependent upon the conductor you follow and impression he or she has left

Each guest conductor remarked upon how different the view was from
in front of the audience. Conducting felt differently than they
imagined it when they had been sitting down.

Upon returning to their seats after conducting, conductors also
better appreciated the role, risk and responsibility of each who led
that day.

Leaders: Making Beautiful Music

The most effective conductors, and leaders, are the ones who elicit
the best from each of their musicians: the strings, brass, percussion
and woodwinds. The best leaders get their teams to meld their strengths
together to make beautiful music.

* How well do you conduct the groups you lead?

* Do you connect with the various temperaments of your orchestra:
the quiet ones, the soloists, the steady backbones of your team, etc.?

* Do you appreciate the various talents of your ensemble? How?

Unconscious Trumps Self-Conscious

Each “leader” agreed that they performed best when they
let go of concerns about how they looked while leading. When their
focus shifted to results and bringing out the best in others,
everything else fell into place.

Each leader learned from those before and after them, and recognized
that as the music changed, so too did the role of each leader.

When your time comes to lead, may you conduct your musicians as a
conductor leads the symphony. Be brave and expressive and you’ll
hear the bravos and bravas of your devotees.

Leaders in Training

You say you're a leader in training? Consider the following recommendations to hone your leadership skills:

* Join a Toastmasters club (toastmasters.org). They develop
leadership skills as well as communication skills. Become an officer
within and beyond the club you join. They have hundreds of positions
where you can gain valuable experience as a leader.

* Identify and secure a mentor for yourself, whether within your organization or in your field.

* Become a student of leadership: read books and watch movies about leadership.

* Observe leadership styles of world and local leaders.

* Don't underestimate the value of cultivating your leadership
skills beyond your workplace: in church, through volunteer and service
organizations, or elsewhere in your community.

* Avail yourself for leadership opportunities in your organization:
spearhead a blood or food drive, plan a sports tournament, coordinate
your company's presence in philanthropic endeavors, etc.

About The Author

Craig Harrison’s Expressions Of
Excellence!™ helps professionals express their sales and service
excellence with style. Contact him at (510) 547-0664, via Excellence@craigspeaks.com or through http://www.ExpressionsOfExcellence.com regarding speaking, training, consulting, coaching and curriculum licensing.

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The Best Pulling Ad Ever!

2007-08-04T02:36:00.001-07:00

How this little ad increases your inquires.

I still use this style ad to test the response I’ll receive from
ebook or sales letter. I guarantee this ad will pull if you place it in
front of the right prospects.

My best ad reads “Free ebook” followed by “enter
your name and email address” to receive your Free ebook. This ad
has always been my best pulling ad.

In addiction to sending them the Free ebook I also send them to my
website. Once I collect their name and email address I also send them
follow up emails offering my other products to them.

This works like crazy.

Your best customers will be those who are just starting out online.
They are active and seem to be buying everything they come across.

Who are the people who buys the most online?

It is the people who are known as opportunity seekers these are the
easiest to sell your products or service too. So make sure you collect
their names and email addresses. So you can continue to send them your
other offers.

Remember the rule of thumb here. They have to see your advertisement at
least 7 times, before they will respond and buy your product.

Many people fail to follow up with their customers with their other
offers. And this is like leaving your money on the table. And what
happens, their customer will go to another website to spend their
money.

In the online business follow up sells is where the big bucks are
made. Those who don’t follow up with their other offers will soon
be out of business..

Copyright © 2007 & Beyond All Rights Reserved.

This article may be distributed freely on your website and in your
ezines, as long as this entire article, copyright notice, links and the
resource box are unchanged.

About The Author

John Arrington has been in the marketing
business since 1995. John is dedicated to helping others to become
successful with their business.

You may visit his website at:

http://tiptopwebsite.com/johna

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Satisfaction Surveys Mask Customers' Reasons for Defecting

2007-08-04T02:35:00.001-07:00

I see it all the time -- companies using the terms "customer
experience" and "customer satisfaction" as if they are synonymous.
They're not. The former is based on emotion that is derived from a
process. The latter is based on an outcome at a particular moment in
time.

Study after study has shown that more than three-quarters of customers
consider themselves as being satisfied with their vendors just before
they defect to others. Shaun Smith and Joe Wheeler suggest in their
book "Managing the Customer Experience" that the number is as high as
80%. Yet marketers continue to use satisfaction ratings when gauging
how well their companies are interacting with their customers.

What baffles me is the lack of recognition for the obvious. Even if
high satisfaction ratings did equate to meaningful and memorable
customers experiences (when viewed from the customers' points of view),
they do little to predict the probability of satisfied customers
initiating positive word-of-mouth.

Look at it this way. If you were to be surveyed after going to an
average restaurant and having a decent dinner, you very well may say
that you were satisfied. But how likely would you be to go home, call a
few friends and suggest to them that they should also go to the average
restaurant and have a decent meal? Not very. However, if you had a
great time and exceptional food, you would be much more likely to tell
others about your experience and suggest that they visit that
restaurant.

The other drawback with satisfaction surveys is that each individual
survey is based on the customer's particular expectations. Let's refer
back to that restaurant. If you had heard great things about it and the
food turned out to be mediocre, your satisfaction rating might be
rather low. However, let's say you heard uninspired things but then
found that your time there was better than you had anticipated. Odds
are that your satisfaction rating might be higher. All this indicates,
however, is that the restaurant jumped higher than the low bar that you
had set for it. That is one of the major flaws with satisfaction
ratings, you just don't know how high (or how low) individuals set
their bars.

This brings us to customer experience and how it effectively differs
from customer satisfaction. The customer experience considers the
customers' emotions that are the direct results of their interactions
with companies. The goal of questions in such surveys include whether
or not the customer believes that the company has the customer's
interest in mind or if the customers feel that they are just a means
for the company to make money. The ironic aspect of this is that,
because companies so readily resort to satisfaction surveys, they do
not realize how their customers actually feel about them. The results
of a recent survey by Bain & Company backs this theory. It
indicates that eighty percent of companies believe they deliver a
superior customer experience, but only eight percent of their customers
agree with that sentiment. Eye-opening, isn't it?

If you are conducting satisfaction surveys, I strongly suggest that you
ask your customers about their experiences instead. Your overall
ratings may not be as high as they were when you were asking about
satisfaction, but the results more accurately reflect where you are and
how far you have to go to reach your goals.

About The Author

Peter George, The Customer Experience Guy,
is the president of TouchPoints, the Rhode Island-based customer
experience management firm. As a consultant, speaker, trainer, and
coach known for his engaging speaking style and his notable approach to
customer experience management. For more information about TouchPoints
and Peter, visit http://www.ThinkTouchPoints.com or call 1-800-959-1614.

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What Is Affiliate Marketing and Is It For Me?

2007-08-03T20:52:00.001-07:00

Affiliate marketing can be defined as a widespread method of promotion
in which an affiliate is rewarded for every view, sale, and/or
registration produced through the affiliate's efforts (depending on the
type of affiliate program).

It's similar to collecting commissions as a typical salesperson would.
The more the affiliate sells... the more the affiliate gets paid. It's
as simple as that!

Compensation calculations vary but are typically based on one of the following:

Pay-Per-Click (PPC) - a specific amount is paid for each visitor the affiliate sends

Pay-Per-Lead (PPL) - where the affiliate is paid for registrations or sign-ups

Pay-Per-Sale (PPS) - a specific commission per sale is paid to the affiliate

If your goal is to generate your entire income online you can drive
traffic from your subscriber lists, your websites, and from other
marketing methods to affiliate links.

What About Product Sales and Marketing?

You'll want to watch for great products and services with the potential
to benefit your niche market and your mailing lists. To build trust and
income, it's best to recommend only those products that will be of
specific interest to them. It's a win-win situation for everyone that
way.

When an affiliate is marketing any product, the cost of marketing the
product is absorbed by the affiliate, so it's important to keep that
cost in mind when promoting products. Typically the higher the
percentage of affiliate commissions possible from any quality product,
the more that product is worth promoting.

When a product is sold through the affiliate's personal link, depending
on the service used, the total sale is divided up among the vendor, the
affiliate, the taxing authority, the shipper (if any), and the payment
processor.

It is common and expected that all affiliate details be spelled out in
the affiliate sign-up process. However, you shouldn't be afraid to
contact any vendor to clarify their affiliate program if you have
questions. Often you can telephone or email for a fast reply. If they
are not willing to answer your questions then you should stay away from
them. There are plenty of other quality affiliates programs that would
love to have you!

Is a Digital Lifestyle for Me?

Many standard retailers offer very small commissions for affiliate
sales while most internet marketers offer around 50%-75% of the sale
for being an affiliate of their digital product. This is why being an
affiliate of digital products can be very lucrative in a relatively
short period of time.

Although the number of affiliate programs for tangible goods and
off-line services is rising, a completely digital lifestyle can be
developed solely from digital or downloadable affiliate products that
may never take physical form.

Of course it's important to note that as an affiliate of any tangible
product, you generally never do more than promote a link to the product
online. So in that sense it's basically the same as a digital product.

One of the best places to find digital products to affiliate with is
ClickBank.com. They have an automatic affiliate program built into
their payment processing service so that affiliate payments are not
left up to the product owner to process.

Three other good affiliate programs to check into are:

CJ.com (Commission Junction) Amazon.com LinkShare.com

Staying with reputable, well-known internet vendors makes a great deal
of sense because you know you will get paid, you know when to expect a
check or bank deposit, and you can see your account details online at
any time. Plus, if you do have a problem they are more than willing to
take care of it.

How Do I Get Started?

There are many ways to start with affiliate marketing, but a basic
starting point is to have a web site with text or image affiliate links
to products you want to promote. Generally you want to stay focused
within a niche or interest group to increase your sales potential. In
other words, you don't want to have many different affiliate links to
variety of completely different markets on your website. Stick to a
similar theme.

If you have used the products, your promotional efforts could include a
product review based on your own experience along with images and other
supporting information.

Developing an email opt-in list is helpful in affiliate marketing
because it gives you the opportunity to find the products and
information with the most potential benefit for a group of like-minded
individuals (your subscribers) and tell them about it. A targeted list
of subscribers, that you have built a good relationship with could be
worth thousands of dollars over time.

By promoting affiliate products to several targeted niche markets, it
is possible to create a substantial income over time. Especially when
the affiliate marketer is only promoting quality products with a real
potential to benefit customers within the niche.

In conclusion, affiliate marketing is a great way to build an income
without having a product of your own, and without having to do much
more than get interested people to view product information through
your affiliate links. It's very easy to get started and can eventually
put a lot of money in your pocket. But be prepared to put in a lot of
time and effort. Making money online through affiliate programs is not
easy. If it was everyone would be rich.

-----------------------------------

This article may be reprinted providing it is published in it's
entirety, including the author's bio and link to the URL displayed.

About The Author

How To Create A Video Campaign Concept

2007-08-03T20:51:00.001-07:00

Have you ever had a good idea, maybe a great idea, only to find that
someone else already ready did it? Frustrating. You want to be a
success and who doesn't? It's why you do what you do, why you put-up
with what you put-up with? But it all gets so frustrating.

As much as you'd like to believe otherwise, there just aren't any
secret methods, special potions, or motivational DVDs that are going to
make you a success in thirty days, but there are things you can do that
will help. Sure working hard helps but working smart is even better. So
how do you work smart? Well you can start with presenting your core,
marketing message to your targeted audience in a way that engages the
spirit, informs the intellect, and embeds in the mind. And if you want
to be cutting edge, the way to do it is with audio and video.

What A Difference A Difference Makes

Anybody who has ever tried to raise money for a project from a
bank, or contacted an ad agency for help has heard the question, "What
makes your company different?" If you don't have a different product,
different process, or different way of doing or presenting what you do,
you are never going to raise a cent or make an impact on the market.
Yet most companies blindly continue to follow the market leader, and
wonder why they never attain the level of success they hope to achieve.

If you want to be a success, you have to reinvent your company as
something unique, so when the time comes to present your redefined
vision to the world, you will actually have something to say, and
something worth listening to.

Lateral Thinking, The Creative Laxative

Once you've decided to develop a video marketing message that focuses
on what makes you different, you will want to know where begin.

This is a creative process that can be scary to business executives
trained in left-brain linear thinking. Learning to think creatively is
hard and for most people it goes against everything they have learned.

Creative thinking has been called 'thinking outside the box,'
right-brain thinking, or simply thinking differently. Author Edward De
Bono calls it 'Lateral Thinking.' De Bono argues linear thinking
stifles imagination because it suffices at the first seemingly
acceptable solution rather than looking for innovative alternatives:

"In ordinary traditional thinking we have developed no methods for
going beyond the adequate. As soon as something is satisfactory our
thinking must stop."

- Edward De Bono

Where You Begin Is Where You End

One method of jump-starting the creative process is to think
backward: you begin at the end, because where you're going will inform
how you get there.

Create Your Memory Tag or Slogan

A well thought-out slogan or tag line focuses attention on the
critical point-of-differentiation, the thing that establishes your
brand identity. A good slogan serves as a memory device, a positioning
tool that implants itself in your audience's mind and stays there.

No matter how many times the advertising agencies convince the
'pooh-bahs' at Coca-Cola to change their slogan, Coke will forever be
"The Real Thing," and Pepsi will be "The Choice of a New Generation,"
at least to my generation.

These were excellent examples of how to focus on a single element and
establish a differentiating identity between competing products that
for the most part are just about the same. Then of course you have 7-Up
with "The Uncola" slogan that was the best of the bunch, but was
unfortunately dumped for some lame reason.

Each of these soft drink slogans established market-turf for their
company, and each helped differentiate the product while establishing
identity in the audience's mind; and no place is anything said about
cost, quality, or any of the other conventional selling points that
small companies are so fond of touting.

Develop Your Story

A well-designed video commercial takes your audience through the
three stages of storytelling: The Setup with inciting incident, The
Crisis with problem escalation, and The Resolution with viewer
satisfaction.

Your slogan or tag is the punch line that highlights your resolution;
it's what you want your audience to remember; it's your marketing
message destination; and it's where you want to end. Now all you have
to do is work backwards to the beginning.

This method of development helps you avoid saying too much: yes,
there are many things you want to say, most of which are valid, some of
which are relevant, but few of which are applicable to the delivery of
an effective Web video presentation. The more you say to an audience,
the less they hear. Stick to a simple story that leads to a resolution
based on your memorable punch line or what TV screenwriters call 'the
button.'

Invent Your Hook

Once you have your basic commercial storyline with a beginning,
middle, and end, you need to make sure you have a hook: the thing
that's going to pique audience curiosity and make them stick around
long enough to view the entire presentation. The hook should center on
the 'inciting incident:' the motivating situation that propels your
onscreen representative to find a solution to the problem at hand that
ultimately leads to the resolution represented in your 'button' or
punch line.

The Geico Caveman is a great example of a hook that demands
attention, and draws the audience into the series of mini dramas that
constitute this award winning ad campaign; all based on an incredibly
simple, yet brilliant, tag: "So Easy A Caveman Could Do It." You don't
need expensive special effects or exotic locations; all you need is an
imagination and a message that can be delivered with a memorable one
line "button."

About The Author

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

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Good Nameplate Design: The Rules

2007-08-03T20:49:00.001-07:00

New businesses need a logo that speaks, that is easily recognizable,
that has style. Good nameplates are an extension of a good logo.

Manufacturers often try to emulate the nameplate design of the most
recognizable brands in their respective industry, often at a great
expense: quality design. While a brand might have a strong identity and
a legacy of quality, a closer look at its branding techniques may
reveal conceptual flaws that new businesses must avoid. Take Marshall
Amplification, the gold standard of the rock n roll sound: its
nameplate is one of the worst—a white, cheap plastic nameplate
with the company name in cursive. In imitating a nameplate with poor
design and construction such as Marshall’s, competitors look
cheap and lack the cutting edge; it is more difficult for these
fledging products and companies to stand out.

So what are the rules of good nameplate design?

Use a medium that compliments the packaging of your product. Labels
and even domed labels are run-of-the-mill—they do not speak with
any authority. Three-dimensional plastic or metallic nameplates,
however, not only present your brand visually but also allows the user
to actually touch your brand, creating a visceral, multi-sensorial
attachment between product and consumer. Customization options for 3-D
plastic and metal nameplates allow for greater design control in the
configuration of your nameplate.

Give your copy/logo room to breathe. On a nameplate, just as on a
printed page, white space is a critical part of design. Make sure there
is enough background so that the background adds depth to the logo. The
right perspective between copy and background is key.

Emphasize color. A nameplate with a spot of color instead of just black
and silver will always have more pop. But monochromatic
nameplates—i.e. black-on-black or contrasting shades of
silver—remain iconic and cool.

Complement your copy with an appropriate background design. Square
corner backgrounds, for example, work best with block style lettering
and script or italic copy look better with radius corners, or ovals and
circles. You should always layout your copy in several different
background shapes to get a feel for the best aesthetics for your
nameplate/logo.

Mix materials and manufacturing processes. For a look that will make
your nameplate/logo stand out from the crowd, mix mediums and materials
in the manufacture of your nameplate. Domed nameplates—especially
those with four-color intricate design—look great in bezels or as
a part of the nameplate. When you combine the color of doming into a
molded or metal nameplate, the branding takes on a totally different
look. Molded logos in etched metal nameplates can also add splash or
vice versa.

For additional information about nameplates and examples of customized designs, visit http://www.ID3logos.com.

About The Author

Steve Begor is the founder and president of
ID3 and an expert on identity manufacturing and marketing. This article
may be reprinted and distributed, but proper attribution and linkage to
http://www.id3logos.com is required.

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There Is No Clear Path To Network Marketing Success. Or Is There?

2007-08-03T20:48:00.001-07:00

Network Marketing is a relatively recent marketing concept which has
the end purpose of increasing profits and returns. Network Marketing is
also addressed by the term Multi-level Marketing (or MLM); this idea
initiates its marketing campaign by identifying people who would be
interested in the business and would like to contribute towards its
success and profits. Network Marketing success can be attained
depending on the people involved, efforts made and their marketing
skills.

Companies use Network Marketing to advertise their products and as a
result, generate business by inviting prospects to join the business
and people to buy the products offered.

Network Marketing is an abstract phenomenon and there is no clear road
map to follow that would guarantee success and goal attainment.
Consequently, it becomes difficult to ascertain techniques and methods
that would yield desirable results. Some practices would work with
certain people while other methodologies are needed to approach a
different set of products and a different segment of people. This
discrepancy from case to case turns Network Marketing success into an
illusion at times. Bu that’s not true.

Although there are no clear strategies that would assure profits,
following in the footsteps of successful network marketers might
provide some guiding principles. The proposals and suggestions that
have worked previously with other network marketers might prove
lucrative for similar businesses. Reading and learning about success
stories of experienced network marketers will help to get a grasp of
the techniques that are implemented and how far they have been
successful.

Network Marketing has become increasingly popular with the rising fame
of the Internet; this provides numerous opportunities to businesses to
adopt Network Marketing as the medium to increase business and profits.
However, in the absence of any clear-cut proven techniques, Network
Marketing success depends on the creativity and the reach of the
marketing strategies implemented by the marketers. Such strategies
should be executed that match the money, effort and available resources
you have set for the project.

Network Marketing success promises a good income. The requirements
to become a successful Network Marketer are good communication,
analyzing and probing skills. Together, this mix will help to transform
you into a promising player of the Network Marketing business. A
universal rule can be to increase your personal network by interacting
with people and socializing as this will help to create contacts; these
contacts can be approached later for purposes of prospecting.

In a nutshell, there is no clear path that will lead you to Network
Marketing success. However, perseverance and passion will help to
promote the business effectively thereby yielding returns in the form
of increased attention and profits. Inquire about previously successful
strategies and try to tweak them to suit the situation at hand; and
learn from others’ mistakes as this will prevent you from
repeating them.

About The Author

Yoshi Kundagawa is a freelance journalist.
He writes about entrepreneurs, mlm and network marketing. You can read
his articles about network marketing success, at his blog: http://www.ilovemlm.com/blog/?p=11

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Internet Marketing And List Building: Forget Programs, Build Your List

2007-08-03T20:47:00.001-07:00

Internet marketing newbies constantly have opportunities flung in their
faces. There are a few that might be good, with good products behind
them, but probably only for a while. Other programs are just so-so and
the owners make a bulk of the income. Then, there are the Internet
marketing scams, which you should avoid--totally.

Let's continue on the premise that you've found a solid program and
you're really eager to make it work for you. You may even be making
some money from it. But let's think about this: If you concentrate on
it alone, and you're building this huge downline, what about emailing
them? You can't do it for any reason, other than about company business
or you'll be kicked out of the program. Should you be doing this?

Obviously, you can. Yet, what happens when you've spent all your
time and energy and maybe money on getting this program really going
great. That would be awesome, and you'd have a real sense of
achievement, an income even. Great. But...

Did you know that most Internet marketing and other Internet
businesses fail within the first year? That doesn't necessarily mean
that your program will, but I can almost guarantee that when there are
so many people in it that it becomes unpopular because there's just no
money to be made anymore, it will fail. Then what? Start all over and
do it again?

Here's the thing. Most Internet marketing newbies don't understand
that programs aren't the answer. Even some people with time online
don't get it. There is only one thing that will keep your business
running, and that's a list of customers behind you, that know you, that
trust you, that like your personality, and that buy. You'll always have
a certain percentage of people on your list that buy what you recommend
because they trust you and know it's a good product.

How about this scenario? You have worked really hard at list
building all the while you were building your MLM business. But guess
what? The MLM dies off and you don't care! You have a list of 10,000
people who are willing to look at anything you send to them, and a
certain percentage of them will always buy. You can sell them a product
that you develop or become an affiliate for someone else and sell their
products and still have an income. Can you see how powerful having a
list of your own is now?

My best advice to you, especially if you're an Internet marketing
newbie, is to forget the hype. Get away from it and settle yourself
down to building a list. List building is the only thing that will keep
your business going. If you aren't doing it now, start today! See my
resource box for my step-by-step program. It's a very quick way to get
started.

Yet, whatever you do, whether you follow me or someone else, start
list building today. If you aren't going to do that, don't buy into one
more program, get another ebook, or buy more productivity software. If
you aren't list building, you may as well just close the doors forget
it. Ignoring list building is not an option.

About The Author

Tellman Knudson is all about Internet
marketing, and list building is his forte. Learn to build a powerful
list in just 9 hours when you visit My First List at http://www.myfirstlist.com

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How To Exceed Your Borrower's Expectations.

2007-08-03T20:46:00.001-07:00

Step 1: Build Rapport

Anyone can take an application and price up a loan. Take the time to
get to know your borrower. Find out what challenges they're facing and
what their goals are.

Question them about their interests. Everyone has a hot button.
Some people like to discuss sports, others money, and still others are
family oriented. Find your borrower's hot button, be genuinely
interested, and they'll look forward to speaking to you.

Step 2: Be a Consultant.

Take the time to coach your borrowers to ensure they get the best deal available.

Think of yourself as a manager of your borrower's debt in the same
way a financial consultant advises their clients about their assets.
Important questions to ask may include current and future financial
challenges and/or goals.

For example: Do they have kids that plan to go to school? Do they
have a plan to get out of debt? Do they have retirement plan in place?

Another great technique is to review your borrower's credit with
them. An increase of 20 points on their credit report can save your
borrowers over $100,000.00 on a 30 year loan. Your borrowers will
appreciate and remember the extra effort.

A great site for FREE credit repair tips is http://www.CreditScoringSecretsExposed.com.

Step 3: Keep your borrower informed.

Borrowers can't stand not knowing what's going on with their loan.
They begin to think you've forgotten about them. Make an effort to at
least send them a daily email with their current status. It's easy if
you knock it out first thing each morning.

Step 4: Send a Thank You card.

For most people, their home is their largest investment. They
trusted you with their livelihood. Show your appreciation with a
handwritten thank you card. I guarantee referrals will follow.

Step 5: Stay in touch.

No one wants to be cast aside. Keep your name in front of your
borrowers with a newsletter. They'll stay abreast of mortgage news, get
the impression that you're thinking of them, and they'll get other
helpful tips as well.

I recommend http://www.hotsalesmachine.com. They have low minimum orders, come in full color, and you can include your picture or logo.

For more mortgage marketing tips go to http://MortgageMarketingProgram.blogspot.com.

About The Author

Brian Diez

I've been in the financial sevices field for over 7 years and have
had some incredible success. I cracked the code and unlocked the
secrets of mortgage marketing. Now I'll share them with you.

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Promote Your Local Business Online And Offline

2007-08-03T20:45:00.001-07:00

Nowadays, many people search online for services instead of reaching
for the phone book. To increase your online exposure your pages should
include your street address, zip code, phone number, and five-digit zip
code. Include place names in the title tag such as “the name of
your city and your service.” When you seek links to your site
contact local businesses. A noncompeting local business should be
interested in exchanging links with you. Make sure that the anchor text
includes the name of your city. List your business within local
business directories. If you are a member of you local chamber of
commerce, ask for a link from their website.

Submit To Directories

Links from directories are some of the most valuable links you can
get. Note: Directories are not the same as search engines. A link from
a directory will help your search engine ranking. There are thousands
of online directories, but some are more significant than others. In
addition to directories such as the Open Directory Project, some of the
most important search engines such as Yahoo and Google have directories
of their own.

Some of the greatest advantages of submitting your site to directories are you get:

* One-way links. Remember, one-way links are more valuable than reciprocal links;

* Potentially qualified clients repeatedly see your listing.

Obtaining links from directories drive an increasing amount of
traffic to your site. In addition, you are improving your ranking
within search engines such as Google and Yahoo. Once you submit your
site information to a directory, it may take weeks or even months to
get listed.

While many directories are free, don’t be surprised when you
are asked to pay for submission. Certain directories promise to
expedite the submission process for paying customers. Directories
provide you with a constant stream of visitors and highly valuable
one-way links, be sure they are part of your marketing strategy.

Submit Your Site to Industry Sites and Specialized Directories

Because a link from a relevant site is more important than one from
an irrelevant site, links from industry sites and specialized
directories are highly valuable. If your business is a member of
professional associations, ask for a link to your site. The more links
you obtain from related websites, the more likely your site will be
considered an authority site.

Searching online you will find directories focused on your
particular industry such as business coaching, accounting, retail, and
such. You almost certainly belong to various trade associations that
list member sites. Contact the Webmaster and ask for a link. You may
get a link for free or you may be required to pay a fee, either way, it
is worth it.

About The Author

George Meszaros with Webene http://www.webene.com

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Affiliate Programs - The Best Ones to Start

2007-08-03T20:44:00.001-07:00

AFFILIATE PROGRAMS - GOOD STARTERS

Affiliate programs are possibly the easiest type of online business to start running. Why?

Well, in order to start any online business you need a product or
service to sell. First, you need to create the product. Then, you will
have to create a website, write advertisements and set up a marketing
plan. If it's a physical product you are selling then you're going to
be limited by the amount of time it takes to make or buy the item,
package it and ship it. Then, there's the issue of accepting payments
and filling orders. We haven't even started talking about refunds and
returns!

This is a daunting task especially if you've never run an internet business.

AFFILIATE PROGRAMS ARE THE ANSWER

So, what ARE affiliate programs?

Affiliate programs allow you to be the "sales force" for someone else's
product or service and earn commissions for each sale. You may be
pretty internet savvy without ever noticing that many companies offer
you the ability to become an affiliate. Check for the "affiliate
program" links which are placed in a discreet manner on many sites. One
big advantage is that you do not need to build a website (though you
can) or handle the transaction or fill the order. Your job is to drive
traffic (customers) to your affiliate link. When a sale is made, the
affiliate will send you a commission!

Signing up to become an affiliate is usually a pretty simple task. It
usually involves filling out a web page providing some basic
information about yourself. In turn, the company will give you an
affiliate link. This is a special URL code that will identify that a
customer came to the company's site from your advertising. It is
usually the website address with a code attached to the end.

What Commissions Does the Program Pay?

It is very important that you know how much you can expect to earn from
a sale. There is no point in spending time and money promoting a
product that pays very small commissions. You could end up spending
more on marketing than you make on sales. It is probably best to stick
with marketing products with a high commission value, unless you have
found a niche market where you can sell vast quantities of product, and
make substantial commissions on your volume of sales.

How Much Traffic is their Website Getting?

Try to discover the amount of traffic the affiliate owner's website is
already receiving. Alexa.com is a very useful tool for doing this
research. If the website is ranked in the top 100,000, the merchant is
getting a good volume of traffic, so it's possible that there may
already be too many affiliates. If it is ranked below 500,000 it may be
no good, or it could be a golden opportunity to make some real money by
becoming one of the first affiliates!

Always research a merchant's product if their website has a low traffic
ranking. It may be a good idea to buy the product yourself if you can
afford it. Otherwise you could do a search to find out if there are any
negative reviews about it on the internet. Be careful who you listen to
though because many people are in the habit of bashing affiliate
programs with nothing to really support their comments. If you find a
large amount of negative reviews with little positive ones then it
would probably be a good idea to stay away from that affiliate program.

How Often Are Affiliate Commissions Paid?

Some affiliate programs pay commissions every week; some once a month,
others only pay every quarter. It is important that you know how often
you can expect a pay check if you are going to have financial control
over your business. Do you have the financial resources to continue to
market a product if you have to wait a long time before you get paid?
It would also be wise to find out the minimum commission that you have
to earn before you get paid.

Does The Affiliate Program Use Tracking Cookies?

Many customers do not buy on their first visit to a merchant's website.
It is important therefore that the merchant uses cookies for their
affiliate program, so that you get credit if the customer returns and
buys at a later date. Check out how long the cookies last. The longer
the cookies lasts; the better the chances of you getting paid!

Does the Affiliate Program Pay on Subsequent Sales?

Some programs will only pay commission on sales that come through
customers visiting their site via a direct link from your site. They
pay you nothing for any subsequent purchases that the customer makes if
they visit the merchants site directly. It is important that you get
paid no matter what route the customer returns by if you are to build a
sustainable affiliate business.

What Marketing Resources Does the Affiliate Program Offer?

Look at the type and quality of the marketing resources that they
provide. Do they provide articles, advertisements, or other content
that you can use to put on your site? Do they provide free guides,
special offers, free viral e-books, or product samples that you can
send to your list? If the marketing material they provide is good then
it is likely that the business will provide good support for their
affiliates.

Finding the right affiliate program for you can be tough to do. The
best advice is to do your own research, follow the advice above, and
listen to your instincts. Use the above questions as an aid to finding
an affiliate program that enables you to reach your financial goals.
You never know... You might just strike affiliate marketing gold!

Is their website professional?

Your reputation is on the line every time you promote a product or
service. If you're sending your traffic to a website that is on free
hosting or just looks unprofessional, then you're going to lose the
confidence of your subscribers. Now, many sales letters aren't 'pretty'
but they are grammatically correct, and everything is functional, with
pictures and testimonials. So, although the website doesn't have to be
beautiful, it does need to look 'live'.

Is their website easy to navigate?

If shoppers can't figure out how to purchase, then there's no point in sending your traffic there.

What are the numbers?

If you have two programs you like equally well, you can choose between
them or write reviews for each and compare and contrast their benefits.
Or, if that doesn't fit into your site, then test both to see which
gives you the best results.

Free trial?

Any product that offers samples or service that offers a free trial
deserves a look. If you can offer your website visitors a sample of any
sort to get them hooked, you'll have much higher results than trying to
convince them that the product is good.

Are there any tools to help you?

The best affiliate programs go above and beyond in their tools and
resources section. Not only do they provide the standard text links and
buttons and banners, but you also have solo mailings, articles, and
even product feeds. These are the affiliate programs that 'get it'.

Once you find an affiliate program that you love, it's still smart to
continue to test the results. Just because you think it's great doesn't
mean you visitors will. Continually look at the statistics to see how
much traffic you're sending and if any of it is converting. If you're
not getting results and you're sending a lot of traffic, then you might
want to look at a new program.

----------------------------------------------

ATTN : Webmasters and Ezine Publishers:

Free Content for your newsletter or your website! You are invited to
use this article in your newsletter or website. The only requirement is
the inclusion of the author's bio and link to the URL displayed.

About The Author

Using Free Advertising

2007-08-03T20:43:00.001-07:00

I have written a couple of articles about Advertising, and what a real
headache it can be. Lately I have been asked how I earn a profit using
only free advertising. So I thought I should share some of my insights
with others who are still struggling financially online.

First of all I want to point out that if you have the resources to
do Pay Per Click, by all means do so. This is the best way to get
clients to your website. But as the old saying goes “Do not put
all your eggs in one basket”.

Free advertising is an excellent way to get “your feet
wet” with online marketing. Just don’t expect huge success
right away. There are a lot of people out there using this form of
advertising. You have to keep on top of it every day, every hour. On
some advertising sites, the ads rotate faster than you can put them on
the site. If you can afford it, purchase a good program for submitting
your ads on a rotation. These are especially helpful if you don’t
have hours to spend in front of the computer.

FORUMS

The use of online forums is growing daily. These are a good source
of information, and a great spot to advertise your products. The people
on forums are there because they believe in online marketing. They are
a captured audience. When you are on forums, make sure you follow their
rules. You cannot go on most forums and just start advertising on every
thread, this gets very annoying for everyone involved and will in some
cases get you banned from the forum. So be sure and read the rules
before you post. Also ask questions, answer questions, and always make
sure your website address is in your signature. You will meet some
great people and get ideas for advertising on most every forum you
join. It is a wonderful source for free advertising.

ARTICLE WRITING

Who knew when you were taking high school grammar, that one-day you
would actually put some of what you learned to use. I certainly never
thought of it, to me it was just a requirement to graduate and move on
with my life. I hated this particular course: but I am digressing.

Articles are a main stay of any online business. If you look up any
topic on the Internet, you will find someone who has put his or her
thoughts on “paper” and published it worldwide. The
Internet has become a writers dream. You can write about anything and
everything. There is no limitation; only your imagination. Write some
useful articles about your business. Write some articles about your
products.

I recently wrote an article about Data Entry, which is one of the
products I sell, I received several hits to my website from that one
article.

Publish your articles on any and all ezines. Again, there are programs
available that will do this for you, but you can do it on your own.
Make a list of different article websites and publish. Some article
websites want only original material, so with one article change the
title and opening sentence, just change things around in the article so
that the same wording is not on every site. Most article sites,
however, will publish the same articles; it is only a few that require
you to do this.

FREE ADVERTISING SITES

Remember with any free advertising site, yours is not the only ad for
online business. There will be quite a few. Make your ad unique; offer
something the others aren’t offering. In one short sentence you
have to capture the audience attention. Why should they buy from you
and not your competitor? You have a very short time to get people to
look at your website, and hopefully purchase.

With these types of free advertising sites, you have to keep on top of
where your ad located on the site.. Daily I check each of my ads on
each site I have put an ad on to see where it is placed. If it is off
the first page, I resubmit my ad.

Make sure when using free advertising sites that you are putting your
ads in the correct category. On some sites you can use Business
Opportunities, Work At Home, Jobs, Employment. If the ad sites let you,
use all these categories to advertise your business. That brings you
total for the one site up to at least 4 ads at one time.

Now that you have the basics of how I use free advertising, you are
probably wondering how I found over 200 forums, ezines, and free
advertising sites.

It is really simple. #1 Go to every search engine and type in Free
Advertising Sites, ezines, and business forums bookmark every site. Go
to the next search engine and look for ones that were not in the first
search engine and so forth. #2 Once you have done your search, go to
your bookmarks and make separate folders for forums, advertising sites,
and ezines, and separate what you have saved.

Another good source for finding new sites are forums. As I said before
people on forums are very generous in sharing ideas. They are also a
great source for finding other advertising sites.

In closing I would like to point out that free advertising takes time,
patience, and tenacity. The more you advertise the more your site will
get picked up in the search engines for ranking.

About The Author

Nancy Kraska has been involved with internet
marketing since September, 2004. For more information visit her
directory of Work At Home Ideas and Opportunities at Home Work For You http://www.hmewrk4u.com

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How To Stage A Viral Marketing Campaign That Works

2007-08-03T20:37:00.001-07:00

There are all sorts of ways to initiate a viral marketing campaign that
brings targeted traffic straight to you, but one of the best is through
the use of free ebooks.

A viral marketing ebook is something that can be distributed to
numerous people with relative ease. With each new person that receives
one of your free ebooks, you gain an opportunity to make a profit from
your products and services or from an affiliate's products or services.

There are three major components that are necessary to creating a viral marketing campaign that works:

Wide Distribution

There are many ebook writers who charge for their creation. It's
common practice. But the fact is, charging for ebooks is not the best
way to achieve wide distribution. People love items that are free or
discounted. By offering free ebooks, you ensure a wide distribution for
your campaign. If you allow the books to be redistributed or rebranded,
you practically guarantee more targeted traffic, and in turn, more
profit for you.

Quality Content

The quality of your free ebooks is important. Readers aren't
impressed with spelling and grammar errors. In fact, such problems may
cause the reader to stop reading altogether, or worse, create distrust
in the products and services that are mentioned. If the ebook isn't
professional, your targeted traffic won't take you seriously.

In addition to avoiding content errors, you will also want to make
sure that any affiliate links that are featured within the free ebooks
are somehow relevant to the content and title of the ebooks. For
example, you don't want to be discussing a subject like dog walking and
then thrown in a random link for a domain registration services. It is
much better to weave the affiliate link into your writing so that its
appearance seems natural. Readers will respond to this much faster than
they would to a high pressured and sloppy sales technique.

Maximum Return

If you want to make sure that you get the maximum return possible
on your viral marketing campaign, you will need to get the rebranding
balance just right in your free ebooks. The best way to do this is by
making sure that the links are for your own products or for products
that you have resale rights to. You can also use links that are for
2-tier affiliate programs, ensuring that you collect the second tier
commission when a rebrander makes a sale.

When done properly, using a viral marketing campaign that centers
around free ebooks can bring you the targeted traffic you need. You
will make profit time and time again, with very little effort on your
part.

About The Author

Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com.
Cliff Posey has also operated several other successful web businesses
including Love Song Cards and Radio Career Consultants. The content in
this article was developed from his experience in these businesses.

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"Folksonomies" - a New Viral Marketing Tool

2007-08-03T14:11:00.003-07:00

A new consumer phenomenon is called "tagging" or "folksonomies" (short
for folks and taxonomy). Tagging is powerful because consumers are
creating an organizational structure for online content. Folksonomies
not only enable people to file away content under tags, but, even
better, share it with others by filing it under a global taxonomy that
they created.

Here's how tagging works. Using sites such as del.icio.us - a
bookmark sharing site – and Flickr - a photo sharing site -
consumers are collaborating on categorizing online content under
certain keywords, or tags.

For instance, an individual can post photographs of their iPod on
Flickr and file it under the tag "iPod." These images are now not only
visible under the individual user's iPod tag but also under the
community iPod tag that displays all images consumers are generating
and filing under the keyword. Right now Flickr has more than 3,500
photos that are labeled "iPod."

Tagging is catching on because it is a natural complement to search.
Type the word "blogs" into Google and it can't tell if you are
searching for information about how to launch a blog, how to read
blogs, or just what. Large and small sites alike are already getting on
to the folksonomy train. They are rolling out tag-like structures to
help users more easily locate content that's relevant to them.

Although tags are far from perfect, marketers should, nevertheless,
be using them to keep a finger on the pulse of the American public.
Start subscribing to RSS feeds to monitor how consumers are tagging
information related to your product, service, company or space. These
are living focus groups that are available for free, 24/7. Folksonomy
sites can be also be carefully used to unleash viral marketing
campaigns - with a caveat. Marketers should be transparent in who they
are, why they are posting the link/photos and avoid spamming the
services.

About The Author

Brian McQuirk

Webmaster and owner of http://www.pinp4u.com

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Using Internet Marketing Strategy Can Double Your Sales Overnight

2007-08-03T14:11:00.001-07:00

Do you have an Internet marketing strategy for your online business?
You should. Internet marketing and Internet advertising, when done
properly, can drive traffic to your website and practically double your
sales overnight. In fact, advertising your site may be the only way for
you to compete with larger, more established competitors.

While there are many different forms of Internet marketing strategy
that you can employ, one of the easiest and most reliable forms is
results tracking. When you track the results of your Internet
advertising campaigns, you can quickly learn what works and what
doesn't work. For obvious reasons, this method is much better than a
random hit and miss advertising method, which can turn out to be quite
costly, not to mention ineffective.

Of course, this form of Internet marketing strategy isn't anything
new. Direct marketers have been using results tracking for years, and
it can easily be adapted for the Internet. The key is to come up with a
way to measure the results of Internet advertising accurately. If
you're tracking is not accurate, there is little to no point in doing
it.

To make sure their tracking results are accurate, many direct
marketers use a trick known as split testing. Split testing uses a
specific key or tracking device to associate a sale with the
advertisement that produced the sale.

For example, in a print ad, the key or tracking device that may be
used could be a specific phone number or extension. When a customer
utilizes the number or extension, the marketer knows exactly which ad
drove the customer to seek out the advertised product or service. If
the same ad produced repeated sales, the marketer knows that the
advertising is effective and worth doing again. On the other hand, if
the ad didn't even produce enough sales to pay for the advertising,
then the marketer knows not to try that again.

The same split testing method used by direct marketers can easily
be adapted and incorporated into your Internet marketing strategy,
allowing you to determine exactly how effective or ineffective your
Internet advertising is.

To track the success and failure of Internet advertising, most
Internet marketers typically use some sort of tracking software to
associate the key with sales. A simple way to do this is to develop two
web pages that feature two different ads. You can then track the sales
results of each ad to see which worked best, and if necessary, adjust
your Internet marketing strategy accordingly.

For example, let's say that on one of the pages, you received a
total of 2,000 page views and 20 sales. This means that you have a
success rate of one percent. Not bad. This is the average for both
direct mail advertising and Internet advertising. Now that you have
this information, you have statistics you can rely on. You can test
other pages to see if they perform better or worse. You can also adapt
the original pages to see if your changes have any effect on the sales
outcome. For example, try adjusting headlines, graphics, text, and
anything else you can think of. Then, compare the results of these
changes to the original results.

After you have tested different variations of your Internet
advertising, you can quickly determine exactly what works and what
doesn't. Your Internet market strategy and any future advertising that
you do can then be adjusted accordingly. If you succeed, you may be
able to double your sales without throwing away good money over and
over again on advertising that doesn't

About The Author

Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com.
Cliff Posey has also operated several other successful web businesses
including Love Song Cards and Radio Career Consultants. The content in
this article was developed from his experience in these businesses.

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Fun Promotional Items That Will Make Customers Laugh

2007-08-03T14:10:00.001-07:00

Laughter is the best medicine in many situations. When you are feeling
low, a good laugh will make you feel better. When you are happy, a
funny item will allow you to share your happiness with everyone around
you. As a business owner, why not make this easy for your customers?
Give them funny promotional items to brighten their day and put a smile
on their faces.

Some of the funniest promotional items on the market are little
“logo bugs”. These funny, pom-pom animals and characters
with the googly eyes will brighten up whatever area they are placed in.
Since they are so cute and simple, a smile will certainly be found on
every face reading the witty sayings on the attached mini-banners. So
small and inexpensive, you can have them anywhere as a promotional tool
for you business.

Another popular giveaway item that is fun for all ages is the
yo-yo. Easily imprinted with your company name and logo, yo-yos can be
given out at any function your company might be attending. Even when
you have more sophisticated promotional items for the adults, you can
provide these low cost yo-yos as promotional items for all the kids.
Watch their faces light up as they try to use these toys to do
tricks…or even just because they got a promotional item just for
them.

Frisbees, boomerangs and other various “flyers” can
also be wonderful and fun promotional items for the entire family.
Available in a wide variety of colors and designs, these products can
provide hours of entertainment and laughs. You can even have these
products where pets are the focus, since many customers will enjoy
having something they can use when they play with their pet.

The numerous stress toys available today can also be fun, in their
own way. Usually made up in funny character shapes, these promotional
gifts can be distributed to employees, as well as prospective
customers. Even if they do not get an initial laugh, the fatigue and
stress they do relieve can make it easier for those using them to smile
and laugh later.

As with all promotional items, those that are “fun” and
can make your customers laugh come in a wide range of prices, sizes and
colours. Look around and find just the right fun promotional products
for your business. You will certainly be able to find one or more that
will fit into your promotional needs.

For more information on promotional items, products, corporate gifts or
corporate items check out some of the leading online suppliers today
where you can tap into their wealth of experience to ensure that your
next marketing campaign is well targeted and sets off on the right
footing.

Search through their online catalogues for fun, exciting and original
promotional products for your next marketing campaign or trade show and
request a 1hr quote from YesGifts to find out how easily and
inexpensively you can advertise your business today. Don’t forget
to check out their special offers and great deals on selected items.

About The Author

Tina Rinaudo is one of the leading lights in
the UK promotional products industry. Tina is a key member of YesGifts,
the UK's fastest growing online promotional items resource specialising
in promotional pens, mugs, mouse mats, umbrellas, conference items and
much more. For more information please visit http://www.yesgifts.co.uk.

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5 Keys For Successful MLM Lead Capture Pages

2007-08-03T14:07:00.003-07:00

An mlm lead capture page is a web page that, when the visitor "lands"
on it, she is asked to opt-in to some type of list in order to proceed
further. On some mlm lead capture pages, your only options are to
opt-in or leave.

Internet marketers make list building their top priority. When you
effectivelycollect the email address, along with permission to
follow-up,then you will get other opportunities to make the sale later.

An mlm lead capture page, generally, has some attractive bullets on
it, and does a thorough job of explaining what the reader will be able
to access after she enters her data. The enticing offer on the mlm lead
capture page, should have the visitor salivating to get at what's
behind that "door," is essential.

The mlm lead capture page can be hosted anywhere but it needs to
have at least one thing on it to be effective... a way to capture a
person's email address.

If you set up an incentive-laden mlm lead capture web page (by
incentive I mean a contest or freebie for providing their email
address) that has a short tag line about your product or service
combined with a 2 line form consisting of name and email address you
have a simple yet incredibly powerful marketing tool.

Your only real job becomes promoting your mlm lead capture pages.
One critical toll is an autoresponder system that once set up requires
little or no maintenance on your part.

Now when a person sees your incentive laden lead capture page on a
they can quickly scan your opportunity and provide a minimum of
information (nobody likes filling in forms, especially when they only
have 15 seconds to decide on your offer).

Freebies work well, free downloads, contests, giveaways. People
like free stuff and this gives you a nice way to build up credibility
with your customer.

To take this a step further you can track your campaigns by replacing the URL for your product with an Ad tracking URL.

Make sure you set up a different ad tracking URL for each lead
capture page or email message and you can truly see how well each of
your campaigns are performing in real time.

Once you gather the guests' data you have the ability to create an online business relationship with them.

Once a visitor enters the form on your mlm lead capture page it
should be made clear that you will be including them in an email record
where they may get priceless data and resources. Email lists work
effectively when used accurately because they provide the reader the
repetition of viewing your business name, which can produce a great
brand name for you. You may easily do this by providing your list users
with good resources, helpful data, and even concessions and sales just
for them making for effective mlm lead capture pages.

About The Author

Jon Roussel is a successful internet
marketer in Beverly, MA He helps people succeed with a home based
business that will generate a long term reliable leveraged residual
income. Learn more at http://www.networkmarketing6cs.com

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Quit Being a Salesperson

2007-08-03T14:07:00.001-07:00

Many sales are lost because of "sales." To be successful in this
profession requires listening to the customer. Unfortunately as
salespeople, we often hear so many different things that we feel the
need to provide solutions for all of their problems. When this happens,
sales professionals can overwhelm the customer, causing them to become
confused, and, ultimately, losing any sale.

For the salesperson, it all begins when Marketing comes out with what
they perceive as the greatest new product or service to hit the market.
Marketing will proclaim that their latest creation will solve all of
the problems any customer has or could possible ever have. They
continue to lay it on with an assortment of product characteristics all
matched to whatever issues the customer has.

Meanwhile, attentive salespeople absorb this information and
subconsciously begin to look for ways to apply everything Marketing has
proclaimed. It's only natural for sales professionals to believe the
information and to assume that it applies to everyone. Once they adapt
this mindset, one of the biggest "quiet mistakes" in Sales occurs. It's
not an error made in front of a customer such as misquoting a price or
missing a key date. Rather, it's a "quiet mistake" because it happens
long before a sales call, and, therefore, becomes hard to see how it
could result in a lost sales.

Anytime a salesperson is dealing with a customer, patience must be
exhibited to not only find out what their needs are, but also to
discover which particular need best matches what is being offered.
Unfortunately, salespeople often do not take the time to validate the
needs they hear. Instead, they treat all of the needs as being equal,
remember what Marketing has told them, and begin to think they've come
across the perfect customer for their product/service. This is where
many sales are lost because the salesperson does not narrow their
focus. Therefore, it is critical for sales professionals to think
"sale", not "sales."

Top performing salespeople are confident of their skills and their
ability to close a sale. They focus on helping the customer fulfill
their primary need. Average salespeople, on the other hand, attempt to
satisfy numerous needs and in so doing, end up losing the sales by
overwhelming the customer.

The key to being a successful salesperson is to focus on selling to the
primary need of the customer, not on multiple needs. This will result
in a higher closing percentage and, in the long-run, allow you the
opportunity to continue the relationship by helping the customer solve
the other issues they have identified.

About The Author

Mark Hunter, "The Sales Hunter", is a sales
expert who speaks to thousands each year on how to increase their sales
profitability. For more information or to receive a free weekly sales
tip via email, contact "The Sales Hunter" at http://www.TheSalesHunter.com

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14 Steps to Successful Cold-Calling

2007-08-03T14:06:00.003-07:00

The vast majority of salespeople do not enjoy cold-calling. Yet, at the
same time, it is an activity that most need to do on a regular basis.
The biggest reason sales professionals are not more successful in this
necessary endeavor is the defense that they have other things to do.
However, nothing will overcome this excuse faster than being held
accountable for making a set number of cold calls each day, each week,
or each month.

As much as people would like to believe there is a secret formula for
being successful at cold-calling, the only valid one is being
disciplined enough to do it. When people avoid cold-calling, they are
generally telling themselves that either they don't know enough about
what they're selling or they don't believe the outcome will be
successful. For this simple reason, it is necessary to be confident in
yourself and what you are selling.

The following may be beneficial as you begin to practice this critical discipline.

1. Have a dedicated time each day to prospect.

2. Know the reason for calling before you call: customer benefits, not product features.

3. Leave short voice mail messages.

4. Assume your voice mail messages will never be returned.

5. Always call one level higher in an organization than you believe is necessary.

6. Be confident and competent.

7. Phone calls placed before 8:30 AM are the most likely to be answered by the person you're trying to reach.

8. Respect the gate-keeper by treating them in the same manner you would treat the prospect.

9. Prospecting calls on Monday mornings and Friday afternoons will have the worst results.

10. Prospecting on "semi-holidays" and inclement weather days will get a higher response.

11. Make it your goal to earn the right, privilege, and honor to talk to the person again.

12. Believe in what you're selling and the benefits that the prospect will receive from your products/services.

13. Believe in yourself and your professionalism.

14. Anytime is a good time to make a call; don't wait for the "perfect" time.

By practicing and persevering, both your skills and confidence will
improve. Furthermore, making yourself accountable will help you turn
your excuses into successful sales.

About The Author

Mark Hunter, "The Sales Hunter", is a sales
expert who speaks to thousands each year on how to increase their sales
profitability. For more information or to receive a free weekly sales
tip via email, contact "The Sales Hunter" at http://www.TheSalesHunter.com.

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An Internet Marketer's Gold Mine - Cultivate Good Habits

2007-08-03T14:06:00.001-07:00

Let's face it: even when you stop doing your internet business, the
online world will still go on. So it is really up to you to be able to
stay afloat for as long as your possibly can and build something
meaningful out of your internet marketing business.

If you plan to be a good internet marketer, then you must be able to
have these on your checklist aside from harnessing your tools, making
plans and building your list. The character of a highly competent
internet marketer is what helps him not to rest on his laurels and
continue to take on higher levels in the ladder of success.

Availability to Answer Questions

Do not just rely on your autoresponders to talk back to your
subscribers. You must be able to meet the needs of your prospects. And
most prospects have specific concerns that your autoresponder may not
be sufficient or upgraded enough to answer.

If you are genuinely after providing services and products to your
prospects, you must be available for their questions. You must have a
number or email address from which they can contact you, and you must
also have the time to respond to queries that will definitely coming
your way.

Personality with a Personal Touch to All Correspondences

You must stand out among the sea of internet marketers. And the only
way to do that is to let yourself shine though and render your
marketing strategies with a personal touch. A sales letter does not
have to sound like a love letter, but it must not sound like it came
from a mechanical robot either.

Communicate positively that behind the followups is another human being
who is prepared to meet their needs. Trust me, you will need this all
of the time as you go about your business.

Openness to Change

You cannot expect that what worked for you a decade ago will continue
to work today. Do not unreasonably hold on to tradition and be open to
change. However, you must be able to balance the changes you will be
introducing. You must also be open to feedbacks and suggestions from
other people in your field.

Hardworking

While having an internet marketing business is relatively easier than
other 9-5 jobs, it is still no reason for you to be lazy. Being
hardworking is one of the marks of a true and well-meaning internet
marketer. You will not have to labor like a horse, but you must also be
willing to work hard to achieve your goals.

Persistence in Testing Things

Consistent testing is one of the best ways for you to update your
system. If you are always testing your tools persistently, you will
find that you will always be on top of your game. Testing what works
and what does not work for your system will ensure that you will not
keep inefficient techniques in your website and will help you maximize
your available resources.

About The Author

Joel Chritopher is known worldwide as the
MasterlistBuilder who can help you generate leads and increase you
profits. Find out more at http://www.masterlistbuilder.com

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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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Technorati Tags: web, internet marketing, internet business, online business, articles

List Building's 5 Utmost Winning Strategy for Keeping Your Prospects

2007-08-03T14:05:00.003-07:00

Maybe at this point, you have already generated page views and more
people are visiting you. But that is not the end of the business. You
still would not be able to sit back, relax and wait for the money to
come at this stage. Most of the successful internet marketers of today
are actually laboring to maintain their prospects by following up on
them.

If you are low on follow up, then you better shape up and try the
following techniques which can transform you form aspiring internet
marketer to the next Cody Moya.

Have an Ezine or Webzine

Ezine's success is due to the fact that they have established
themselves as experts in a field by means of sustaining viewers with
updated articles that contains valuable information and insights.

The ezine is material directly mailed to the prospects, while the
webzine consists of links that are emailed to the prospects. When a
prospect clicks on the link in a webzine, it leads to your website.

An Ezine and Webzine make you unforgettable to the prospects. If you
are constantly sending them useful material, you will be able to
establish a reputation for that.

Update or Maintain an Announcement List

If you find maintaining an Ezine or Webzine too taxing for you, then
the next best thing would be to update or keep an announcement list. If
you have important events or updates with regard to your business, you
can use your announcement list to get your prospects directly involved
with what you do.

If you are able to update and maintain your announcement list
frequently, you will be able to whet your prospects' appetites and you
will render them with an expectation that you will always come up with
something good and new. The challenge that partners this privilege is
for you to sustain that expectation and keep everything in top
condition.

Make it short and sweet with Weekly Tips

Perhaps you hate making announcements, and you do not have the patience
nor time to be able to create an Ezine or Webzine. You still have an
option to follow up by means of sweet and short messages, kind of like
an equivalent of an offline mini-note that says hi regularly.

Weekly tips are quite useful. They take up little time to set up, and
you will be assured that 99.9% of your subscribers will read it because
it will take less than a minute to do so.

Broadcast Via Podcast

Podcast is truly a common thing these days. If you podcast, you get to
follow up so much more people, and you actually give them the ability
to keep themselves updated on you even while they are on the go. A
podcast is simply something that can be stored as mp3 form, an audio
that they can listen to over and over again.

Blog it

The blogosphere is one of the best markets to go to. You will find
all kinds of consumers in the different blogs that come in various
shapes and sizes. As you form your blog, you make yourself more
accessible, you have something that readers will continually visit your
site for, and they will be abreast with all the updates you will be
making in your business.

A blog is very useful. While most people use it for personal reasons,
you can harness the blog to create influence and improve your status as
an internet marketer.

About The Author