Website Hosting - How to Select a Good Company

Trying to select a hosting package is much like purchasing a new car—there are many different types and ways to go, but in the end it really boils down to how you are going to get where you want to be and the features you’ll need to get there. You certainly would not buy a Honda Civic to make an off-road journey across the Mohave Desert. Nor would it make sense to buy a Hummer to just drive around town.

So in considering the type of hosting package and company to host your website, you should first assess where you want your website to go and what you’ll need to get there.

But first, let’s understand what web hosting is exactly, and the many different features that need to be considered.

The Internet is a vast network of interconnected computer servers which house or host various pages of information, called websites. Hosting a website means to store and maintain a computer folder of various web pages. Hosting companies offer this service by providing computer hardware and software services. These services vary as much as cars do.

Some very important hosting features that should be a must for your hosting package, much like the importance of having a car with a motor and wheels, are the following:

* Security – Protection from Internet hackers.
* Space – Ability to grow my site without size constraints.
* Speed – How fast my website will load onto visitors computers.
* Up Time – Dependability of the hosting servers from crashing.
* Back Up – Protection from loss of data from my website.
* Support – 24 hours support to handle problems.
* Administrative Tools – For making changes to your site.
* Email – The number and size of email accounts.
* Hosting Company – History and track record for support.
* Search Engine Submissions – Submitting to the major search engines.

Now, let’s consider where you want your website to go and what you’ll need to get there. Some questions to ask:

* Do I want my customers to be able to look up information on my website? If so, you’ll need a database driven website with a hosting company that supports it.
* Do I want movement on my website? If so, you’ll need a web design company that can program flash for your site, as well as the ability to host the flash program.
* What type and how much email traffic will I anticipate? This helps to determine the size and amount of storage you’ll need for your hosted website.
* How many web pages will I need? This also helps to determine the size of space needed for your hosting package.
* Will I want to make ongoing custom changes to my website? If so, you’ll need a hosting company that supports ongoing custom design changes.
* Will my website have a lot of images and movement? If so, you’ll need additional space for larger web files for these functions.
* Do I want Internet Traffic to my Website? In order to receive traffic to your website, your hosting company needs to offer this service, or you’ll need to hire a third party for this service.
* Will I need Internet marketing help and consultation? In this fast-changing Internet world, it is important to have professional help and consultation.

The Better Business Bureau offers this advice:

“Choosing a Web Hosting Service for your Business Web Site. Is your business web site down again? Does it seem to have more downtime than uptime? You may want to consider changing your web hosting service. One of the most important decisions you will make for your business web site is selecting which web hosting service will display your web pages to the Internet. Choosing the right Internet Service Provider (ISP) to host your business's web site may feel like finding the right day-care center for your kids these days: Are they reliable? Will they be there next month? Do they know what they are doing? What services do they provide?"

Basically, it is important to find the right hosting company that will partner with you for all your hosting, design and consultation needs. The cheapest hosting is typically not the best route to go. It’s cheap because it is a bare bones package, with little, if any support. That is a sure way to online business failure.

About The Author

Brad Stone is CEO of Heritage Web Solutions, a USA Based Company, specializing in Designing and Hosting Affordable Websites for Small and Medium Size Businesses. With a staff of over 160 employees, Heritage Web Solutions has grown to a multi-million-dollar company in just 4 years, achieving a Top 1% National Ranking as reported by WebHosting.Info. For more information, call 866-754-1474, or visit www.heritagewebdesign.com.

View their website at: http://www.heritagewebdesign.com

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Technorati Tags: Web, Website, Internet Article, Internet Business, internet marketing, Multi Level Marketing, Software,

Has Google Page Rank killed off SEO?

Has Google Page Rank killed of traditional SEO? Search engine optimization has traditionally been the classical way of making your website attractive to search engine spiders, and without good SEO, there was a time when your site had no chance of being highly listed in Google indices, or the index databases of any search engine for that matter.

However, I keep reading on forums and discussion boards that Page Rank is now more important, or at least the number of links back to your website from others. I personally believe this to be only partially true. That is my opinion after results I have received from my own websites, and tests I have carried out.

What Is Page Rank

First, a short résumé on what page rank is. Google has a formula based upon links to and from other web pages, both internally between page sin your own website, and externally, between your web pages and those of other websites. The more links back from other web pages to a page on your own website, the higher page you get. The more links away from pages on your website to other web pages, the lower page rank that page gets. It is therefore a balancing act.

The reason for this is that Google decided that the more web pages linking to yours, then the more relevant your page must be to the search term (keyword) concerned. Your page must be important for other pages to be linked to it. This is fine as far as that definition goes, but once webmasters understood this, they began to link with each other until, we have a situation today whereby these links are automatically created by means of software, and the content of the linked pages is irrelevant.

However, until Google tackles this problem, right now the Google formula applies irrespective of the relevance of each linking web page. More detailed information is available on the internet, including the links I provide at the end of this article if you need more information on what Page Rank really is.

Is SEO Important?

Some web pages can get listed on Google and other search engines with very little content, and only a large number of links. I have seen examples, and many forum postings on this, but whenever I investigate these sites they appear to be listed only for fairly obscure keywords that are not popularly used.

My opinion is that on-site SEO is very important, but when sites are equally optimized, then the links from other sites become relevant. There is probably a part of the search engine algorithm that includes an element of back-link density in the primary calculation, but I do not believe that onsite SEO is less important than link density.

My reasons for this belief are the results that I can get with my websites/pages with maximum onsite search engine optimization as far as I know how to do it, in relation to those web pages that I have not optimized, but added lots of links to. The optimized pages always do better that the sites with only back-links.

Page Rank Refers to Pages not Websites

Keep in mind that it is only web PAGES that Page Rank and ‘link density’ applies to, and not the whole website. Hence, if you are linked to a page on a website, the home page of which has a PR of 8, this figure ‘8’ is irrelevant to your share of the PR of the page you are linked to. Most pages have a PR of ZERO, and that is the benefit you get. Zero!

Therefore, when linking to other websites, check out the Page Rank of the page on which your link appears. That is the ranking of you receive a share. Not the home page of the site. Some webmasters will try to con you and state that “because you are linking to high PR website, the link you provide should be on your Home Page”. That is because a Home Page is normally ranked higher because it is the page that most people optimize as much as they can. It is normally the Home Page that is first listed in Google and Yahoo, and is listed the highest.

This is proof to me that SEO is not dead, and that Page Rank and links to and from other web pages is a ploy used by many who have poor content on their website. I know that good search engine optimization wins every time and that links can make the difference between sites with similar SEO and relevance to the search term used by the search engine user.

So, has Google Page Rank killed off SEO: absolutely not, and good search engine optimization on your web pages will provide you with a higher listing that if you relied purely on links. My reason for this belief is my own experience in getting rapid high listings in the major search engines when my website is correctly designed and optimized.

About The Author

Peter Nisbet is an article ghostwriter who finds it easy to get his websites listed by the major search engines. Find out how he does it on http://www.improved-search-engine-rank.com where he provides simple instructions.
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Web Design Projects Good Designs

Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.

About The Author

Neil Parnham
DIY Conservatories http://www.diyconservatories-and-windows.co.uk/

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Customisation Of Your Personal Or Company Website

Nowadays, in this trendy world, people get very uptight when they do not look entirely presentable. This would also be the case in web designing.

Every individual would definitely want their website to look good, if not, to the best they can. Here are a few things we could look out for when wanting to create a professional looking webpage.

Color Schemes and Themes.

When designing, always choose matching colors. An example of a matching color would be to have a dark background, with visible words and designs. With the dark theme, try not to mix too many bright colors into the design. What we should NEVER do, is to mix two very different colors, such as purple and yellow. Now, of course, it would depend on the purpose of the website, but those two colors are too striking for one who wants it to look more professional.

Themes must always suit the company or rather, the organization / etc. If the website was made to cater for a food company, it would be wise to stick to that particular category, rather than to revert to a different theme, such as machinery.

Fonts should be used in regard to the formality of the website. A simple sans-serif font would suffice in most cases. Exceptional cases such as design and art groups might want to use fanciful designs and fonts. Of course, that’s only if you know what you’re doing.

Finally, we must always try to think of our visitors, see the way they see. The resolutions and file sizes of the pictures must not be too large in terms of size. This is to allow maximum compatibility and cater our visitor’s needs.

So, planning is something we should always do, before attempting something.

About The Author

Neil Parnham
DIY Conservatories http://www.diyconservatories-and-windows.co.uk/

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Creating Your Easy Website, What Is Hyper Text Markup Language

Creating your easy website, what is hyper text markup language

Creating a website is not so much a feat, if we compare it to the education of other technical skills. Most people tend to give up and pack their bags as soon as they hear the word “programming” and “technical”. They think it`s too much of a hassle to actually learn a whole computer “language”. HTML, the most basic computer language in building websites, is actually pretty simple to understand, as long as we have the interest in learning new things.

What is HTML?

HTML is the acronym for Hyper Text Markup Language. For learning purposes, just think of it as a language that the computer understands. For example, as humans, we were taught different languages; i.e. HTML as a language, is mostly and specifically used to create a website. The web browser, such as Microsoft Internet Explorer or Mozilla Firefox, will then decipher and interpret the code or rather, language(HTML), and display it in a way we can understand it, just like in a basic webpage.

Coding.

Coding the HTML language might be a bit tough for some people, so we can actually purchase programmes, such as Macromedia Dreamweaver, or even Microsoft Frontpage. These programmes are solely created to help individuals in designing professional webpages/websites.

Furthermore, one could also gain access to online web-builders, website builders that are inbuilt and can be directly controlled from the net. There are many different and specific builders online.

Books and magazines contain guides that can help in offering tutorials and ways to put up our own websites. Even online tutorials are credible, as in the modern world, information technology is the best and most cost efficient way in retaining knowledge, especially in this particular field.

So, you could start and build one right away. If you enjoy coding, it might even become a favourable past-time.

http://www.diyconservatories-and-windows.co.uk/

About The Author

Neil Parnham
DIY Conservatories http://www.diyconservatories-and-windows.co.uk/

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How To Design A Web Page That Pays

It is relatively easy to design a web page. It is much more difficult to design a web page that works, and more importantly a web page that pays off for either you or the web visitor. But if you want to create web sites or have a home based business that you can promote online, building a web page that pays is an absolute necessity.

So, how do you design a web page that pays? First off, you need to determine who will be getting the pay-off. It could be you or the web visitor, or better yet, it could be both of you. For example, an informational web page will be valuable to a reader looking for information and valuable to you if you have affiliates, links to products, or other sites you want to promote.

When building a web page or looking for a home based business, affiliate programs are worth considering because they add value to the site for the reader and can provide enough revenue for you to keep the site going. The best affiliates offer products that are in some way related to your site. In other words, if you have an informational web site relating to pet health, it wouldn't be a good idea to have affiliate links for tax software. You will be much better served with affiliates that sell pet vitamins, pet toys, or other pet related products.

If you want to create web sites or design a web page so that you can make money from affiliate programs, it is a good idea to research affiliates and the topic before you proceed. Making sure that affiliate programs exist in conjunction with the information you want to provide or the home based business you want to promote will prove to be very valuable later on as you try to get the site off the ground.

You will also want to make sure that you will be able to provide credible information to the site's visitors. For example, you will have a hard time building a web page devoted to coaching soccer if you know little about the subject. And without credibility, you stand little chance of getting site visitors to stop by once, let alone, again and again.

Credibility will also prove to be important when you look for affiliates. Often times, your site will need to be reviewed before you are allowed to participate in the affiliate program. If you design a web page that is not up to par, you will have little chance of being approved.

In short, take your time and do your homework. That is the only way to create web sites that truly pay off for you and your visitors.

About The Author

Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.

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How to Optimize Your Website for Local Search

Nowadays, businesses and entrepreneurs, both big and small, know the fact that advertising at traditional media is not practical anymore. Because ad spending is considered a major operating cost in all businesses, it should be targeted in initiatives that would specifically and effectively reach the target consumers. Proper and well-visited venues and media forms should also take most of the ad efforts. Thus, because online media has been fast becoming a popular and well-utilized media, consumers are more exposed to it and so businesses swoon to follow where consumers or prospective customers are.

So you know that it is now considered a necessity to put up a Website for your business. Suppose your company has established an online page where clients could find out more about your products and services. Logically, the quest does not stop there. You have to aim for your Web site to be exposed to prospective clients or for it to tap the intended and target online users. Operating a Web site, you would soon know that the initiative is not an easy one. But to help you carry out that goal, it would help if you would optimize your Web site for local search.

On top of that concern, you should also specifically aim to target local searches. You know that the Internet is a hub that contains millions of companies' Web pages. So how could you top those searches and make sure consumers check out and easily find your site? The Answer lies in search engines. You should optimize your Web site so that it would easily and strategically be listed in search results. Targeting local listing would also be necessary if you aim to tap consumers who are within your vicinity and who would more probably be convinced and called to action to conduct business with your company. Here are several measures that you could take as you act to bolster optimization of your Web site for local search.

* Adopt a marketing program specifically for the local search engine. To do this, you have to initially determine the scope and range of penetration of ads in the market and of course the possible competition to your Web site.

* Revise several pages or rewrite contents so that the articles would be keyword rich. When the content is rich in strategic and search keywords, for sure, search engine ranking would be better and more effective. Doing so would also help maximize the placement of your Web page in numerous search engine queries.

* Do a Piggyback search engine optimization so that traffic would be redirected to your site. Article marketing would also be helpful in creating Web sites with quality back links.

* Make Web site directory submissions by sending such to as mush as 300 search engine worldwide and affiliated regional directories.

* Market and advertise your Web site through traditional and online classifieds. The Craigslist is an example of an effective online classified that would be a great help to your Web site.

Overall, make your Web site user-friendly, interesting and informative. Creating a good impression to online users would help your Web site, and your business as well, achieve well patronage and regular heavy online traffic.

About The Author

Smart Link Solutions provides expert local search services. To view their local directory, go to http://profiles.smartlinksolutions.com.

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Technorati Tags: Web, Internet Article, Internet Business, internet marketing, Multi Level Marketing, Software,

Four Critical Web Design Rules

When creating a new website or redesigning an existing site, there are four critical rules which the designer should follow to make the site effective and functional - and successful.

1. Easy to Read

When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don't read every word of a page - in fact, they only scan pages to find what they want.

Break up Your Content

Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea - this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.

Color and Fonts

To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.

Things to avoid with content color:

Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.

Avoid using an image behind your text.

Avoid using bright text colors on bright backgrounds.

Fonts Matter

One simple statement covers the font issue:

Simple fonts are the best; the more fancy the font, the harder it is to read.

Since many browsers only have the standard font set, use standard fonts. In reality, there is no ""standard"", but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.

Standard Compliant Browser for Development

When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft has a free installer that will install multiple versions of IE. It works great!

2. Simplify Navigation

The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.

Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.

Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:

The wrong way: ""For search engine optimization techniques, click here.""

The right way: ""Good techniques for search engine optimization are important to use.""

Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they ""read"" links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a ""click here"" until it reaches the linked page.

This is Cross Linking - use it as much as possible when it makes sense to do so when writing your content.

3. Consistent Design

At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That's all there is to say about that.

4. Lower Page Weight is Better

Page weight is the total size of a page on your site in bytes - code, text and images. Your site's page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.

What is Means to be Light

No large images. (unless the site's purpose is to showcase images, art or photos)

Fewer images are better.

Optimize images for the web at no more than 72 dpi

Use as small an image dimension as possible for the given design.

Use a table td bgcolor attribute or a background-color style attribute for solid color backgrounds.

Make gradients horizontal or vertical (not diagonal) so that you can use a small image ""strip"" and repeat it.

How ""Heavy"" Should a Web Page be?

Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.

Try putting pages on your web host server as you build your site so you can test it as you go. For pages online, you can test the page weight to be sure you are on track.

Ways to make pages lighter:

Use linked style sheets

Use DIVs instead of TABLEs where possible

Use simple repeating backgrounds for effect

Summary

Visitors to your website should be able to find what they are looking for within about three clicks. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. You will be on the way to building a readable, effective, functional and hopefully successful website if you follow these rules.

About The Author

Nicholas LaPolla has been a web applications developer for 11 years. He created http://AcmeWebResources.com to help others build or improve, market, and monitize their websites with a focus on web design, website seo / internet marketing, and working to make money online.

Copyright 2007, all rights reserved.

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Technorati Tags: Web, Internet Article, Internet Business, internet marketing, Multi Level Marketing, Software,

Wordpress Themes: Selecting an Effective Theme

If you're blogging on the Wordpress platform, I'll bet my entire life savings that the first thing you ever did was try to install a new Wordpress theme. I'll bet my future earnings that even today you're still occasionally changing themes and wasting a lot of time doing minor modifications that when summed up merely distracts you from blogging itself.

It's actually easy to see why this single aspect of running a blog demands so much attention. With the correct theme, you can accommodate all the nifty little widgets and codes, and may also mean better search engine rankings and tons of fresh traffic every day.

So what are the factors you need to consider to make theme-hunting easier? Here are five important ingredients:

1) Theme Width and Columns

Typically, Wordpress themes come in 2-column or 3-column formats, with widths ranging from 500 pixels to 960 pixels wide. If you're blogging for non-profit purposes, a 2-column theme can look more compact and reader-friendly. Since you have less images of products or links to other sites to display, you can focus exclusively on the content without leading readers away from your site.

On the other hand, if you're blogging for profit, you may want to consider a 3-column Wordpress theme that will be able to accommodate your Google Adsense, Chitika and Text Link Ads codes comfortably without squeezing everything in the content area. 3-column themes allow room for expansion, but in the event that you've filled up all available space with ads, then it's time you removed the non-performers and use only the advertising services that work for that particular blog.

2) Use of Images and Icons

A theme with images and icons can look good, but it rarely increases your web traffic or subscriber base. In fact, most "A-list" bloggers have plain vanilla themes with a simple logo on top. Reducing the amount of images also means faster loading time and less stress on your servers. This vital aspect of server load become apparent only if you have tens of thousands of visitors a day, but it's worth designing for the future.

A image-laden theme also distracts readers from the content itself. This is the reason why blogs like Engadget and Tech Crunch use images intensively in the content areas to add value to a post, but the theme itself is simple and rather minimalist.

Ideally, a theme should allow you to use your own header image for stronger branding purposes, yet replace images and icons with links and text, or just not use them at all unless absolutely necessary.

3) Compatibility with Plugins

Another time-sucking activity is installing plugins that improve the functionality of your site. There's a plugin out there for almost everything you want to do with your blog, but while most of them are free and easily obtainable, it's not always easy to install the plugins and insert the codes into your Wordpress theme.

If your theme is too complicated, it may be a headache to even insert that one line of code you need to make a plugin work. This is often the case with advanced AJAX-based Wordpress themes that have too many files and heavy coding. I've always preferred a simpler themes that stick to the default Wordpress theme as much as possible, so I can cut back on the learning curve and just get on with my life.

Remember that the purpose of your blog is to deliver timely, relevant content to your readers, Any theme that preserves or improves the reader experience is good, any theme that subtracts from the experience is bad.

4) Search Engine Optimization

A lot can be said about search engine optimization, but at the end of the day if you have content worth reading eventually you'll get the rankings you deserve. That doesn't mean that you don't need SEO; all it means is that what you really need to do is to make sure:

(a) Your tags are formatted properly, with the name of the post first followed by the name of the blog - some themes can do this automatically without modification to the code or use of a plugin

(b) All your blog content titles use the H1 tag, with the main keywords used instead of non-descriptive text for better SEO relevance

(b) Your theme has clean source codes, and if possible all formatting is linked to an external CSS file which you can edit independently

5) Plug-And-Play Ease of Use

Can the theme be installed easily on an existing blog without having to move things around? Can the same theme be used and customized easily on your other blogs? These are some additional things you may want to consider when theme-shopping, especially if every minute of downtime on your blog may mean lost revenue.

While it's hard to make comparisons due to the sheer amount of free and paid themes out there, it's still a good idea to have a test blog site. Test any theme you plan on using, and make sure your test blog is also fitted with all the plugins and miscellaneous widgets used on your real blog. The last thing you want is for your readers start seeing weird error messages on your blog.

At the end of the day, a theme is just a theme. Instead of spending your time installing them, it may be wiser to outsource the task and focus more on your readers. Alternatively, you may also want to consider buying "plug-and-play" themes for a reasonable price. Dennis De' Bernardy of ProWordpress.com has probably one of the best themes around, but if you're short on cash there are certainly cheaper alternatives.


Copyright (c) 2007 Gobala Krishnan

About The Author

Gobala Krishnan is a niche marketing and Wordpress blogging expert who has helped thousands of beginners start blogging for fun and profit. With his "Instant Wordpress Themes" package you can get "Plug-in-Profit" niche themes for $1 each. You can browse the current selection at http://www.easywordpress.com/go/instant-am

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Why It’s Important To Have New Content On Your Website?

Have you ever wondered how people get a number one ranking on the search engines? Is it because they are special? Is it because they know the Internet gurus? Is it because they have paid to become number one or is it more likely because they constantly update the content on their website?

Content rules. The search engines employ ‘spiders’ that ‘crawl’ and index the many millions of webpages out there. They are looking for new and ‘fresh’ content. Why? It’s in the best interest of the search engines to always look for new content because their advertisers and people who wish to advertise with that search engine want to know what interests people so they can target that interest.

Advertisers will not pay for content that is stale or not updated because yesterday’s news is the reason for today’s business failure.

As a website builder business owner this can be succinctly summarised:

* New content = new visitors
* New visitors = better chance of sales
* Better chance of sales results from better and new content

This method is not magic. Since it is in the best interest of the search engine’s spiders to always be on the lookout for fresh and new content and if your website is producing fresh and new content (at least once a day) the ‘spiders’ will continue to ‘crawl’ and index your website.

Think of this as a reward. The search engines are rewarding you for posting information that may be useful. The more useful the information becomes, the more you will be linked and your rankings will increase. Because your website and its’ information is useful, more advertisers are attracted to the search engines and they make money from the advertising revenue.

As a website builder owner, you can save literally thousands of dollars by employing the method of keeping your content new and fresh. If you combine this with some of the search engine campaigns you will have incredible success.

About The Author

Mark Gerrard is the Development Manager of the Freestart Website Builder Platform. See our website builder in action at http://www.freestart.com

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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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