Saturday, August 25, 2007

Custom Gift Wrap – Promoting Your Brand.::. http://cyber-anywhere.blogspot.com/


With retail chain stores on every high street, there's never been a
more important time for independent retailers to find ways to promote
their own brand. However, whether you have one store or five hundred
stores your brand is central to everything you do to promote your
business.



A growing trend among retailers is to offer a gift wrapping
service. This is true both in the physical world and also with
retailing on the internet. It is possible to buy a huge range of stock
gift wrap papers. But, this has its disadvantages. Not only is it
almost impossible to match your company's corporate colours, but with
changing trends, a paper chosen today could be out of stock tomorrow.



A better solution for gift wrapping is to have your own gift wrap
paper custom printed. A simple idea would be to have your logo repeated
to make an overall pattern using your corporate colours. This will work
well with a particularly good design. A much better idea would be to
commission some bespoke illustrations that either reflect your store's
product range or possibly a seasonal theme. The company logo can be
included, but with more subtlety. This way you can maintain your
corporate brand whilst offering the recipient of the gift something
much more appealing.



Remember to give some thought to whether you are going to include
ribbons and bows when choosing your design theme and colours. Gift wrap
ribbons and bows will add the finishing touch to any gift. Do think
about how the fully gift wrapped present is to be packaged for posting
if you are planning to gift wrap mail order items. You would most
likely include the gift wrap materials along with the product for
wrapping by the gift giver, unless you are sending the gift directly to
the recipient.




Custom Gift Wrap Design and Print



There are printers who specialise in wrapping paper printing. The
same is true of designers. Initially you will need to talk to someone
who understands the different processes involved and being armed with
sufficient information at the beginning will help.




1. Do you require rolls or sheets?


2. What is your preferred paper weight? eg. 60g., 70g., 80g., 90g.


3. Paper quality? Kraft, Varnished, Metallic.


4. Paper size? Length and width of rolls or sheets.


5. Paper finish? Matt or Varnished.


6. Quantity of sheets or rolls?


7. Colours in design? Standard 1-4 colours, Pantones.


8. Type of printing? Flexo, Gravure, Litho.


9. Any special effects? Metal foil, spot varnish.



The quantity and paper finish required will very quickly dictate
what is possible and what is not for your budget. The budget will be
dependent on the value of the gift, assuming you won't be charging for
a branded gift wrap service. There are three types of printing used to
print wrapping paper. These are Flexography, Gravure and Litho
printing.



Printing wrapping paper rolls using Flexography. For simple designs
in 1 or 2 colours the minimum quantity is approximately 6 to 12 rolls
per design. Roll widths are typically from 30cm to 100cm and have a
roll length of 250m. Rolls can be cut and supplied as gift wrap sheets.



Printing wrapping paper rolls using Gravure printing. Minimum
quantities are often referred to by weights from 100kg for a single
colour and up to 1000kg minimum for 4 colour printing per design. Roll
widths are from 30cm to 100cm and in roll lengths of 250m.



A weight of 100Kg is equivalent to approximately 15 to 25 rolls,
depending on the paper weight and roll width. These 250m counter rolls
can also be cut and supplied as gift wrap sheets or converted into
consumer rolls. Consumer roll lengths are specified by the customer and
typically vary from 1m to 5m in length.



Printing wrapping paper using Litho printing. Gift wrapping paper
is relatively thin, 60-90g, and not many printers like to put such thin
paper through their litho printing presses. Some will print on thicker
paper. This isn't normally recommended as it makes wrapping gifts more
difficult. A 90g matt white paper provides an ideal base for printing
gift wrap designs and is thick enough for litho printing if you can
find a supplier that will do it. The most popular sheet size is 500m x
700mm or very close, depending on the printing press and country of
supply. Typical minimum quantity is 1000 sheets per design.



There are definite advantages to printing litho. With low print
runs possible and high quality multi-colour printing, the starting
price for being able to print multiple designs is kept low. With some
creativity a wonderful selection of designs is possible while including
a central branded look.








About The Author

Richard Leeds is the founder of
PrintJuggler, and provides a personal service for customers with custom
printing and gift wrap packaging requirements. For more details visit http://www.printjuggler.com

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Points To Consider.::. http://cyber-anywhere.blogspot.com/


Internet Marketing




When you think about Marketing, what do you think of first? Which
aspects of Marketing are important, which are essential, and which ones
can you take or leave? You be the judge.



Millions of individuals are taking full advantage of the Internet these
days. And they should considering how many great ways there are to earn
extra cash. Some even make the decision to earn a living completely
from home. Far too many folks are sick and tired of dealing with major
companies and random lay-offs. You simply never know when it might be
your turn to go. Therefore they begin making money online. Now, there
are several ways one can go about this. Some people choose to start
their very own Internet business, which can likely be ran from their
home. While others dabble in adsense and make cash off of daily web
traffic. Believe it or not, there is a great deal of money to be made
this way.



It's crucial to consider what you need to avoid if your goal is making
money online. Along with all the wonderful options at your fingertips,
there are scams galore. I can't tell you how many scammers I've spotted
online selling their hoopla. They pitch a great game about making money
online. Virtually all of them will tell you how much can be made on the
web if you do this and this, and then they proceed to pitch a product
they're selling. Most likely it's a DVD or some sort of bogus software.
This is where you have to stop and think for a moment. If they can
really make so much cash doing what they're encouraging you to do, then
why are they spending their time and effort pitching something to you?
Wouldn't they be off making money online themselves? Instead they've
chosen to sell a gimmicky product, which basically just amounts to some
information. Obviously they weren't doing to well.



Once you begin to move beyond basic background information, you begin
to realize that there's more to Marketing than you may have first
thought.



When striving to earn cash via the web, avoid product pitches that
guarantee riches. You can attain the crucial information you need for
starting an online business, building websites and earning adsense
revenue, or selling products via auctions, just by scouring the web.
It's all free. Begin by contemplating how you want to start making
money online and what aspect of web-business you'd excel at. The more
time and effort you put into your online money-making, the more
turn-over you'll surely see.



As your knowledge about Marketing continues to grow, you will begin to
see how Marketing fits into the overall scheme of things. Knowing how
something relates to the rest of the world is important too.








About The Author

Warwick Motley is the webmaster of :-


http://ultimateprofits.googlepages.com

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Wednesday, August 22, 2007

Delivering The Ultimate Outcome.::. http://cyber-anywhere.blogspot.com/


Lately I've been thinking a lot about client results.




My conclusion is that producing consistent results for our clients is
really the only way we can justify our existence as Independent
Professionals. Everything else is missing the point.




Results are our biggest point of leverage.



When we produce results for clients, we automatically have tools
that will make our marketing more effective -- Word-of-mouth, case
studies, testimonials, articles about client projects, etc.




The best marketing in the world cannot overcome the handicap of producing inconsistent, ineffective results.



A question I ask my clients is: "If budget were not an issue, what
service or program would you offer to your clients so that you could
consistently produce the best possible results?"



What they invariably say is, "I would provide a more comprehensive,
more expensive program than I'm offering now." Then I ask, "What are
you selling now?" Their answer is that they are offering what they
think the client can afford, not what they really need.




And why is this the case?



One, is that we are unwilling to take responsibility for producing
results for a client. And two, we're afraid the client will say no to
the larger and riskier (to our mind) proposal.



We're giving clients what they want, not what they need. And this
is tantamount to giving a patient a bandage instead of an operation
(when an operation is clearly what is called for.)



So we continue to offer one or two day training that does little
more than get people excited for a few days. We offer coaching programs
that are three months, or even less, when we know long-term sustainable
change takes six months or more. We provide consulting advice but don't
hold our clients accountable for implementing it.



If you want to stop struggling with marketing, one thing to change
immediately is to take a firm stand for producing consistent results
for your clients.




But how do you do that? Here are a few things I've discovered:



1. Ask what your clients really need. They don't need a process.
They need a result. Ask yourself, "What is the Ultimate Outcome that my
clients will be happy with?" And then find a way to package your
services to deliver that Ultimate Outcome.



Example: "We will sell your business for you and get a better price
than if you went through a traditional broker." Phil Hamilton went from
offering business valuations at $10,000 to providing a complete package
including selling the business, and now makes $150,000 per deal.



2. Have a big concept. We tend to think too small. We're focused on
getting the next project, working with our clients and doing the best
we can. What's the Big Concept that you offer? What will stimulate the
imagination of your clients?



I went from offering marketing coaching sessions to the Marketing
Action Groups and promised to "Hold Your Feet to the Fire." I now have
a waiting list and doubled my business in 18 months.



3. Coach, don't just consult or train. Breakthroughs come from
helping clients reach their goals. Doing it for them or telling them
how to do it is insufficient. Your projects or programs need to hold
your clients accountable for getting the job done while you empower
them to find the answers for themselves.



Example: John Callos and Kevin Kelsey went from selling consulting
services to delivering comprehensive, results-oriented programs for
bank executives that include consulting, coaching and training. In the
process they doubled their business.



4. Do joint ventures. You can only do so much by yourself. Who can
you bring in to do a piece of the work? Could you gain access to
companies through an associate who has the client relationships you
need but not the expertise you possess?



Example: This was the key for Phil Hamilton. He had the contacts
but needed more resources. By bringing together a group of top
professionals they could offer more, get better results and increase
their income dramatically.



5. Think long-term. Short programs are merely bandages. Your
clients will ultimately lose their investment if they, in the name of
cost savings, only commit to short programs. Develop long-term programs
and guarantee results (if the client does their fair share of the
work).



Example: In the six-month Marketing Action Groups we guarantee
participants will be happy with the results they produce or they may
ask for a full refund. But they need to attend all the sessions and do
their homework.




Time to focus on results above all else.



Make the foundation of your marketing the results you produce for
your clients. Create services and programs designed to deliver those
results and don't compromise. Give clients what they need, not what
they want.








About The Author

Robert Middleton, the owner of Action Plan
Marketing, has been helping Independent Professionals be better
marketers since 1984. On his web site http://www.ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.



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Sunday, August 19, 2007

Press Releases: Misconceptions to Avoid and Guidelines to Follow!.::. http://cyber-anywhere.blogspot.com/


Writing a press release use to scare the willies out of me but not any
more. Once I finally learned exactly what a press release was and who I
should aim my correspondence to, things got a whole lot easier very
quickly, and they will for you too.



Let's examine what a Press Release really is and some of the
misconceptions that I had before being educated the right way. Press
Release, as defined by wikipedia.com is: "A news release or press
statement written or recorded communication directed at members of the
news media for the purpose of announcing something claimed as having
news value". This definition is extremely accurate and tells you what a
Press Release is.



The critical component in writing an effective Press Release is to
understand that you are not writing an advertisement for a general
audience or a word story to a publication. And this is where one of the
misconceptions comes into play. Many professionals and small business
owners get this part wrong and it obviously causes major frustration
when they their Press Release does not render the interests they were
counting on.



Writing a Press Release requires that you gear your written text to
the news media; after all, they are the specific group that you are
trying to reach so they are who you must write your Press Release to.
The objective of writing your Press Release should be to WOW a
reporter. Write intriguing and captivating text about your news of
value. If a reporter is wowed, surprised or captivated by your press
release, then you are much more apt to get the attention you are
expecting.




I am including a general guideline below that will help you create and disperse a successful press release to the media.



1. It is imperative that you draft a well written and formatted
press release. Format can be the first hint to a reporter that the
information you are sending is not relative to their audience. You can
overcome this possibility if you take the time to properly format your
press release according to acceptable standards. So, what should you
include in your press release?



- Include your Time Line - The first thing you want to be seen on your
press release should be the time you wish it released. Let the media
know if you want the news to be released immediately if that's the
case. (For Immediate Release!) Tell the media that you want your news
released at a predetermined time. (Release the first week of January!)
If you want your news released with a seasonal deadline, state so>
(Release before Christmas!)



- Don't forget your Contact Information - Next, you need to include
your complete contact so as not to make it difficult for the media to
follow-up with you. Often times, with a well written press release,
reporters may wish to interview you for a story they are going to
release about your business. That's when taking the time to write a
proper and well written press release really pays off in dividends.



- Headlines, Headlines Headlines - Then consider the significant
importance of your headline! As in all types of advertising
copywriting, the headline is the most important component of the entire
press release. If you don't grab the attention of the reader in the
first few seconds (yes, that's all the time you have), then the primary
purpose and objective of writing your press release will be lost. Take
the time to write out 6-10 headlines: I subconsciously think about this
element while I am doing my research as it makes it easier for me to
come up with viable possibilities. Write them down as they come to you,
then once you have completed the writing of the press release, come
back to them and see which one knocks your socks off. Show your list to
family and friends and determine which ones they think say the most.
These few extra steps could make the difference between a great press
release and a totally ineffective press release.



-Include a dateline when you are beginning the body of your text.
Tell the reader the date you are sending your release to them and the
city and state of origin. (June 27, 2007 - City Here, Montana - start
the text of the first paragraph here.)



-Always double space the body of the press release. It's much
neater in a appearance and is not so congested that the reporter cannot
even read it.



-Use Quotes and Give Credit - It perfectly satisfactory to use
quotes from learned experts in the field you are writing the press
release about. It will help you establish credibility for your news
release.



- Include a Call To Action - I recommend that you always include a
Call To Action. What do you want the end result of your press release
to accomplish? Do you want someone to call a phone number for more
information; do you want someone to visit your retail location for a
new sale or is it that you want everyone to visit your new website and
find out just how great the information you have to share really is.
So, Include a Call To Action.



-The Closing comes last - In North America, traditionally the
symbol "-30-" is inserted after the body and before the media contact
information to indicate that the release is ending. A more modern
substitute is to use the pound sign (###).



-Include the Media Contact Information - include name, phone
number, land address, email address and any other pertinent information
for each PR person you send your press release to.



2. Target Your Market - It will do you no good to send your news
release to a reporter specializing in Sports when your news release
deals with Internet Marketing. Always target the reporters you want to
receive your press release. I also recommend that you actually do some
research and find out the names of the reporters most focused on your
business area. Always address your press release to the reporters you
have located from your research. Always target the recipients of your
press release to best suit your business needs. You may even want to
write dedicated releases to each reporter so as to better explain
yourself since each reporter will have different values which they use
to determine whether or not your press release warrants their
attention. Remember, anything you write to anyone that is personalized
will stand a better chance of success.



3. Relationship building will pay you hugh benefits in the long
run. Now that you have gone to all the trouble to locate the reporters
that specialize in your niche, then work on establishing a solid
working relationship with them. You may be surprised at just how much
good this will do you in time. Reporters are constantly looking for new
story lines: it you have a good consistent relationship with your niche
reporters they will look upon you as an expert in that niche. And who
better then an expert ,YOU, to do niche specific interviews with. So,
build a solid relationship with the reporters you locate. It will also
give you a heads up any time in the future you want to send out a new
press release.



4. Do not send releases to reporters that sound like a blatant
advertisement. Press releases are used to release something that is
truly newsworthy. You will not get to first base if you send out an
advertisement. Keep the context of your release factual and deliver
your message without flair and fanfare. Eliminate heavy descriptive
terminology such as describing your product or service as amazing, or
stupendous or the like. Keep you text down to basic factual
terminology. But do tell a good story too. Reporters like to read a
good story and good stories are written with interesting language will
sell the reporter on publishing your press release.



In summary, wikipedia.com says this very well: News releases have
been a large source of criticism against various types of journalists,
who sometimes rely on them heavily. Many articles in the business
press, particularly, are little more than recycled press releases. Some
people criticize writers for creating articles in this way, contending
that it constitutes free advertising for the company on whose behalf
the news release was issued, especially if it is not contrasted with
criticism of that company or product in the same article. On the other
hand, few dispute that news releases remain a valuable way for media to
be made aware of new products and services, and recent and upcoming
events of interest.








About The Author

Jimmy Oakley



Learn my secret weapon to getting 1,645 quality, 1 way links to my
brand new websites in less than a 2-4 weeks with very little effort!
Increase your Google ranking by easily using this new software program
that is being secretly used by top ranked websites in Google, Yahoo,
and MSN! I think you'll be surprised when you visit the website and
watch the demo video and read all of the user comments... Visit http://www.jimmyoakley.com/DirectorySubmitter.html

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Saturday, August 18, 2007

Internet Marketing In Asia .::. http://cyber-anywhere.blogspot.com/


For most people, internet marketing is a money making industry. In
reality, internet marketing is about developing oneself on a regular
basis. If you are involved in internet marketing, you will have to pay
attention to some of the intermediate strategies that are being used -
especially if you are a beginner.



I'd like to just share a few intermediate to advanced strategies
you can use in order to enhance your internet marketing efforts,
whether you are selling internet marketing itself or not. Hopefully,
you can leverage internet marketing to enhance your income in the
shortest span of time.




Strategy #1 - Maximizing Your Productivity



Many internet marketers go solo on this. I would say that in order
for you to create the most amount of leverage, you will have to master
your productivity. It's important for you to find outsourced talent.
Places such as elance.com may prove to become too expensive, so it's
more viable to look to two particular sources that I find much cheaper
and just as reliable. First, you should seek out specific talent
forums. If you need a programmer, go to programmer forums. If you need
an affiliate manager, go to affiliate forums. If you need a designer,
then design forums are probably a better bet. The second is to look for
a local university and seek out those within the talent space you need
to hire. Bright, young individuals might actually have something to
prove and do a really good job!



Don't just outsource! Manage your talent, help them to grow and
train them up to become better. Point them to the right resources and
you'll realize that they will be more willing to assist you in doing
even bigger projects online.




Strategy #2 - Automated traffic mechanisms



If you have not got a series of automated traffic, you will
probably find that it is difficult to generate traffic. Each of my
sites is typically optimized on the search engines. If you want to
learn more about Search Engine Optimization, there are plenty of
courses that are available online, not to mention some really good SEO
forums.



On the forums at InternetMarketingSingapore.com/101traffic.html,
there are some 103 ideas on generating traffic. You just need to go in
there and identify the 5 best ways for you to do this, then keep at it
for a while.




Strategy #3 - Focus on a the 4-hour Work Week!



If you haven't already, you should pick up a copy of Timothy
Ferriss' "4-Hour work week". He mentions two things that struck me
right from the start. For instance, what are the 20% of the things that
create for you 80% of the results? And what are 20% of the things that
you do that create 80% of your problems? If you focus on answering
these, you should be more effective in understanding your productivity
cycle and move closer toward overall business improvement!








About The Author

Stuart Tan is the national bestselling
author of "Secrets of Internet Millionaires" and the co-author of
bestselling "Master Your Mind Design Your Destiny". He is the owner of
InternetMarketingSingapore.com and runs a popular forum there. Anyone
inspiring to be an internet marketing expert should go there and learn
from the regular and friendly discussions there.




http://www.InternetMarketingSingapore.com
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Article Marketing Domination Review.::. http://cyber-anywhere.blogspot.com/


My favorite free Internet marketing strategy is article marketing. I've
been using this technique since 1995 online and offline with great
success. Many e-books (including mine) cover this topic but Article
Marketing Domination goes one step further to maximize your article
marketing efforts.



Article Marketing Domination by Joshua Spaulding is unique in that
it focuses on advanced strategies for article marketers with some
experience. Joshua is the CEO of Spaulding Marketing, Inc. an internet
marketing firm that provides top-notch marketing services to small
business owners.



The chapters of this 29 page, single spaced e-book include:




Introduction


About The Author


What You Must Know


Effective Article Creation


Effective Article Distribution


Studying EzineArticles.com


Marketing Your Article Marketing


Latent Semantic Indexing


Conclusion


89 E-Zines Where You Can Publish Your Articles


Valuable Resources


Closing Thoughts




Joshua opens the e-book by focusing on the changes in article marketing
over the past few years. He offers his perspective as an article
directory owner an as an article marketer.



Joshua covers keyword selection that will help article marketers
stress less about keyword use and density. He also focuses on title
creation and how to create an effective resource box.



An after submission strategy created by Joshua helps article
marketers get the most out of their submissions. This strategy is truly
unique and worth the price of this e-book.



Joshua closes his e-book with a list of e-zines that accept article
submissions on the topics of health, home business, travel and home and
family. He then suggests some valuable resources and closes with
inspiring quotes.



Included as a bonus to your purchase of Article Marketing
Domination is the software "Article Submitter" and an e-book "Write
Like A Maniac".



Joshua and I have different opinions on only two points: the
importance of proper grammar and spelling in articles and the
recommended length. On all other points we agree and Joshua even taught
this long-time article marketer a thing or two!



I found Article Marketing Domination to be an excellent resource
for article marketers who are looking for an edge over their
competition.



(c) 2007, Davis Virtual Assistance. Reprint rights are granted to
all venues so long as the by-line is included and all links are made
live.








About The Author

Sign-up free for new reviews by Bonnie Jo Davis at http://www.small-business-reviews.com and purchase Article Marketing Domination at http://www.articlesthatsell.com/domination.htm

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Wednesday, August 15, 2007

Getting Started in Ebay Marketing:: cyber-anywhere.blogspot.com


If you have ever read an article on eBay, you'll have discovered the
type of income people earn - it isn't strange to find out about people
earning thousands of dollars per month on eBay.




Next time you are surfing the eBay site, check out how many
PowerSellers there are: you'll find quite a few. Now think about the
fact every single one of one of them must be making at least $1,000 per
month, as that's eBay's requirement for becoming a PowerSeller. Silver
PowerSellers make at least $3,000 monthly, while Gold PowerSellers make
more than $10,000, and the Platinum level is $25,000. The top level is
Titanium PowerSeller, and to measure up you must make at least $150,000
in sales each month!



It's hard to believe that Ebay has been around for ten years. eBay
started in September 1995, by a man named Pierre Omidyar, who was
residing in San Jose, California. He envisioned his site - formerly
known as 'AuctionWeb' - to be an internet mart, and composed the first
code for it in one weekend. It was one of the first sites of its type
on the planet. The name 'eBay' follows from the domain Omidyar applied
to his internet site His company's name was Echo Bay, and the 'eBay
AuctionWeb' was formerly just one part of Echo Bay's website at
ebay.com. The first product ever traded on the site was Omidyar's
defective laser pointer, which sold for $14 .



The web site rapidly became hugely popular, as vendors arrived to
auction off all sorts of strange things and buyers actually purchased
them. Relying on faith appeared to work out outstandingly well, and
implied that the web site could just about be left alone to run itself.
The internet site had been configured from the beginning to take in a
small fee on every sale, and it was this revenue that Omidyar applied
to finance AuctionWeb's expansion. The fees speedily totaled up to more
than his salary at the time, so he resolved to quit his job and devote
attention to the site full-time. It was at this point in time, in 1996,
that he added the feedback capability, to let buyers and sellers rate
one another and make purchasing and trading safer.



In 1997, Omidyar modified AuctionWeb's - and his company's - name
to 'eBay', which is what people had been using to refer to the site for
awhile. He started to spend a great deal of money on promotion, and had
the eBay logo created. A milestone was reached in this year - the
one-millionth item was sold (it was a miniature version of Big Bird
from Sesame Street).



Then, in 1998 - the peak of the dot com company boom - eBay became
big business, and the investment in Internet businesses at the time
allowed it to bring in senior managers and business strategists, who
took in public on the stock market.




It began to encourage people to trade more than only collectibles,
and rapidly morphed into a huge site on which you could trade anything,
big or little. Different from the other websites, though, eBay endured
the final stage of the bonanza, and is still going strong nowadays.



1999 saw eBay go worldwide, unveiling sites in the UK, Australia
and Germany. eBay purchased half.com, an Amazon-like internet retailer,
in the year 2000 - the same year it inaugurated Buy it Now - and bought
PayPal, an internet payment service, in 2002.



Pierre Omidyar has now cleared an estimated $3 billion from eBay,
and still serves as Chairman of the Board.There are now literally
millions of items bought and sold every day on eBay, all over the
world. For every $100 spent online worldwide, it is estimated that $14
is spent on eBay - that's a lot of laser pointers.



The fact that these PowerSellers are around gives you some idea of
the money possibilities on Ebay. Most of the power sellers never
intended to even launch a commercial enterprise on eBay - they merely
began trading a couple of items, and then continued. There are quite a
lot of people whose full-time job is merchandising items on eBay, and
some of them have been working at it for years now. Can you believe
that? Once they've purchased the merchandise, everything else is
basically pure profit for these people - they don't need to spend money
on any business premises, employees, or anything else. There are
multi-million dollar commercial enterprises earning less in genuine net
income than eBay PowerSellers do.



Even if you do not want to resign from your line of work and really
try for it, you can use all the same eBay to make a substantial
supplemental income. You can package customer purchases during the week
and bring them to the local post office for shipping each Saturday.
There are few other things you could be doing with your free time that
have anywhere close to that kind of money-making potential.



What's more, eBay could care less about who you are, where you
reside, or if you are good-looking. Some PowerSellers are very old, or
very young. Some live out in very rural areas where selling on eBay is
one of the few options to agriculture or being very impoverished. eBay
levels the playing field and removes the roadblocks to earning that the
real world constantly erects. There's no job interview and no traveling
back and forth involved - if you can post items on the site, you can
make it happen!



Put it this way: if you know where to acquire something fairly
inexpensively that you could sell, then you can sell it on eBay - and
because you can always get discount rates for mass purchases at
wholesale, that's not hard. Purchase a job lot of something in-demand
inexpensively, sell it on eBay, and you are earning cash already, with
no set-up expenses.



If you wish to try it out before you commit to really purchasing
anything, then you can just sell unwanted objects that you've got
sitting around in the home. Explore that closet full of items that you
never use, and you'll in all likelihood find you've got a couple of
hundred bucks' worth of stuff lying around in there!



This is the beauty of eBay: there is always someone who wants what
you're selling, whatever it might be, and because they have come
searching you out, you don't even need to do anything to get them to
buy it.




Please visit http://www.homebizhelper.com








About The Author

Dottye Blake is an Educational Consultant and an Internet Marketer.


Please visit http://www.homebizhelper.com




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Saturday, August 11, 2007

:Getting Started in Ebay Marketing: cyber-anywhere.blogspot.com


If you have ever read an article on eBay, you'll have discovered the
type of income people earn - it isn't strange to find out about people
earning thousands of dollars per month on eBay.




Next time you are surfing the eBay site, check out how many
PowerSellers there are: you'll find quite a few. Now think about the
fact every single one of one of them must be making at least $1,000 per
month, as that's eBay's requirement for becoming a PowerSeller. Silver
PowerSellers make at least $3,000 monthly, while Gold PowerSellers make
more than $10,000, and the Platinum level is $25,000. The top level is
Titanium PowerSeller, and to measure up you must make at least $150,000
in sales each month!



It's hard to believe that Ebay has been around for ten years. eBay
started in September 1995, by a man named Pierre Omidyar, who was
residing in San Jose, California. He envisioned his site - formerly
known as 'AuctionWeb' - to be an internet mart, and composed the first
code for it in one weekend. It was one of the first sites of its type
on the planet. The name 'eBay' follows from the domain Omidyar applied
to his internet site His company's name was Echo Bay, and the 'eBay
AuctionWeb' was formerly just one part of Echo Bay's website at
ebay.com. The first product ever traded on the site was Omidyar's
defective laser pointer, which sold for $14 .



The web site rapidly became hugely popular, as vendors arrived to
auction off all sorts of strange things and buyers actually purchased
them. Relying on faith appeared to work out outstandingly well, and
implied that the web site could just about be left alone to run itself.
The internet site had been configured from the beginning to take in a
small fee on every sale, and it was this revenue that Omidyar applied
to finance AuctionWeb's expansion. The fees speedily totaled up to more
than his salary at the time, so he resolved to quit his job and devote
attention to the site full-time. It was at this point in time, in 1996,
that he added the feedback capability, to let buyers and sellers rate
one another and make purchasing and trading safer.



In 1997, Omidyar modified AuctionWeb's - and his company's - name
to 'eBay', which is what people had been using to refer to the site for
awhile. He started to spend a great deal of money on promotion, and had
the eBay logo created. A milestone was reached in this year - the
one-millionth item was sold (it was a miniature version of Big Bird
from Sesame Street).



Then, in 1998 - the peak of the dot com company boom - eBay became
big business, and the investment in Internet businesses at the time
allowed it to bring in senior managers and business strategists, who
took in public on the stock market.




It began to encourage people to trade more than only collectibles,
and rapidly morphed into a huge site on which you could trade anything,
big or little. Different from the other websites, though, eBay endured
the final stage of the bonanza, and is still going strong nowadays.



1999 saw eBay go worldwide, unveiling sites in the UK, Australia
and Germany. eBay purchased half.com, an Amazon-like internet retailer,
in the year 2000 - the same year it inaugurated Buy it Now - and bought
PayPal, an internet payment service, in 2002.



Pierre Omidyar has now cleared an estimated $3 billion from eBay,
and still serves as Chairman of the Board.There are now literally
millions of items bought and sold every day on eBay, all over the
world. For every $100 spent online worldwide, it is estimated that $14
is spent on eBay - that's a lot of laser pointers.



The fact that these PowerSellers are around gives you some idea of
the money possibilities on Ebay. Most of the power sellers never
intended to even launch a commercial enterprise on eBay - they merely
began trading a couple of items, and then continued. There are quite a
lot of people whose full-time job is merchandising items on eBay, and
some of them have been working at it for years now. Can you believe
that? Once they've purchased the merchandise, everything else is
basically pure profit for these people - they don't need to spend money
on any business premises, employees, or anything else. There are
multi-million dollar commercial enterprises earning less in genuine net
income than eBay PowerSellers do.



Even if you do not want to resign from your line of work and really
try for it, you can use all the same eBay to make a substantial
supplemental income. You can package customer purchases during the week
and bring them to the local post office for shipping each Saturday.
There are few other things you could be doing with your free time that
have anywhere close to that kind of money-making potential.



What's more, eBay could care less about who you are, where you
reside, or if you are good-looking. Some PowerSellers are very old, or
very young. Some live out in very rural areas where selling on eBay is
one of the few options to agriculture or being very impoverished. eBay
levels the playing field and removes the roadblocks to earning that the
real world constantly erects. There's no job interview and no traveling
back and forth involved - if you can post items on the site, you can
make it happen!



Put it this way: if you know where to acquire something fairly
inexpensively that you could sell, then you can sell it on eBay - and
because you can always get discount rates for mass purchases at
wholesale, that's not hard. Purchase a job lot of something in-demand
inexpensively, sell it on eBay, and you are earning cash already, with
no set-up expenses.



If you wish to try it out before you commit to really purchasing
anything, then you can just sell unwanted objects that you've got
sitting around in the home. Explore that closet full of items that you
never use, and you'll in all likelihood find you've got a couple of
hundred bucks' worth of stuff lying around in there!



This is the beauty of eBay: there is always someone who wants what
you're selling, whatever it might be, and because they have come
searching you out, you don't even need to do anything to get them to
buy it.




Please visit http://www.homebizhelper.com








About The Author

Dottye Blake is an Educational Consultant and an Internet Marketer.


Please visit http://www.homebizhelper.com


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Tuesday, August 7, 2007

Owner's Representative for Large Building Projects


Owner's Representative for Large Building Projects




Large building projects are incredibly expensive, complex, and very
risky. Owners are required to make big decisions for these large
projects related to complex issues, that are beyond their scope of
experience and expertise which are not typically in the project owners
plan for the building.



Typically, they may involve schedule changes, which would require
decisions on financial budgets. They would need to collect in-depth
data that would require interpreting for their construction teams and
designers of the building. This type of scenario would require answers.




This is where the owner's representative would be required. A project
planning and delivery "owner's representative" expert, who knows how to
navigate and negotiate successfully in the complex process of a
building projects. The result would be risk reduction and unnecessary
expenses for the project.



An owner's representative can help prepare and ultimately lead a
collaboration between the owner, builder, and architect for the
project's successful completion. Some companies have been through the
ropes on large projects and don't need an owner's representative, but
in the larger picture, it is good idea to have an owner's
representative on-site.



An owner's representative guides the owner through the decision-making
process of the project. They are on the owners side and would advise
them on information that comes in from the project. A great owner's
representative will work well with all parties involved and deliver the
project on time and under budget!



By not having an owner's representative handle your project and let
the architect and builder do it could be risky. They are professionals
and good at what they do individually (design and construction), but
may not be great at the overall view of the projects direction.








About The Author

James Murray is a successful writer and
online gambling expert providing valuable tips and advice for those
interested in gambling and online gambling strategies. His numerous
articles found on the Internet ,provide useful and factual gambling
information and insight. Some of his websites are http://www.casinospokerrooms.com , http://www.bingosbingos.com , http://www.top-sportsbook.ca.


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Custom Gift Wrap – Promoting Your Brand


With retail chain stores on every high street, there's never been a
more important time for independent retailers to find ways to promote
their own brand. However, whether you have one store or five hundred
stores your brand is central to everything you do to promote your
business.



A growing trend among retailers is to offer a gift wrapping
service. This is true both in the physical world and also with
retailing on the internet. It is possible to buy a huge range of stock
gift wrap papers. But, this has its disadvantages. Not only is it
almost impossible to match your company's corporate colours, but with
changing trends, a paper chosen today could be out of stock tomorrow.



A better solution for gift wrapping is to have your own gift wrap
paper custom printed. A simple idea would be to have your logo repeated
to make an overall pattern using your corporate colours. This will work
well with a particularly good design. A much better idea would be to
commission some bespoke illustrations that either reflect your store's
product range or possibly a seasonal theme. The company logo can be
included, but with more subtlety. This way you can maintain your
corporate brand whilst offering the recipient of the gift something
much more appealing.



Remember to give some thought to whether you are going to include
ribbons and bows when choosing your design theme and colours. Gift wrap
ribbons and bows will add the finishing touch to any gift. Do think
about how the fully gift wrapped present is to be packaged for posting
if you are planning to gift wrap mail order items. You would most
likely include the gift wrap materials along with the product for
wrapping by the gift giver, unless you are sending the gift directly to
the recipient.




Custom Gift Wrap Design and Print



There are printers who specialise in wrapping paper printing. The
same is true of designers. Initially you will need to talk to someone
who understands the different processes involved and being armed with
sufficient information at the beginning will help.




1. Do you require rolls or sheets?


2. What is your preferred paper weight? eg. 60g., 70g., 80g., 90g.


3. Paper quality? Kraft, Varnished, Metallic.


4. Paper size? Length and width of rolls or sheets.


5. Paper finish? Matt or Varnished.


6. Quantity of sheets or rolls?


7. Colours in design? Standard 1-4 colours, Pantones.


8. Type of printing? Flexo, Gravure, Litho.


9. Any special effects? Metal foil, spot varnish.



The quantity and paper finish required will very quickly dictate
what is possible and what is not for your budget. The budget will be
dependent on the value of the gift, assuming you won't be charging for
a branded gift wrap service. There are three types of printing used to
print wrapping paper. These are Flexography, Gravure and Litho
printing.



Printing wrapping paper rolls using Flexography. For simple designs
in 1 or 2 colours the minimum quantity is approximately 6 to 12 rolls
per design. Roll widths are typically from 30cm to 100cm and have a
roll length of 250m. Rolls can be cut and supplied as gift wrap sheets.



Printing wrapping paper rolls using Gravure printing. Minimum
quantities are often referred to by weights from 100kg for a single
colour and up to 1000kg minimum for 4 colour printing per design. Roll
widths are from 30cm to 100cm and in roll lengths of 250m.



A weight of 100Kg is equivalent to approximately 15 to 25 rolls,
depending on the paper weight and roll width. These 250m counter rolls
can also be cut and supplied as gift wrap sheets or converted into
consumer rolls. Consumer roll lengths are specified by the customer and
typically vary from 1m to 5m in length.



Printing wrapping paper using Litho printing. Gift wrapping paper
is relatively thin, 60-90g, and not many printers like to put such thin
paper through their litho printing presses. Some will print on thicker
paper. This isn't normally recommended as it makes wrapping gifts more
difficult. A 90g matt white paper provides an ideal base for printing
gift wrap designs and is thick enough for litho printing if you can
find a supplier that will do it. The most popular sheet size is 500m x
700mm or very close, depending on the printing press and country of
supply. Typical minimum quantity is 1000 sheets per design.



There are definite advantages to printing litho. With low print
runs possible and high quality multi-colour printing, the starting
price for being able to print multiple designs is kept low. With some
creativity a wonderful selection of designs is possible while including
a central branded look.








About The Author

Richard Leeds is the founder of
PrintJuggler, and provides a personal service for customers with custom
printing and gift wrap packaging requirements. For more details visit http://www.printjuggler.com




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5 Ways To Increase Your Affiliate Sales


There are certain ways of doing anything. When it comes to affiliate
marketing in particular, you can choose to do it half-heartedly or you
can go all-out and do it right. Work your affiliate programs by
slamming a ton of banners on a page and waiting for the money to roll
in is both a waste of your time and a disservice to the affiliate
program owner you're working for. You may as well not even do it.



Work your affiliate programs like they actually mean something to
you and your business; with all your knowledge and effort, and you're
going to be on the road to collecting a good deal of commissions. Just
like anything, there are ways of doing things that are going to prove
to your web site or blog visitors that you are an expert at what you're
taking about. Use your expertise about the product you're promoting and
speak to them as a friend. After all, PRE-Selling a product is nothing
more than being able to articulate how wonderful something is to
someone else, as one trusted friend to another. It's not a hard thing
to learn, but is a skill you must master that is not being taught as
widely as it needs to be. People want to be able to trust others.
Cynicism runs rampant in the Internet marketing world. There are far
too many scammers out there making us good guys look bad. You primary
job is to be that one voice crying out in the wilderness that changes
that cynicism to trust. It's about being real and not a salesman.
People can smell a salesman a mile away and they stink.




Here are 5 ways to work your affiliate marketing programs as an expert:



1. PRE-Sell - Find your own voice. Don't write like everyone else.
You do not want to come off as just another carbon-copy salesman. You
need to convey to your visitors that you care about them (it helps if
you do). You need to have a passion to truly help other people. That
can be understood in how you write. Sincerity is a trait sorely lacking
in Internet marketing. You need to learn the mandatory skill of writing
to PRE-Sell. Your job is to PRE-Sell the product and it is the job of
the stores' landing pages to close the sale. Tell your visitors of your
experiences and share stories. People appreciate being spoken to as an
old friend sitting around the dining room table with a cup of coffee.
Which lead to....



2. Have Product Experience - Whenever possible, own the product or
work with the service you're promoting. This allows you to speak as
that expert with first-hand experience. Your passion for that fantastic
product will shine through. You want your readers to get as excited as
your are about the product. You're not going to want to promote
something that isn't any good, no matter how high the commissions,
right? Um....right?? This can only come by owner the product yourself.
Plus, you'll wind up with something really cool! ;)



3. Follow Your Niche - If you're web site or blog that has to do
with cellular phones, don't join and promote an affiliate program for
riding lawnmowers. You are not going to get your most wanted response
that way, which is the click. Keep your subject matter and your
affiliate programs in line with one another.



4. Deep Link - Let's use the cell phone scenario and say that
you've got a page or a blog entry about the Apple iPhone and you have
an affiliate association with a large on-line cell phone store. When
you're figuring out which of their affiliate text links, banners or
other creative to use, make sure you are able to deep link to the page
or pages about Apple iPhones. You want to put your potential customer
where they want to be. Don't just link to the cell phone stores home
page. That is like leading them out into the woods and then dumping
them. Don't make them search for that Apple iPhone information, lead
them directly to it via your deep-linking affiliate link. That way will
convert much better for you.



5. Work with The Affiliate Program Owners - They want to sell their
products as much as you do. Even more. Don't be afraid to contact them
and voice your concerns, opinions and needs. Any affiliate program that
is worth promoting will welcome your input. They will want to work with
you. You'll be able to tell who is worth working with and who is not.
Do they have a large selection of creative to use? Do they offer
attractive commission payouts (I tend not to take anything that pays
out 2% of a sale or less) and long-term cookies? Do they allow deep
linking with a bunch of pages to choose from? Is their affiliate
program control center attractive and easy to use? Do they keep you
informed via email about upcoming promotions and ways to help you make
better conversions? If all that is being done, you should be working
with them as best you can. They are obviously putting their best foot
forward for you and their customers. If not, drop them and move on.
They should always be there to help you in any way they can.



There you have it. Those are a few of the ways to work an affiliate
program for all it's worth. If you want the money (a no-brainer), learn
all you can, work hard, work smart and don't give up. Your failure or
success is entirely dependent on you. Here's to your success!








About The Author

Tony Thomas owns http://www.romantic-oregon-coast.com and http://small-biz-blog.net).



He has been very successful with affiliate conversions by learning
the skill of web writing to PRE-Sell. You can, too. Download the free
book, "Make Your Content PRE-Sell" and other great materials from his
own private stash at http://www.affiliate-marketing-service.com/free-ebooks-and-more.htm




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Three Strong Ways To Skyrocket Your Affiliate Profits Quickly


One of the greatest thing about the world of affiliate marketing, is
that it does not require having your own website. That means no dealing
with customers, refunds, product development and maintenance. In fact,
it's one of the easiest ways of starting an online business and earning
great profits. Let's say you are already into an affiliate program,
what would be the most important thing you would want to do? Make your
commission go through the roof, right? How do you go about doing that?



Below I've summed up some powerful tips on how to boost your affiliate
program commissions over a relatively short period of time..



1. You have to find the best program and products to promote.
Naturally, you're goal is to promote a program that will make it
possible for you to achieve the greatest profits in very little time.



When selecting such a program, there are several factors to consider.
Choose the ones that offer a generous commission . Look for products
that fit in with your target audience. Make sure that they have a solid
track record of paying their affiliates easily and on time. If you
cannot seem to increase your profits, stop promoting that program and
keep looking for better ones.



Because there are thousands of affiliate programs online, it gives you
a reason to take your time and be cautious. You may want to select the
best to avoid losing your advertising dollars.



Create free reports or short ebooks to distribute from your site. There
is a great chance that you are competing with other affiliates that are
promoting the same program. If you start writing a short report related
to the product you are promoting, you will be able to stand out among
the other affiliates.



In the reports, you have to provide some valuable information for free.
If possible, add some recommendations about the products. With ebooks,
you get credibility. Customers will see that in you and they will be
enticed to try out what you are offering.



2. This is very important: collect and save email addresses of those
who download your free ebooks. It is a known fact that people do not
make a purchase on the first solicitation. You may want to send out
your message more than six times to make a sale.



This is the simple reason why you should collect the contact
information of those who downloaded your reports and ebooks. You will
be able to make follow-ups on these contacts to remind them to make a
purchase from you.



Get the contact information of a prospect before sending them to the
vendor's website. Remember, you are providing free advertisement for
the product owners. You get paid only when the prospect makes a
purchase. If you send them directly to the vendors, chances are they
would be lost to you forever.



However, when you get their names, you can always send other marketing
messages to them to be able to earn an ongoing commission instead of a
one-time sale only.



Publish an online newsletter or Ezine. It is always best to recommend a
product to someone you have contact with than to sell to a stranger.
This is the purpose behind publishing your own newsletter. This also
allows you to develop a relationship based on trust with your
subscribers.



This strategy is a delicate balance between providing useful
information with a sales pitch. If you continue to write informative
editorials you will be able to build a sense of reciprocity in your
readers that may lead them to support you by buying your products.



3. Ask for higher than normal commission from merchants. If you are
already successful with a particular promotion, you should try and
approach the merchant and negotiate a percentage commission for your
sales.



If you're dealing with a smart merchant, he or she will likely grant
your request rather than lose a valuable asset in you. Keep in mind
that you are a zero-risk investment to your merchant; so do not be shy
about requesting for addition in your commissions. Just try to be
reasonable about it.



Another thing you can do is write strong pay Per Click ads. PPC search
engine is the most effective means of advertising online. As an
affiliate, you can make a small income just by managing PPC campaigns
such as Google AdWords and Overture. Then you should try and monitor
them to see which ads are more effective and which ones to dispose of.



Give these strategies a try and see the difference it can make to your commission checks in the shortest of time.




This article may be reprinted providing it is published in it's
entirety, including the author's bio and link to the URL displayed.







About The Author

John J Farina is a successful affiliate
marketer. He provides expert reviews on which affiliate programs to
join and which ones to avoid like the plague. He shows people how to
actually generate substantial income on-line using very simple, easily
modeled systems. An example of such a system that you can study and
duplicate is at: http://www.johnnysreviewsite.com


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Free Classified Ads: Some of the Finer Points!


Free classified ads are very much the same online vs. offline. The
biggest difference is the amount of space you have to place your ad in.
In an offline publication, you are normally using abbreviations and
have room for an ad with 16 to 24 words. In online advertising,
classified directories normally tend to give the advertiser a great
deal more space, often as much as a couple of short paragraphs, and
that is on the free services. In a paid classified service, the space
allocated can be as much as a full page or more.



Years ago, classified advertising online was a very popular means
of driving free website traffic to your website, but it seemed to die
out in the late nineties. Or at least the fad of free classified ads
seemed to fade away. However, if you do a keyword search on Google for
"Free Classified Ads" you will get results of 1,110,000 websites using
the term Free Classified Ads. And if you do a broad search without the
"---" the results are a staggering 14,600,000. I am guessing that the
only thing that faded away in the late ninties was my interest in using
free classified ads.



There are hundreds of free classified ad software programs out
there should you wish to include a free classified ads section on your
website. Should that be your decision, you may check out eclassifieds
dot net, the-classified-connection dot com or theadnet dot com forward
slash webmaster dot htm.



Considering that there are thousands of websites that run free
classified ad sections, it's easy to see how you could spend all of
your spare time just submitting your ads to these sites. There is only
one such site that holds the Alexa ranking and PR rating that I would
encourage you to submit manually to. The most prolific of all
Classified Directories is one most people have familiarity with.
CraigsList.org has weathered the storms over the years and is now one
of the most visited websites in the world. With an Alexa ranking of 46,
it's no wonder that Ebay has purchased a third of Craigslist.com for
big bucks.



And Craigslist.com has a Google page rank of 8 (PR 8): what that
means is that advertising on craigslist.com will give you a back link
to your website from a high PR level website. Google loves this sort of
link from another site. And there are actually ebooks out there that
will instruct you on just the right ways to utilize craigslist.com to
enhance your free website promotion techniques.



Craigslist is certainly not the only classified ad site you cna
submit your ad to. However, unless you have tons of free time on your
hands every week, I would suggest that you consider locating Classified
Ad Submission Software. With this type of software your ad will
iterally be placed into thousands of Free Classified Ad sites. Do a
keyword search for "Classified Ads Submissions Software" and you will
see ads that claim you can send your ad into over 50,000 classified ad
sites with the simple push of a button.



If you select the right software having the proper features, you
will save yourself an immeasureable amount of time in the management,
organization and submissions of your free classified ads. You will be
able to decide exactly where you want you ads to appear. Controling the
ability to manage, organize and control where your free classified ads
are placed opens up many options for you to tailor your ad campaigns.
The good proframs will also automate the submissions to those sites
that require a login and password to access the free classified ads
section.



You will have to make the decision yourself whether or not you will
use Classified ads Submissions as a part of your Internet Marketing
arsenal. I can tell you this; Free Classified ads are considered a
powerful advertising medium on the Internet. Advertise4rs can reach
more potential customers and you can point your ads to virtually
anywhere you want them to go be it a squeeze page, a larger ad, or your
sales page, as it is just not practical to submit your ads to thousands
of Free Classifeid ad sites.



Good luck in you free classified ads submissions. I trust you will
make the right decision as to whcih software to choose. Remember to do
a keyword search on Google for "Classified Ads Submissions Software"
and seriously take a look at the choices you have.








About The Author

Jimmy Oakley-©-2007- Jimmy is an
Internet Marketer who markets a variety of the best Email and Internet
learning systems offered online. Today you can learn his secret weapon
to getting 1,645 quality, 1 way links to my brand new websites in less
than a 2-4 weeks with very little effort! Increase your Google ranking
by easily using this new software program that is being secretly used
by top ranked websites in Google, Yahoo, and MSN! I think you'll be
surprised when you visit the website and watch the demo video and read
all of the user comments... Visit http://www.jimmyoakley.com/DirectorySubmitter.html




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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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