Cyber World: 08/04/07

Saturday, August 4, 2007

Writing Your Resource Box To Make More People Click

The internet is the information super-highway, this phrase has been
used so many times that it could be nominated for the "Internet
Cliché Award". People that go to the internet are subdivided
into groups, but generally, they are out to search for information.
Whether for gaming, business, fun or anything else, the internet
provides us with information that has proved to be very beneficial.

In recent years many people have learned the secrets of Search Engine
Optimization. More and more sites have seen the positive effects that
articles have had for the traffic of their sites. Some have even
created sites devoted entirely to providing articles. Website visitors
can read the articles and get links to lead to many other sites that
are related to the topics and subjects of those articles.

For example, the sites may feature many articles about a whole lot of
topics. As a website visitor reads the articles they have searched for,
at the end of the article they can find a resource box that links them
to the site that has submitted the article. Of course the article would
be in relation to the site. Lets say if the article is about rotating
tires, the resource box may lead to a link to a site that sells tires
or car parts.

A resource box is what you usually find at the end of an article. It
contains the name of the author, a brief description of the author, a
brief description of the sponsoring site and a link. If a reader likes
what they read, they would have the tendency to find out where the
article came from to read more. The resource box will be their link to
the source of the article and this will entice them to go to the site
and do some more reading or research for the subject or topic they are
interested in.

But like the article itself, the resource box must also be eye-catching
to demand the attention and interest of the reader. While the resource
box encompasses only a small space, providing the right keywords and
content for your resource box will provide more encouragement for the
reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a
good resource box? Mainly its driving traffic to your site. Many sites
would allow articles to be placed in their sites because they can make
use of the articles to fill their pages. They also get affiliation with
other sites that can be beneficial for them as well. For the sponsoring
site, when you get people to click on your resource box, you generate
traffic that can be counted upon as potential customers.

So what would be good content for your resource box? Basically it is
keywords, learning about the popular keywords that people are searching
for. There are many tools you can find on the internet that can help
you in determining what keywords to use. Good Keywords is a free tool
you can get at http://www.softnik.com
to determine how much a particular term is searched for. Then, check if
people are buying in relation to these keywords by checking how much
people are bidding on these keywords. You can check this at http://www.overture.com and http://adwords.google.com

Resource boxes can also make use of all the creativity it can get. You
only get a small space for your resource box so you better make the
most of it. Try to catch the attention of your reader with resource box
content that can make them give a second look. Unlike TV ads, you
don’t have visual aids to drive your point home. But you do have
the power of imagination of a reader. With the right content, you can
make them think and become interested.

Another tip is to use keywords that are related to your site. Do not
mislead your potential website visitors. Build your credibility so that
more people would get enticed to visit your site and browse what you
have to offer. Make the people click your resource box by providing
resource box content that makes a lasting impression. You only get one
chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in
size, but it will provide a huge aid in driving traffic to your site. A
boring resource box will never get the job done. Be fun and creative
but at the same time show that you have a great deal to offer.

About The Author

Tommy Linsley, author.

"Helping the Regular Guy succeed on the net."

Software Solutions = More Profit 4 U. Automate Your e-Biz And

Secure Your Success. Automation=Less Work, More Money

http://www.e-BizSoftware4U.com

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Writing Your Resource Box To Make More People Click

About The Author

The Three Most Common Affiliate Mistakes And How To Avoid Them

By now I'm sure you have realized that affiliate marketing is one of
the most effective and powerful ways is of earning some money online.
Affiliate programs give everybody a chance to make a profit through the
Internet. Since they are easy to join, implement and pay a commission
on a regular basis, more an more people are now willing in this
business.

But like with all businesses, there are countless pitfalls in the
affiliate marketing business as well. Making some of the most common
mistakes will result in decreasing everyday profits for the marketers.
That is why you should avoid them now than be regretful in the later.

First Mistake: Selecting the wrong affiliate program.

Logically, many people want to earn affiliate marketing commission as
fast as possible. By rushing through the selection stage, they tend to
choose a bandwagon product. These are products that the program thinks
is "hot". They choose the product that is in demand without actually
considering if the product appeals to them. In many cases, this is not
a very wise move obviously.

Instead of doing this, try top choose a product in which you are truly
interested in. For your internet venture to succeed, you should take
some time to plan and decide your action plan.

Choose a product that appeals to you. Then do some research about that
product to see if they are in demand. Promoting a product you are more
passionate about is easier than promoting one only for the sake of
cashing in.

Second mistake: Not buying the product or using the service.

When you decide to be an affiliate, your main purpose is to effectively
and convincingly promote a product or service and to find customers.
For you to achieve this purpose, you must be able to relay that certain
product and service to the customers. It may be difficult for you to do
this when you yourself have not tried these things out. Thus, you
probably will fail to promote and recommend them convincingly. You will
also fail to create a desire in your customers to avail any of what you
are offering.

The best thing to do is to try the product or service personally first
before you sign up as an affiliate to see if it is really delivering
what it promises. After you have done this, you are one of the credible
and satisfied customers aware of it's advantages and disadvantages.
People will then feel the sincerity and truthfulness in you and this
will trigger them to try them out for themselves.

Mistake number 3: Joining too many affiliate programs.

Because affiliate programs are very easy to join, you might feel the
temptation to join various affiliate programs to try and maximize the
commissions you will be getting. You also may think that there is
nothing wrong and nothing to lose by being part of many affiliate
programs.

This may be true, it is a great way to have multiple sources of income.
However, joining multiple programs and attempting to promote them all
at the same time will cause you to sabotage yourself. It will prevent
you from concentrating on each one of them properly.

The result? The true potential of your affiliate program is not reached
and the income generated will not be as generous as you initially
thought it would. The best way to achieve excellent result is by
joining only one solid program that pays a 40% commission at least.
Give it your best effort by promoting the product or service
enthusiastically. As soon as you see that it is already making a
reasonable profit, then maybe you can now join another affiliate
program.

The best technique is to do it slowly but surely. There is really no
need to rush into anything, especially with affiliate marketing. With
the way things are going, the future is looking real bright and it
seems affiliate marketing will be around for a long time.

A lot of affiliate marketers makes these mistakes and are paying dearly
for their actions. Do not fall into the same situation they have been
in, try to do whatever possible to avoid making the same mistakes.

Time is the key. Take the time to analyze your marketing strategy and
check if you are on the right track. If done properly, you will be able
to maximize your affiliate marketing program's potential and earn
higher profits.

---------------------------------------

This article may be reprinted providing it is published in it's
entirety, including the author's bio and link to the URL displayed.

About The Author

John J Farina is a successful affiliate
marketer. He provides expert reviews on which affiliate programs to
join and which ones to avoid like the plague. He shows people how to
actually generate substantial income on-line using very simple, easily
modeled systems. An example of such a system that you can study and
duplicate is at: http://www.johnnysreviewsite.com

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Writing Effective Benefits Statements

How to turn features into compelling benefits that matter to customers

One of the most common trap the marketing folks get into when working
on technical products is focusing on the features of a product rather
than the benefits to the end user. Features are great - we all want to
know what is in a product and want to be able to compare it to other
products. But at the same time there are many features that, while the
benefits may be obvious to the Marketer or Product Manager working on
them, may leave potential customers wondering why they matter.

Here's an example. Back when I was the Product Manager for the
Human Interface for the MacOS at Apple, the company would routinely
release new technologies with each operating system release. Since many
of these technologies were very "cool" by technology standards they
would get talked about as feature. A few examples include QuickDraw GX
and QuickTime.

Now for those of us who are more technical geeks, or for those who
followed what Apple was doing we immediately understood what Apple
meant when they said "includes the new QuickDraw GX graphics and
printing architecture and version 2.0 of QuickTime". But for the other
99.999% of the world, stating some benefits would have answered the age
old question of "So why should I care" (and "So why should I upgrade").

When writing effective benefits statements think of the phrase
"Which means that you can". What do I mean by this? To give you an idea
I'll use the 280 Group as an example (this is the part of the article
where we do the shameless self-promotion).

One of the "Features" that we promote is that we provide "Hand
Picked Marketing & Product Management Consultants and Contractors".
On its own you might say "So What?", but here's the benefit statement.

FEATURE:

"Hand Picked Marketing & Product Management Consultants and Contractors…"

Which means that you can…

BENEFIT

"…save the time and hassle of doing the work yourself to find a qualified consultant, check their references, etc."

Here's another example:

FEATURE:

"Seasoned Professional and Experienced Consultants…"

Which means that you can…

BENEFIT

"…rest assured that you will have a committed and
professional resource to see the project all the way through and get
excellent results."

The "Which means that you can" phrase helps bring out the real
value to your customers. They don't care about technology or features
if there isn't an associated benefit to them. This may seem like
Marketing 101, but it is amazing how many people neglect this when
writing their marketing content.

To wrap up, let's go back to the Apple example. Now if I told you
that you should upgrade to the newest version of the MacOS because
you'll get QuickTime 2.0, which means that can watch movies on your
computer that are twice as big and are much higher quality, would you
be a little more prone to want to upgrade?

About The Author

Brian Lawley is the President of the 280
Group, the Product Marketing & Product Management Experts™.
The 280 Group provides consulting, contractors, training and templates
to help companies define, launch and market breakthrough new products.
For more information about the 280 Group's services and toolkits
(Product Roadmap, Product Launch, Beta Program, Developer Program &
others) visit http://www.280group.com.

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Hidden Costs of Offshoring

The media is full of reports of tech companies going offshore for their
software development and support capabilities. While this is a real
phenomenon that is happening, and the dollar cost savings can be
compelling, there are several downsides that don't seem to be brought
up very often. These can have a tremendously detrimental impact on a
company's products and brands, and without careful consideration can
lead to shortsighted decisions that ultimately take down a company.

Here are a few of the considerations:

1.) You may stifle and inhibit your product efforts

Truly great products are created by innovative engineering teams
that work very closely with Product Managers and other groups in a
company. As a Product Management professional I've worked with some
great teams that have delivered some incredible products. Products like
these aren't something you can simply write a spec for, deliver it to
engineers overseas, and get something exceptional back. Sure, for
simple and VERY straightforward coding work you can farm it out. But if
you want to create truly breakthrough products you need a team that has
great ideas AND that works closely with your Product Management folks
to ensure customer needs are being met. The best situation is where you
get a team that looks at the MRD (Market Requirements Document) and
figures out a way to deliver far more than what it calls for in a way
that Product Management could never have thought up.

2.) Your brand and customer relationships may suffer

The cost of losing a customer and ruining your brand as a result of
offshoring can be very high. Consider this example. My wife Sarah (VP
of Sales for the 280 Group) recently had a software problem and
contacted technical support for a well-known brand name product. She
ended up exchanging email five or six times with them. After the second
message it became painfully obvious that the person on the other end
didn't speak English very well, and that they had little chance of even
understanding the problem let alone solving it.

Now if this was an isolated incident it would be one thing, but
this company gave me the exact same lack of service when I had a
different problem. Sure, they saved a lot by having the support handled
by someone in India. But now that they've lost us as customers, the
question is, how much are they going to have to spend to attempt to win
us back?

Smart companies are realizing this - that's why Dell pulled their India
tech support efforts recently. The long-term value of a customer is FAR
higher than any short-term savings they can realize by having someone
less-expensive answering support questions.

3.) Managing offshore development can take a huge toll.

A friend of mine recently returned from a trip India where he is
managing an engineering team and was investigating finding new
facilities. He goes there about once a quarter. During this trip he got
violently ill, and suffered the usual jet lag and loss of personal time
when travelling. Upon returning he informed his boss of the progress,
and was told that he needed to return again in 2 weeks to finalize the
deal on the office space and make sure the team was on track.

The cost of this? Well, I can tell you that if he gets the chance to
work for a different company where he doesn't have to travel he'll be
the first to jump ship.

Incidentally, he mentioned that they are having problems with attrition
of staff in their India office, and that office space is no longer as
cheap and widely available as before. While it had been easy and cheap
to offshore two years ago, it had become more complicated and
time-consuming recently.

4.) Lack of accountability

I'm working with a team that is remote right now for a client.
Every day we have a team meeting conference call and people call in
from multiple sites. Though good in theory, we end up having to repeat
many things that are said because the phone lines are questionable.
Additionally many people skip the meeting, or delay us because they
don't have the project files to look at when we put them up on the
projector. I also suspect that a good part of the team is doing work
(or other things) on their computer while on the phone, since when they
are asked a question it is clear they haven't been listening.

There is something to be said for making your team show up in
person, look you in the eye when you are having a difficult discussion
about schedules and features, and not be able to hide their facial
expressions behind a phone line. True accountability makes for great
product teams.

THE BOTTOM LINE

One has to wonder, when the laws of supply and demand begin to
catch up with the situation, and the hidden costs of offshoring begin
to become more apparent, will companies come to regret their
cost-conscious post-bubble offshoring choices?

About The Author

Tag Lines Tell A Tale of One's Occupations

"What do you do?"

In our society this is the first question we’re asked, after
"What is your name?" The real question is: “How do you answer
this question?”

Do you tell people your title: clerk, programmer, driver, teacher,
sales rep or receptionist — or do you answer more descriptively?

Too many people respond to this question with a bland,
unimaginative job title or standard industry classification (SIC) code.
B-O-R-I-N-G! To set yourself apart from the crowd, cast your profession
in its most ennobling light and focus on the benefits of your work as
they accrue to others!

Consider Ruth Blumert Walker, longtime receptionist for the
Oakland, California law firm of DONAHUE, GALLAGHER, WOODS AND WOOD.
When asked her occupation, Blumert proudly proclaims “I’m
the Director of First Impressions." Indeed she is!

Walker knows that people dread going to a law firm. They're usually
there because of a problem and their visit is costly to boot. Walker
understands the key role she plays in their experience, and her moniker
showcases the power she possesses to make a difference.

Why not replace your official title or occupation with a more
descriptive tag line? An effective "tag line" casts your skills in an
ennobling light, sharing pride in your chosen profession. People
respond affirmatively when you tantalize and enthrall them with an
interesting or compelling tag line. Furthermore, you’re sending a
message you have a strong sense of who you are and what you do and are
thus deemed more employable.

Consider the following:

• The residential realtor who describes herself as "putting
people into their dream home." What a powerful statement she is making.

• The commercial credit specialist who smiles and tells strangers who ask that he is "giving credit where credit is due."

• A commercial airline pilot informs people who ask that she
is “shrinking the globe to reunite families and loved
ones.”

• A midwife proudly proclaims that she is “bringing new life into this world.”

In each case these professionals are sharing some of the magic of
their profession with their listeners. And listeners respond
accordingly. It’s a powerful conversation opener, whether in a
networking event, a job interview or just during casual conversation

Whatever your profession, you can create a "tag" line to showcase the results of your work and cast it in an ennobling light.

Here are some more examples to stimulate your creative juices:

• The Internal Revenue Service agent who tells people who ask that he's a "government fundraiser.”

• The Gardener tells people "I Turn the World Green. . .one garden at a time."

• The Dietitian says "I Teach People How to Behave in Front of Food."

• The Voice Coach who proclaims she "Gives Voice to the Timid."

• The Telephone Customer Service Representative (CSR) who tells people she "has a special calling.”

• The Plantronics headset saleswoman who says she helps people "Use their head… not their hands. "

• The photographer who “Gets paid to shoot people for a living.”

• The executive assistant who calls herself the “Presidential Gatekeeper”

• And even the motivational speaker, Craig Harrison, who tells
people he's "a motivational magician who turns aspirations into
achievements."

It's your turn! Look anew at your occupation or profession and
identify its outcome or the effect its commission has on people. Now
create a descriptive tag line to excite others about what you do, and
what it can do for them!

Use the power of language to create a compelling tag line that
gives you pride and infuses others with excitement too. Tag, you're IT!

About The Author

San Francisco Bay Area-based Professional
speaker Craig Harrison's EXPRESSIONS OF EXCELLENCE!™ provides
sales and service solutions through speaking. For information on
keynotes, training, coaching, curriculum for licensing and more, call
(888) 450-0664, visit http://www.ExpressionsOfExcellence.com or E-mail excellence@craigspeaks.com for inquiries.

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Mobile Search Marketing - Get A Head Start On Your Competitors.

The mobile search market is still in its infancy and many advertisers
are taking a 'wait and see' approach. This lack of competition in the
mobile search space surely presents an opportunity for businesses to
get a head start on their competitors.

While most advertisers are reluctant to commit, it is relatively
straightforward to get positioned well in the natural search listings
of the mobile search engines, and PPC programme click costs are still
comparatively low. So, how do you start to market your business on the
mobile web?

The good news is that a mobile search marketing campaign is relatively
simple to set up. But before you can promote your website to the mobile
search market you need to ensure that it is compatible with mobile
screens, or you need a specifically designed site in a mobile ready
format such as XHTML, WML, or iMode.

The reality is that most sites will be difficult to adapt to small
mobile screens and will not have the simplified functionality that is
required by mobile users, so a dedicated mobile site is preferable.
Fortunately, mobile sites are relatively cheap and quick to build. You
can also register a .mobi domain so that users (and search engines)
will know that your site is fully mobile compatible.

Once you have your site established, accessing the mobile search
market is now quick, easy and cost effective with both Google and Yahoo
offering the ability to place PPC text ads on their mobile web search
engines. There are also other 3rd party mobile ad network providers
such as Admob (www.admob.com) that allow you to place contextual ads on
selected content.

In addition, mobile websites can be optimised for high visibility in
the natural search results of the mobile websites using conventional
SEO tactics. You can even submit a Google Mobile Sitemap. As few
business have mobile ready websites the competition for valuable screen
real estate is surprisingly light and it is relatively easy to get well
positioned on the mobile search engines.

While the majority of people may not yet be ready to book their
holidays on a mobile handset, there is clearly a business for other
travel and tourism related suppliers like hotels, restaurants, bars,
clubs, golf courses, attractions, tour guides and other local services.

Very few businesses have mobile versions of their websites, so there is
an opportunity to get ahead of your competitors through early exposure
for your products and services on the mobile web.

About The Author

Mark Scriven is the M.D of Turismotec Ltd (http://www.turismotec.com),
a UK based search marketing agency that specialises in the travel
sector. Turismotec publish a bi-monthly search marketing newsletter
called etravel.success. Subscribe here - http://www.turismotec.com/news_letter.html.

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Viral Marketing 101 - Not Using It Could Kill Your Business!

Creativity.

This is one virtue a site must possess to lead the race in the ruthless
competition in the Internet based business. Because competition and
rivalry abounds, every method of marketing must be employed and
utilized.

It doesn’t matter if you have a killer product or a
professionally designed website, if people don’t know that you
exist, it doesn’t matter, and you are not going to make it big.
Worst of all, your business could just get killed.

While there are so many methods and schemes used by e-commerce
sites today, there are still some of those that can help you with an
extra boost in the popularity ratings. One of these is the so called
Viral Marketing.

While the term Viral easily depicts a virus, a word very much
dreaded by all computer owners, it is not what it seems. You do not
actually use a computer virus to spread your business; not only is that
illegal, you would probably tick off all of your customers (so much for
return sales). Besides, everyone has had enough of all those pop up ads
and spyware anyways.

Viral Marketing Overview

Viral Marketing, also known otherwise as Viral Advertising, is a
marketing technique used to build public awareness of a product or
company. It employs many forms of media to reach out to the public
without actually promoting the product as would a traditional
advertisement. Viral Advertising is much more elegant and stealthy in
its means. By taking on other forms of communication, your marketing
piece could get a person hooked and be obliged or amused to actually
pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the
content of media they will pass it on to their friends and family. They
sponsor the certain media, such as a cool flash game, funny video,
amusing story and such, which one may pass on to another with the
company brand or logo or the products description or any other content
to help promote the company or its product.

Viral marketing has become a popular means of advertising and
marketing because they are relatively low cost. To avoid being tagged
as spam mail, viral marketing counts on the eagerness of one person to
pass the product along. If a person sees the name of the person they
know as the sender, it most likely will not end up in junk mail and,
even better still, may even get read.

Using Viral Marketing to your advantage

The main and foremost advantage of Viral Marketing is that you get
a lot of publicity and public awareness about your site and your
company. You get to generate a flow of traffic that are potential
customers. With a little ingenuity and imagination, plus some
incentives or prizes, you can reach out to a great number of people and
announce your existence. All of this can be done for free (or darn near
close to it!).

Most every company and website is catching on to the efficacy of
Viral Marketing and Advertising. Not using it could kill your business.
Along with other schemes and methods in promoting your site, like
Search Engine Optimization and such, Viral Marketing could easily push
you ahead in the ratings game.

Viral Marketing is a stealthy way to get people to know about you
and your company. You get them to pass your advertisement along. It is
so inexpensive that not doing it could be downright business suicide.
All it takes is a great idea, a good addicting game, a funny story;
many ideas are still out there. Create a gossip or a buzz, many movies
are promoted by using scandals and gossips to make them more popular.
Remember the movie “The Blair Witch Project”? Compare that
with Blair Witch 2 – this time with traditional advertising as
opposed to word of mouth - it was a failure in comparison.

Now it’s your turn to use viral marketing to work wonders for
you. Act now and reap the benefits Viral Marketing will provide for you
and your sales figures.

About The Author

Mathew Butka is a stay at home dad of 2
boys, small business owner, and entrepreneur. One of Mathew's current
projects is on business funding, non-profit & charity fund raising
can be found at http://www.WhyFundraiser.com

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Viral Marketing 101 - Not Using It Could Kill Your Business!

About The Author

Orchestrating Your Leadership

Recently I had the opportunity to lead an orchestra. It’s an
experience I recommend to all. Admittedly, I had my doubts. With no
formal training I wondered:

* Would I lead correctly?

* Would others respond, and if so, how?

* Would I look foolish?

Follow My Lead

I did look foolish — but somewhat by design. My orchestra was
a conference audience whom I was training to step into their own
leadership. And follow my amusing lead each guest conductor
did…magnificently. (Some joked I was an easy act to follow. My
mission had been accomplished.)

Conductor Gets All Aboard

While a soundtrack played in the background I passed the baton to a
random attendee and took the seat of my surprised successor, who then
took a short stint as leader. Each subsequent conductor’s seat
was filled in turn by the previous conductor at their whim. And to my
satisfaction the audience of aspiring leaders responded to each
conductor. Their styles varied yet the audience caught on to each
leader’s style and direction. They clapped, vamped and even
soloed.

During our debrief, it became clear we learned a great deal about leadership through this symphony ice-breaker:

* There is no one right or wrong style of leading — many styles and approaches abound

* Leadership goals and gains may be dependent upon one’s talent pool

* Your leadership approach may be dependent upon the score, script or soundtrack you’re expected to follow

* Your leadership may be dependent upon the conductor you follow and impression he or she has left

Each guest conductor remarked upon how different the view was from
in front of the audience. Conducting felt differently than they
imagined it when they had been sitting down.

Upon returning to their seats after conducting, conductors also
better appreciated the role, risk and responsibility of each who led
that day.

Leaders: Making Beautiful Music

The most effective conductors, and leaders, are the ones who elicit
the best from each of their musicians: the strings, brass, percussion
and woodwinds. The best leaders get their teams to meld their strengths
together to make beautiful music.

* How well do you conduct the groups you lead?

* Do you connect with the various temperaments of your orchestra:
the quiet ones, the soloists, the steady backbones of your team, etc.?

* Do you appreciate the various talents of your ensemble? How?

Unconscious Trumps Self-Conscious

Each “leader” agreed that they performed best when they
let go of concerns about how they looked while leading. When their
focus shifted to results and bringing out the best in others,
everything else fell into place.

Each leader learned from those before and after them, and recognized
that as the music changed, so too did the role of each leader.

When your time comes to lead, may you conduct your musicians as a
conductor leads the symphony. Be brave and expressive and you’ll
hear the bravos and bravas of your devotees.

Leaders in Training

You say you're a leader in training? Consider the following recommendations to hone your leadership skills:

* Join a Toastmasters club (toastmasters.org). They develop
leadership skills as well as communication skills. Become an officer
within and beyond the club you join. They have hundreds of positions
where you can gain valuable experience as a leader.

* Identify and secure a mentor for yourself, whether within your organization or in your field.

* Become a student of leadership: read books and watch movies about leadership.

* Observe leadership styles of world and local leaders.

* Don't underestimate the value of cultivating your leadership
skills beyond your workplace: in church, through volunteer and service
organizations, or elsewhere in your community.

* Avail yourself for leadership opportunities in your organization:
spearhead a blood or food drive, plan a sports tournament, coordinate
your company's presence in philanthropic endeavors, etc.

About The Author

Craig Harrison’s Expressions Of
Excellence!™ helps professionals express their sales and service
excellence with style. Contact him at (510) 547-0664, via Excellence@craigspeaks.com or through http://www.ExpressionsOfExcellence.com regarding speaking, training, consulting, coaching and curriculum licensing.

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The Best Pulling Ad Ever!

How this little ad increases your inquires.

I still use this style ad to test the response I’ll receive from
ebook or sales letter. I guarantee this ad will pull if you place it in
front of the right prospects.

My best ad reads “Free ebook” followed by “enter
your name and email address” to receive your Free ebook. This ad
has always been my best pulling ad.

In addiction to sending them the Free ebook I also send them to my
website. Once I collect their name and email address I also send them
follow up emails offering my other products to them.

This works like crazy.

Your best customers will be those who are just starting out online.
They are active and seem to be buying everything they come across.

Who are the people who buys the most online?

It is the people who are known as opportunity seekers these are the
easiest to sell your products or service too. So make sure you collect
their names and email addresses. So you can continue to send them your
other offers.

Remember the rule of thumb here. They have to see your advertisement at
least 7 times, before they will respond and buy your product.

Many people fail to follow up with their customers with their other
offers. And this is like leaving your money on the table. And what
happens, their customer will go to another website to spend their
money.

In the online business follow up sells is where the big bucks are
made. Those who don’t follow up with their other offers will soon
be out of business..

Copyright © 2007 & Beyond All Rights Reserved.

This article may be distributed freely on your website and in your
ezines, as long as this entire article, copyright notice, links and the
resource box are unchanged.

About The Author

John Arrington has been in the marketing
business since 1995. John is dedicated to helping others to become
successful with their business.

You may visit his website at:

http://tiptopwebsite.com/johna

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Satisfaction Surveys Mask Customers' Reasons for Defecting

I see it all the time -- companies using the terms "customer
experience" and "customer satisfaction" as if they are synonymous.
They're not. The former is based on emotion that is derived from a
process. The latter is based on an outcome at a particular moment in
time.

Study after study has shown that more than three-quarters of customers
consider themselves as being satisfied with their vendors just before
they defect to others. Shaun Smith and Joe Wheeler suggest in their
book "Managing the Customer Experience" that the number is as high as
80%. Yet marketers continue to use satisfaction ratings when gauging
how well their companies are interacting with their customers.

What baffles me is the lack of recognition for the obvious. Even if
high satisfaction ratings did equate to meaningful and memorable
customers experiences (when viewed from the customers' points of view),
they do little to predict the probability of satisfied customers
initiating positive word-of-mouth.

Look at it this way. If you were to be surveyed after going to an
average restaurant and having a decent dinner, you very well may say
that you were satisfied. But how likely would you be to go home, call a
few friends and suggest to them that they should also go to the average
restaurant and have a decent meal? Not very. However, if you had a
great time and exceptional food, you would be much more likely to tell
others about your experience and suggest that they visit that
restaurant.

The other drawback with satisfaction surveys is that each individual
survey is based on the customer's particular expectations. Let's refer
back to that restaurant. If you had heard great things about it and the
food turned out to be mediocre, your satisfaction rating might be
rather low. However, let's say you heard uninspired things but then
found that your time there was better than you had anticipated. Odds
are that your satisfaction rating might be higher. All this indicates,
however, is that the restaurant jumped higher than the low bar that you
had set for it. That is one of the major flaws with satisfaction
ratings, you just don't know how high (or how low) individuals set
their bars.

This brings us to customer experience and how it effectively differs
from customer satisfaction. The customer experience considers the
customers' emotions that are the direct results of their interactions
with companies. The goal of questions in such surveys include whether
or not the customer believes that the company has the customer's
interest in mind or if the customers feel that they are just a means
for the company to make money. The ironic aspect of this is that,
because companies so readily resort to satisfaction surveys, they do
not realize how their customers actually feel about them. The results
of a recent survey by Bain & Company backs this theory. It
indicates that eighty percent of companies believe they deliver a
superior customer experience, but only eight percent of their customers
agree with that sentiment. Eye-opening, isn't it?

If you are conducting satisfaction surveys, I strongly suggest that you
ask your customers about their experiences instead. Your overall
ratings may not be as high as they were when you were asking about
satisfaction, but the results more accurately reflect where you are and
how far you have to go to reach your goals.

About The Author

Peter George, The Customer Experience Guy,
is the president of TouchPoints, the Rhode Island-based customer
experience management firm. As a consultant, speaker, trainer, and
coach known for his engaging speaking style and his notable approach to
customer experience management. For more information about TouchPoints
and Peter, visit http://www.ThinkTouchPoints.com or call 1-800-959-1614.

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Saturday, August 4, 2007

Writing Your Resource Box To Make More People Click

Writing Your Resource Box To Make More People Click

The Three Most Common Affiliate Mistakes And How To Avoid Them

Writing Effective Benefits Statements

Hidden Costs of Offshoring

Tag Lines Tell A Tale of One's Occupations

Mobile Search Marketing - Get A Head Start On Your Competitors.

Viral Marketing 101 - Not Using It Could Kill Your Business!

Viral Marketing 101 - Not Using It Could Kill Your Business!

Orchestrating Your Leadership

The Best Pulling Ad Ever!

Satisfaction Surveys Mask Customers' Reasons for Defecting

Cyber World

Iklan Sahabat

Puncakiklan Blogs

ABC News: Money

Blog Archive