Christopher Westra is an author of many books and the creator of the
"Holographic Creation" method of manifesting. He enjoys sharing light
and love with thousands every day through his web sites.
He received a Degree in Psychology from Brigham Young
University. He met his wife Casandra in his last Psychology class
and they graduated together and then got married shortly after.
He has studied mental and physical health for over 25 years, and
received his Doctor of Naturopathy Degree from the Clayton School of
Natural Healing.
He holds a Black Belt Degree in the Martial Art of Kyukido.
Christopher lives in Gunnison Utah with his wife and five boys.
He enjoys gardening, mountain running, reading, writing, and connecting
people with ideas through the internet.
Before becoming a full time writer and internet marketer, Christopher
worked with troubled youth, and then as a counselor in a prison.
He recently started the Perpetual Light Fund -
lightisreal.com/lightfund.html - to help budding entrepreneurs and
light workers across the world. The Light Fund gives a $100 award each
month.
Jinger: I've read your ebook, "I Create Millions". It's really an
incredible ebook with lots of solid tips on building your income and
getting rich. Would you tell us how you got the idea for this ebook?
Christopher: As you know, money is a topic people enjoy learning more
about. The articles and items I created about money achieved popularity
and I could actually track this through my website stats also. I desire
to give people what they want, so I decided to write an entire book
about creating wealth. The book contains 87 money mastery methods from
me and from other authors.
Now real wealth entails more than just money, and I desired to
encourage people to go beyond materialism to the durable riches. These
durable riches include spirit, relationships, emotions, family, and
wholeness. People think they want money but they really want peace and
loving harmony. Many of the money mastery methods help people to adopt
this increased perspective on wealth, and understand themselves better.
Of course people need concrete money management steps also, and I
provide these in the book as well. My very favorite money mastery
method is the one about "royalties" and "intellectual property". Owning
something valuable that people pay to use (money, land, houses,
ebooks), while you still retain ownership of the original capital, is
the source of much of the world's wealth.
This type of wealth just keeps flowing back to you without compulsory
means. My background is psychology makes connecting with people about
wealth so much fun, because I know what people really want. I'm just
like everybody else; we all want the same things. I've actually listed
these "wants" on my I Create Reality Site.
Jinger: Please give my readers a few tips on how to get started in business and building a million dollar income.
Christopher: Sure, the two tips I provide for all beginners are 1)
Follow what makes your heart sing and 2) Give true value and increased
life for others.
Following what makes your heart sing means doing what you love, as well
as becoming involved in projects and businesses that match your
talents, abilities, and interests. Don't just copy other people and
their "programs", but rather find your unique way to serve humanity.
My nine year old boy loves making pots and wants to become a potter. I
encourage him every way I can. If you want a successful business, then
build it around your interests. I love writing articles and books about
mind, spirit, and human potential, and I enjoy researching topics and
then presenting them to others.
Some of my boys may become internet marketers and writers, but I hope
only if they truly enjoy writing, computers, and creating web sites.
Secondly, don't focus on the million dollar income, but rather focus on
giving a million dollars worth of value. Think, "How can I give a
million dollars worth of value to others over the next few years using
my talents and interests?" People are only going to give you money if
you give them something of value in return.
The computer simply makes it easier because it's possible to connect
with thousands of people every day! The computer also allows you to set
up automated value delivery systems (such as with my downloadable
books), which you can't do when you make pots one by one.
Whatever your interests, just start! Take those first steps in boldness and confidence.
Jinger: What marketing technique do you find to be the most effective,
and how do you use it? Would you tell us one or two of your best
marketing tips?
Christopher: I've experimented with many marketing techniques and they
all work to some extent. I use viral books and tell a friend forms and
mind puzzles and split testing and lots of strategies.
The marketing technique most effective for my business is simply
building a big list of subscribers to my daily newsletter. Instead of a
customer seeing a sales page and either buying your book or not buying,
you persuade them to subscribe to a valuable newsletter.
In this way, you now can email them directly, with their permission! My
I Create Reality newsletter is actually a short daily one, and this is
too often for some people and they unsubscribe. But on the other hand,
thousands and thousands of others read my short inspirational message
every single day. I want to provide a bit of motivation and spirit in
their inbox to counteract all the negative they receive each day!
One tip on getting more subscribers is to use more than one form. I
collect subscribers from over 30 different pages on multiple sites for
my I Create Reality Newsletter. For my Internet Profits Newsletter, I
have about eight subscription forms now on separate pages.
Another tip is to use a different form on each page so you can measure
the actual numbers and percentages of people who sign up. For example,
my subscription form on my "quantum physics" article page displays a 13
percent sign up rate, whereas the form on the "invisible power" page
gets almost twice the sign ups at 25 percent!
Then you study the pages and ask "Why"? You can learn so much from this.
Jinger: What trends do you see in internet marketing? What do you see in the future of internet marketing?
Christopher: I foresee a huge increase into additional health,
alternative health, and beauty products. Alternative health will
provide great opportunities for those who can anticipate changes and
respond quickly to changes.
I'm a believer in and consumer of alternative health products and plan
to get into this field more myself with some good affiliate programs!
Consumable products allow a good internet marketer to gain continued
income from one good referral. Even my 14 year old boy pointed out to
me the value of consumable products, explaining how people will order
the same item again and again.
Another trend I see is an increasing difference between unskilled
affiliates and skilled affiliates. An unskilled affiliate merely
provides a link to a product. On the other hand, the skilled affiliate
"educates" the consumer about the product (and the benefits), and
"primes" the consumer and THEN provides a contextual link!
In order to succeed as an affiliate, you must "pre-sell" the customer
so that the desire for the product grows. One product I promote (as an
affiliate) enjoyed success from the very first try. I've sold hundreds
and hundreds of this high-priced item over the last two years, and
thought a lot about why this product enjoyed such success.
The reason is that I (unknowingly but sincerely), did a super job at
mentally preparing people to visit the other site. All I did is share
my love for the product, do some education, and give my results.
Jinger: What projects are you currently working on, and where do you plan to take your business from here?
Christopher: One fun project in development is "Make Your Day Light
Cards". These cards will contain beautiful pictures and inspirational
sayings, and can be sent electronically to your friends and family to
"Make Their Day." This project will require me to learn about databases
and dynamically generated web pages, so it's good I like to learn new
skills!
I'm also working on seven chakra meditations with images and sound,
about 60 seconds each, to help in balancing, spinning, and harmonizing
the chakras. Ideas float all over, and I have pages of ideas. Several
of my friends (other internet marketers) have sponsored Perpetual Light
Fund Awards of $100 each, and allowed me to expand that project! I
intend to build up my Light is Real site with articles and resources
until people come to that site first for their light worker studies and
needs. I also involve my older boys in projects, including income
generating projects (that excites them). They create downloadable
items, teach me graphics, and sometimes collect stats. I plan to
further involve them in the business as they are interested.
On a personal note, one project I'm working on is to move my office
upstairs. Right now I'm just in part of a big open room downstairs and
while I love the visits from my boys most of the time, sometimes it's
just too much! So we will convert a study/library into an office with a
little more privacy and I'm so excited.
About the Author
Jinger Jarrett is the author of the book, "Internet Marketing for Free: The GUIDE." Get your free, brandable ebook at http://www.askjingernow.com. Christopher Westra is the author of the ebook, "I Create Millions". http://www.icreatemillions.com Get your free, eight minute money meditation now.
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