- ZDNet Tags:
- Video,
- Entertainment,
- Amazon.com
- Tivo
TiVo on Tuesday said many of its customers can now order
pay-per-view movies and television shows from Amazon.com's download
service directly from their TV, without a personal computer.
TiVo upgraded the "Amazon Unbox on TiVo" service to allow customers
with high-speed Internet connections to select one of about 10,000
movies, shows or other video, using the TiVo remote control.
The programs, priced on average at about $4 for a movie rental and
about $2 for a television show, will be viewable after it downloads to
the TiVo set-top box.
Amazon and TiVo first announced the service in February, and at that time required users to select the video on a PC.
For TiVo, Unbox adds another feature that differentiates its
video-recording technology from generic digital video recorders offered
by cable and satellite providers.
The service comes as media and technology companies seek new ways to court viewers who split their time between viewing traditional media, surfing the Internet and playing video games.
By going directly to the TV, Amazon's TiVo partnership takes
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