Good analysis and research is the main criteria when it comes to
sorting out your keywords. Easier said than done though in the great
majority of cases. Engaging an expert is possibly one of the best moves
you'll make, as they'll run rings around any amount of work you'll do
on your own. The difference between the best keyword analysis software
and the freebees can be colossal. The best tools will unearth some real
eye openers you'll never have thought about.
One elementary yet very common mistake is to gather together a
bunch of keywords and to copy them across an entire website. This will
drastically reduce the effectiveness of pages. If instead you focus and
carryout research upon 2 to 5 words per page the results are likely to
be much better.
It's worth remembering that keyword spellings can obviously vary
from country to country. If we consider some of the most outstanding
differences between English speaking nations such as England, the US
and Australia, a whole new batch of keywords may be worth further
analysis. Not only are spellings possibly different but also entire
words will have their alternatives (eg pavement and sidewalk). Complete
phrases may also be regularly used and understood in one country but
not in another. Particular phrases can even vary greatly on a much more
local level, especially if we consider popular sayings and slang. That
said one of the best policies you can adopt is to check your keywords
regularly. All things web related tend to change fairly quickly. What
works today could be desperately out of line tomorrow. Once you feel
you have a good set of keywords together, you'd be best advised to
carryout some basic search engine tests. Testing will illustrate:
* If keywords are correct for the niche of the page concerned.
* Competitiveness of keywords and the strength of the competition.
* If sites ranked for particular keyword searches are really
competitors or have any relationship to the area in which you compete.
OK, now's the time to hit you with a big one – Latent
Semantic Indexing otherwise referred to as Latent Semantic Analysis.
Gosh where did that one suddenly come from? Well it's possibly too much
to adequately detail in this brief article, but worth mentioning
nevertheless. If you want to get serious about your keywords and SEO in
general, then some additional research around LSI will do you the world
of good. Wikipedia lists LSI as a "technique in natural language
processing, in particular in vectorial semantics, of analysing
relationships between a set of documents and the terms they contain by
producing a set of concepts related to the documents and terms". Well
no one ever said it was simple, but basically from a search engine
performance point of view we are interested in the relationship,
grouping, positioning and variation of terms. Occasionally the right
mix can just be stumbled across but most web designers wouldn't really
be aware they'd got it right or wrong. First understanding and then
using this mix intelligently can set your pages leagues ahead of the
competition.
As pointed out at the start it's perhaps best leaving the whole
business of SEO and keywords to the experts. This is assuming you can
find someone who's competent and has your best interests in mind. If
your budget is only small or you site performs so badly that anything
is an improvement, then the best advice is to keep it simple. Sorting
out your keywords for a site that has previously coped reasonably well
without will make a big difference. Don't expect overnight success. The
top search engines move at their own pace, so it's not uncommon for
site modifications to take several weeks to filter through to an
improvement in search positioning.
This article is free to republish provided the resource information remains intact
About The Author
Zoom Online - Providing total online solutions.
Contact: paul@zoom-online.co.uk
http://www.zoom-online.co.uk/e-marketing/Wise_Words_Analyse_keywords_for_better_website_positioning.htm
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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