Why You Must Absolutely Have A Website?

by: Mark Gerrard

In today’s culture, a website represents your business card – even if you don’t have a business! Your child may have a website, your neighbour may have a website and even your local place of worship has a website.

A website allows you to communicate – keep in touch with as many people as possible while at the same time minimising the cost of doing so. Can you imagine the cost of consistently printing and mailing to 2000 loyal customers every month?

A website cuts down on your total cost of postage and your everyday word processing software cuts down on physically writing out every greeting or piece of correspondence.

However, a website does the one thing that you’re always looking for: a website helps to free your time.

Your time is the most precious commodity that you’ll never be able to get back. You’ll never be able to play that magnificent round of golf, go vacationing with the family or watching your child perform in their school play if you’re constantly trying to free yourself of responsibilities.

A website is a lot of work to start. That’s the truth. The best way to look at your website is to view it as your own body. When you put the right fuel (food) in your system your body runs efficiently. You aren’t constipated, you have lots of energy and you feel great. Combine this with a little exercise and you’ll live a fairly long life. When you start feeding yourself bad food, you start to feel tired and irritable. You may gain weight and start outgrowing your favourite clothing.

That’s the same thing that could happen to your website if it gets neglected. Just like your body, a website starts to deteriorate. The pride that you showed at having a website disappears and your website suffers.

If you still have doubts about having a website, think of it as your on-line sales centre. Imagine having a system that can take your orders when you are asleep. Or a system that will allow you to take a holiday and monitor your sales if you like without asking a sales manager? Maybe you don’t want to hire and train a new employee to take your orders and to know your sales process. A website helps you be better at what you do, not what you shouldn’t.

About The Author

Mark Gerrard is the Development Manager of the Freestart Website Builder Platform. See our website builder in action at http://www.freestart.com

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Do You Really Need A Website?

by: Mark Gerrard

Savvy business owners have jumped on the Internet bandwagon. Take a look at the amount of websites on the World Wide Web and you’ll see that the number is in the 100’s of millions. However, what does this mean for you? After all, you’ve been established and you sell solidly from your store-front; or on the other hand, you’re content to sell at the marketplace or other seller’s venues.

That’s perfectly fine. In fact, there’s absolutely nothing wrong if you’re content with your current sales volume. However, an increasing number of customers want to have the convenience of shopping from the Internet. Through a few clicks of the mouse and a few keyboard strokes, they can have the product shipped to their house and they didn’t have to speak to a salesperson!

Can you afford to miss out on this potential revenue stream?

Here are 3 reasons why you, as a business owner need a website:

1) Your Customer’s Expect You to Have a Website

Maybe you’ve had a few customers ask if you have a website. When you reply, “No” or “Not yet”, do you get a sinking feeling that you just lost buyer’s who would gladly buy from you multiple times without the trip to your store?

2) No Pressure Selling

Customer’s really, really hate pressure selling techniques. In fact, when sales people approach most customers, the typical, “I’m just looking or I’m just browsing” is the typical answer. So why not let your customer browse? Get a website and they can browse all they want without having a sales person breathing down their neck. The perception is that your customer feels relatively at ease because there’s no one trying to alter their decision. The reality is that every step of the way, you’re reminding the customer to buy from you and making it easy every step of the way to get what they want, all through your website.

3) Accounts for 3 Times the Amount of Sales vs. Phone Sales

There are numerous marketing studies done that all point towards the same conclusion: a website has 3 times the amount of sales than phone sales/walk-ins. So, 25% of sales result from phone/walk-ins and 75% result from on-line sales. These groups tend to be mutually exclusive as well (and phone sales/walk-ins tend to be more mature buyers age 50+) as opposed to Internet buyers, (age 16-49).

In conclusion, do you really need a website? Yes, you do.

About The Author

Mark Gerrard is the Development Manager of the Freestart Website Builder Platform. See our website builder in action at http://www.freestart.com

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Is Your Website Being Read? Why People Don’t Read Your Web Page

As the world virtually shrinks into the window on your computer screen,
the web site is the best and a must-have tool for any business. Not
only can it reach a global audience, it will boost your local exposure
exponentially—at a minimal cost.



However, your business web site isn’t, and shouldn’t
be, just an electronic version of your product/service brochure. It
could also be another potential revenue-generating source.



Just like a printed brochure, your web site doesn’t get read
by your visitors from top to bottom. At least not initially—and
not until you get them interested in what you have to offer.




First Impression




As the saying goes,




“You never get a second chance to make a first impression.”



And nowhere is this truer than on the Web. Your prospects form an
instant impression of you and your company the moment your home page
displays onto their computer screens.”



In a mouse click, your prospects determine who you are, how they
feel about you, and decide if they want to do business with you. Is
your web site creating the impression you want? Your business web site
acts as a silent salesman for your business. Knowing this,
wouldn’t you want to “dress” it to WOW your
customers?




Web Design vs Web Creation



Being able to draw doesn’t make one an artist. Just as having
written an essay doesn’t make one a novelist. At least not
without years of practice and training. Similarly, and with the
widespread availability of professional software, you as a small
business owner may choose to design-it-yourself (DIY). You may think
you could create your own artwork, “design” a promotion
flyer, build a web site.



However, to design something to visually communicate effectively
and compellingly, you have to consider its clarity, font usage,
readability.




Other things to consider are:




* Your business communications


* Branding and marketing mix



These are business communication problems to be addressed. You also
need to consider its consistency, identity, colour, professionalism,
integration, innovation and emotional impression.




Usability



Have you ever gone for a drive with a map someone else made and it
is poorly drawn or just wrong? We all hate the frustration of getting
lost. A difficult or inefficient navigation would break your web site
as quickly and easily as it was created (by yourself). We evaluate the
consistency, innovation, linkage, usability and presentation of the
design.



We also evaluate the resolution requirements, complexity,
consistency, usability to test the effectiveness of the web site
layout.




How We Really Use the Web




In his book, Don’t Make Me Think: A Common Sense Approach to Web Usability, web usability guru, Steve Krug, writes:



“When we’re creating sites, we act as though people are
going to pore over each page, reading our finely crafted text, figuring
out how we’ve organized things, and weighing their options before
deciding which link to click.



What they actually do most of the time (if we’re lucky) is
glance at each new page, scan some of the text, and click on the first
link that catches their interest or vaguely resembles the thing
they’re looking for. There are usually large parts of the page
that they don’t even look at.”




How we really use the web site




Krug adds that if one wants to design effective Web pages, there are three facts about real-world Web use to consider:




1) We don’t read pages. We scan them.




Why? Because:




* We’re usually in a hurry.


* We know we don’t need to read everything.


* We’re good at it.




2) We don’t make optimal choices. We satisfice.




Why? Because:




* We’re usually in a hurry.


* There’s not much of a penalty for guessing wrong.


* Weighing options may not improve our chances.


* Guessing is more fun.




3) We don’t figure out how things work. We muddle through.




Why? Because:




* It’s not important to us.


* If we find something that works, we stick to it.

About The Author

Sherman Cheong



Pagethinker is all about web design tips for online marketing.
Helping online marketers create effective websites using simple design
principles; increase the user experience of your visitors to your
website; attract customers and links; sell something! http://www.pagethinker.com

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Stay Home Vs. Working Mom - Let's End The War!

by: L. J. Allen

Sometimes it can seem as though stay at home moms and working moms are
battling against each other. The truth is, there are lots of women who
stay at home with their children, and there are some moms who work. The
other truth is, one of them is not better than the other. As moms, we
all love our children, and we all want them to be happy. There are many
advantages and disadvantages to both staying at home, and working
outside of the home.



Staying at home with your children is great because you are able to
be with them all day. You are able to bond more with your children, and
instill more of your values and what you feel is important into your
children. It also gives you a great feeling to be able to be with your
children all the time. However, staying home with your children can
also make them more dependent on you than most other children are
toward their moms. It can make them fear leaving you, whether you're
leaving them at school, or with the babysitter for a night off. The
disadvantages to you are being on call all the time. It can make you
feel like you want to tear your hair out! Also, although you have one
of the hardest jobs, you're not actually bringing in an income.
Although, today many moms are working over the internet, or with home
businesses.



Mothers who work outside the home get their chance to be someone
else other than 'mom.' They can concentrate on what they are trying to
do much better than a mother who works at home. The only 'kids' they
have in their hair are the ones they work with! Also, being away from
your children more will foster a greater sense of independence in them.
Disadvantages to working outside the home are obvious. You don't get as
much time to spend with your children, and this can make you feel
guilty or neglectful. Also, you have to know that whoever may be your
children's caretakers will have an impact on what your children grow to
believe.



Whether we work outside the home, or stay at home with our kids, we
are all mothers. We all want the same things for our children.
Happiness, opportunities, and we want to give them all we can. Being a
mother is hard enough today. We need to stick together as moms,
whatever kind of mom we are. Supporting each other in motherhood and in
life is what is important. Support each other's decisions and be proud
of the decision that you have made. Let's end the war!

About The Author

Linda Allen is the co-founder of GirlfriendsCafe, a social networking site for women throughout the United States and Canada.




http://www.girlfriendscafe.com

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Technorati Tags: Work, Work at Home, Working, mom, internet, business, online business, make money

Writing Articles - Can put money in your pocket

by: John Arrington

Writing articles has one purpose and that is to generate traffic, not to be written as a sales letter.

Writing and submitting articles can generate huge amounts of traffic and create a very nice income for you, if done correctly.

If you are starting a Home Business and want to make money online than articles are the way to go. Why? Because

traffic generated from submitting articles is all targeted traffic. Because those who search online for information click on your article are searching for what you have to offer.

To see the amounts of traffic and sells needed to become successful online you must write at least one article a day.

More the better you must have at least 200 or more articles submitted to top quality article Directories before you start seeing results from your efforts.

The process is slow at first and than in about six months you'll start to notice an increase in traffic and sells generated from all those articles you have submitted.

Just stay focused and continue writing more and more articles and you'll reap the rewards later, in some cases for years to come.

There is money to be made writing and submitting articles. If you don't give up and quit.

If you are looking for a quick buck, writing and submitting articles is not the answer. You must be committed for the long haul. And sooner or later you'll profit big.

NOTE: Work hard now and relax later. Or work hard all your life and have nothing to show for it.

Copyright © 2007 & Beyond All Rights Reserved.

This article may be distributed freely on your website and in your ezines, as long as this entire article, copyright notice, links and the resource box are unchanged.

About The Author

John Arrington has 12 years experience in the marketing business. And has helped countless of people to become successful. Blog site: http://jarrington.blogspot.com/

If you want to learn how I do it. I just released a new ebook loaded with all the techniques you'll ever need to know about making money submitting articles. It's called "Article Marketing Masterminds" Get it here: http://tiptopwebsite.com/johna

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Book Review: Best Of Friends

by: Sherry Brantley

"Best of Friends" is a novel about the lives of the "Fabulous Five." The Fabulous Five is a group comprised of five wonderful, loyal ladies who have been best friends for years. Each woman in the group has her own issues to deal with and to learn from. The story mainly centers around Liz, whose mother has just passed away. Liz's family is about as dysfunctional as a family can be. The siblings have taken sides with each other. Liz always tries to be neutral, but when their backstabbing antics are directed at her, she finds herself unable to do so anymore.

Kim is another lady in the group who has finally met Mr. Right. Kiona, a female player, is deciding to settle down with one of her catches. When she and her boyfriend decide to move in together, they both have to learn to make compromises and to get over their commitment phobias. AJ allowed a bad marriage to tear her down and take her out of a promising career. Struggling
to care for her twin daughters, while she is on welfare, she fears that all is going to be lost. But her perseverance finally pays off and she finds herself back on track. Quineeta is single and loving it, however, when she has a health crisis, she relies on herself to get through it, when really she should have let her friends be there for her.

"Best of Friends" is truly an enjoyable novel. The author, Sherry Brantley has an awesome imagination which she puts to use in dreaming up plots for Liz's family to use against each other. She does an excellent job of character development. These ladies are very three-dimensional and Brantley lets you into their heads and hearts to make them seem more real. I could relate to so many of their experiences, and the doubts and fears that invade their minds were so similar to my own. Brantley also incorporates a touch of spirituality throughout her writing. I loved this because as she addresses Liz's dilemmas, she does so in a way that has Liz evaluating her actions on a higher level and making the realization that if she had taken the higher road, things would have been better. It wouldn't have been as fun to read about though!

"Best of Friends" is a must read for a women's reader groups. This will be a fun book to discuss. It is also the perfect book for a lady that needs an evening to herself, where she just wants to cuddle up with a great story. Don't miss this one!

Best of Friends
Sherry Brantley
Lulu (2005)
ISBN 9781411645455
Reviewed by Paige Lovitt for Reader Views (4/07)

About The Author

Inspirational speaker and author of the book Choices: The Power Is Within You, Sherry Brantley is known for her dynamic, energetic seminars and workshops. Best of Friends is her first novel. Learn more at http://www.inspirationalvoice.com

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The Art of Persuasive Business Writing

by: Courtland Bovee

All good writing involves persuasion-getting the reader over to your
side. You may be writing to persuade a colleague to take on a new
project, writing a blog post trying to persuade people to accept a new
idea, or writing persuasive advertising copy for a new product. In each
situation, your goal is to persuade your readers that you have
something to say and that it is in their best interest to take the
action you have requested.




Here are five elements to keep in mind when writing persuasive messages.



1. "You" attitude. Too much business writing has an "I" or "we"
viewpoint, which causes the writer to sound selfish and not interested
in the reader. If you want to get your point of view across, convey
information, or persuade the reader, you have to talk in terms of the
reader's interests, hopes, wishes, and preferences. Good writing
psychology requires that you present your message in light of the
reader's viewpoint rather than your own.



"I" or "We"


To help us process this order, we must ask for another copy of the requisition.




We trust you will extend your service contract.




"You"


So that your order can be filled promptly, please send another copy of the requisition.




By extending your service contract, you can continue to enjoy topnotch performance from your equipment.




2. Warmth. You can make all sorts of mistakes in your messages yet
still leave your readers with a good feeling if you can convey the
magic intangible of personal warmth. Warmth is more difficult in
writing than it is in oral communications. Essentially, warmth is an
aspect-possibly even the measure-of the "you" viewpoint. You should not
only demonstrate concern for the audience's problems but interest in
their attitudes and an appreciation of the ways in which handling the
situation is going to be helpful to them.



3. Parallel experience. One way of touching the right spots with
your reader is to draw on a parallel situation in your own experience.
Build your writing around this experience, or use what you learned as a
basis for your writing. By creating a sympathetic bond between you and
your reader, you enhance the person-to-person connection and help your
reader to become more open to what you are saying.



4. Good manners. If you want to persuade your reader, you must show
impeccable manners. In other words, be nice. If you are rude or overly
aggressive, your reader will shut down to your argument and turn
elsewhere. When in doubt, put yourself on the other end of the writing
and ask, "How would I feel if this was directed at me? Would I be
offended, or would I be open to listening to more?"



5. Tone. The tone of your writing goes beyond the content of your words
and offers the reader an overall feeling or indication of your meaning.
The overall tone of your message will depend on the subject, but a
general guideline is to stay positive. Suggest to your reader that you
are interested in his or her problems and in solving them. A good tone
is ruined by using harsh words or phrases. Some examples:




Poor...........................Improved


the alleged loss...............the loss you refer to


you claim that.................we understand that


you neglected to send..........you did not send


in which you assert............you tell us


if we were at fault............please accept our apologies


we request that you send us....please send us



Persuasion is an art, not a science-but that does not mean there is
no winning formula. By incorporating these five elements into your
business communication, you will have a greater chance of getting your
reader to stop, listen, and take the action you want.

About The Author

Courtland L. Bovee, one of America's leading
instructors in clear and effective communication, co-authors several
leading college-level texts with John V. Thill, a prominent
communications consultant and current Chairman and Chief Executive
Officer of Global Communication Strategies. Their website, Business
Communication Headline News, the #1 business communication site on the
web, is at http://www.businesscommunicationheadlinenews.com.

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The best of E3 2007

See the best of show from this year's key video game conference

CNET's
Veronica Belmont takes a look at the best the "big three" video game
manufacturers had to offer from the popular conference with a new,
toned-down twist.

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