The 3 New Strategies for Marketing Viral Success

In the b.i. days (before the internet), the success of a mom and pop
store depended, among other things, on the big boys of industry. Once
they came to town and set up shop, there was no more mom and pop. They
were driven out of business by the sheer volume of the mega companies'
advertising and capital. Not a pretty site.



The internet has gone a long way to reviving the mom and pop industry.
It affords many small businesses the opportunity to compete by using
simple cost effective techniques repeated on a continuous basis. One of
the techniques is viral marketing commonly referred to as word of
mouth.



In the old days viral marketing for small business owners had limited
appeal. Yes they could be successful in that particular city, town or
even region but it's still nothing compared to the global word of mouth
that business owners can tap into right now thanks to the internet.
Once you launch your viral marketing campaign, it requires very little
follow up on your part and even this has been taken a step further with
the emergence of Web 2.0.



Here are some new ways to get the best out of your viral marketing:




1. The Small Report.




There have been some excellent ebooks on the internet chock full of
good information but let's face it: many people are not going to read
them due to the length. Enter the small report. Putting together a five
to ten page report can be done in no time. The same goes for reading
it. We suffer from information overload in this day and age so giving
people useful information in smaller quantities makes sense.



Find a hot topic and write several articles on it. Place the articles
in a pdf file with your name and contact information branded on the
report. Tell readers they are free to distribute your report as long as
they do not alter it in any way. Then advertise your report in forums
on your website and anywhere else you can think of. People want
information fast and utilizing small reports is a good way to give them
exactly that. It's also a good start to making money from your viral
campaign.



2. Video




In 2005, Kevin McCarthy one of the pioneers of online marketing
predicted that within a year there would be an explosion of online
video. Prediction accomplished. The internet is at the dawning of the
video revolution. It is becoming easier and easier to make a video and
upload it to places like You Tube or Google Video. In fact Google
bought You Tube late last year for 1.65 billion dollars. That's a good
indicator of how things are going.



Like the small report, try to keep your video brief and to the point.
While people would rather watch than read, you still don't want to
overload them. The point of a using a viral video (like reports) for
your business is to give visitors useful information but just enough.
In the end you want them to get more information by going to your
website




3. Folksonomies




Wikipedia defines folksonomy as "a user-generated taxonomy used to
categorize and retrieve web content such as Web pages, photographs and
Web links". In plain english what they are referring to is tagging; a
way to not only retrieve information you want but more importantly to
share that information with others. Tagging is nothing more than
keywords specifically related to bookmarking social sites like Digg,
Technorati or Delicious.



As an example let's say you join Technorati. You then make a video, tag
it with the keyword phrase "funny online video" and upload it to your
account. Now all individuals within the Technorati community will be
able to access your video when they type in that particular keyword.
This is very powerful. Tag viral and bookmarking social can put you in
front of a large audience immediately.



No matter how new the strategies keep in mind if you want your viral
marketing to truly take off then make sure its free. Charging money for
your report or video will guarantee you a limited appeal. Free is a
powerful psychological trigger for many of us so use it. Also make sure
you are providing quality. No one is going to be in a hurry to pass
around below average information.



The internet has in many ways leveled the playing field. Just stay
alert to any new innovations and be ready to incorporate them into your
internet web site marketing strategy. A smart viral marketing campaign
can make any small business successful.

About The Author

Daryl Campbell is your internet marketing
guide for more tips, tools, resources, free video coaching and up to
the minute information. Make the business of growing your business easy
and fun at http://winthemarket.com


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Once upon a time...

We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.




Nowadays no aspect of advertising is as badly served as advertising
itself. Where to day are the advertising voices that ring out as
intelligent, passionate, current, and, more importantly, critical of
current advertising practices?



Can you, for one moment, even imagine David Ogilvy not giving
sarcastic comment to some of what passes for advertising these days -
especially the use of the new technology?



Once upon a time we had an excellent heritage of critical writing
on advertising. Unfortunately to day no one speaks with any authority
either for or against advertising.




In our current trade press the lexicon of adjectives used by critics of advertising is...zilch...nada...nothing!



Even worse, the banality of what passes for intelligent commentary
on all aspects of marketing/advertising is simply that - banal!



The current crop of writers have forgotten that their first calling
is to write readable,intelligent and amusing articles. Because like
everything else advertising needs strong criticism, it needs that to
keep advertising strong and innovative. Bad advertising, and there
happens to be a lot of it around these days, drives out good
advertising unless there is someone to stop it.



The current crop of writers and what they have to say about
advertising is growing in irrelevance. Sometimes I feel that, when
reading the marketing/advertising/media press that they have no idea
who they are writing for. Sadly, a myopic tunnel vision is bought to
bear on the subject currently in vogue - in this instance, Web 2.0.



However what is really worrying is the fact that, in the instance
of Web 2.0, there is no debate as to the suitability of Web 2.0 as an
advertising medium, there is no debate as to the claims of it being
accountable. Which, by the way, it isn't, it is too susceptible to all
types of fraud and manipulation!



And there is absolutely no discussion on the huge and growing
problem of clutter. Whether it's emerging digital platforms or the
nooks and crannies in an ever increasing buyable physical world - from
dry-cleaning bags,coffee cups,door hangers and even houses. The simple
fact of the matter is that clutter is leading to more clutter.



So if clutter is such a problem, why isn't there a clear,unified
way of thinking out a way to reduce it? And that perhaps a good debate
and discussion within the marketing/Media press could contribute, but
no, no critics within the trade have emerged to courageously tackle
this huge and growing problem!



Added to this is the headlong, unquestioning rush into all forms of
new media. Like, for example, cellphone (mobile) advertising.




A much more critical stance would have questioned the very thought of advertising on mobile 'phones.



Now the obvious has been confirmed, marketers' new-found fondness
for cellphone advertising is not an enthusiam universally shared by
consumers.



When 4,000 adults were asked about different forms of mobile phone
ads the overwhelming majority of respondents found them "not
accepatable at all"!



"My new gizmo has gone up in smoke but I can't face ringing yet
another call centre"...that was the headline in a recent edition of The
Tomes of London, as if in vindication of what I am trying to say here.
"Customer satisfaction plumbs the depths as a survey suggests that we
are fed up with poor servicesstates the Times.




I can guarantee that there will be no discussion/debate/criticism of that little article in the trade press!



Here I will take this opportunity to announce the fact that we are
trying ourselves to (partially)address the problem of reader
satisfaction/ddissatisfaction. On our blogsite (http://effectiveaccountablecommunication.blogsite.com)
we have a short questionaire with a couple of questions and multiple
choice answers. Please take the time to visit and provide us with your
opinions...it will help us all in the future. Thank you so much in
anticipation.

About The Author

Paul Ashby has pioneered interactive
communication in Australia; Japan; USA;The UK; Singapore. He also wrote
& produced the worlds' first regularly scheduled interactive TV
game show sponsored by P&G. Having invested $10 m in independent
research he is ideally situated to proclaim the substantial benefits of
interactive marketing communication. Seeking more: Then visit: http://interactivetelevisionorinteractivetv.blogspot.com


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Wealth Management and Financial Advice

Finding the time to manage finances many times it is best left up to
the professionals and financial expertise that are knowledgeable and
experienced. Developing the skills and knowledgeable to understand
financial markets, taxation, retirement and estate planning is not that
easy. Expert Financial Advisors are there when you need to make those
crucial decisions about your money, the challenge is to find the
"Right" advisor to achieve your financial goals.



Some people who are very wealthy need financial expertise and services
to manage their finances so they can keep their wealth. Other not so
wealthy people need financial expertise to insure that they keep their
wealth, plus make their money grow with low risk. Many individuals who
do not use financial expertise and services for their wealth and estate
management see their finances slipping away. Large companies like
Assante have financial advisors there to recognize your unique needs.
Their financial strategies to wealth management have developed over a
period of time and experience to an in-depth, comprehensive and
integrated approach.



Advisors can work with you to find solutions to simplify and enhance
your goals, based on your needs, lifestyle, family, aspirations and
they then will develop personalized strategies for you. Some of the
strategies can include:



a)Integrated wealth management - Traditional investment advice with
insurance, tax, asset and estate planning, taking into account you're
entire financial portfolios with your present and future lifestyle
objectives.



b)Investment portfolios - Making your money grow and designing
investment strategies is what companies like assante are all about.
Every person who invests is different, that is why advisors with your
unique goal in mind, will recommend an investment portfolio based on
risk, tolerance and your timeline.



At these companies like Assante you will have access to in-depth
expertise with integrated and comprehensive financial planning, wealth
management, tax, investments and estate services, insurance, and
retirement planning experts. The result will be a one-stop solution,
financial and personal strategy with you in mind. For real solid
financial advice visit: http://www.assante.com/advisors/pmurray/home.html

About The Author

James Murray is a successful writer, SEO
& SEM specialist and online gaming expert providing valuable tips ,
strategy and advice for those interested in online gambling and
gambling strategies. His numerous articles found on the Internet
,provide useful and factual gambling information and knowledge. Some of
his websites are http://www.casinospokerrooms.com , http://www.bingosbingos.com , http://www.top-sportsbook.ca.




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Writing Your Resource Box To Make More People Click

The internet is the information super-highway, this phrase has been
used so many times that it could be nominated for the "Internet
Cliché Award". People that go to the internet are subdivided
into groups, but generally, they are out to search for information.
Whether for gaming, business, fun or anything else, the internet
provides us with information that has proved to be very beneficial.



In recent years many people have learned the secrets of Search Engine
Optimization. More and more sites have seen the positive effects that
articles have had for the traffic of their sites. Some have even
created sites devoted entirely to providing articles. Website visitors
can read the articles and get links to lead to many other sites that
are related to the topics and subjects of those articles.



For example, the sites may feature many articles about a whole lot of
topics. As a website visitor reads the articles they have searched for,
at the end of the article they can find a resource box that links them
to the site that has submitted the article. Of course the article would
be in relation to the site. Lets say if the article is about rotating
tires, the resource box may lead to a link to a site that sells tires
or car parts.



A resource box is what you usually find at the end of an article. It
contains the name of the author, a brief description of the author, a
brief description of the sponsoring site and a link. If a reader likes
what they read, they would have the tendency to find out where the
article came from to read more. The resource box will be their link to
the source of the article and this will entice them to go to the site
and do some more reading or research for the subject or topic they are
interested in.



But like the article itself, the resource box must also be eye-catching
to demand the attention and interest of the reader. While the resource
box encompasses only a small space, providing the right keywords and
content for your resource box will provide more encouragement for the
reader to go to your site.



Now we know what resource boxes are, what are the benefits of having a
good resource box? Mainly its driving traffic to your site. Many sites
would allow articles to be placed in their sites because they can make
use of the articles to fill their pages. They also get affiliation with
other sites that can be beneficial for them as well. For the sponsoring
site, when you get people to click on your resource box, you generate
traffic that can be counted upon as potential customers.



So what would be good content for your resource box? Basically it is
keywords, learning about the popular keywords that people are searching
for. There are many tools you can find on the internet that can help
you in determining what keywords to use. Good Keywords is a free tool
you can get at http://www.softnik.com
to determine how much a particular term is searched for. Then, check if
people are buying in relation to these keywords by checking how much
people are bidding on these keywords. You can check this at http://www.overture.com and http://adwords.google.com




Resource boxes can also make use of all the creativity it can get. You
only get a small space for your resource box so you better make the
most of it. Try to catch the attention of your reader with resource box
content that can make them give a second look. Unlike TV ads, you
don’t have visual aids to drive your point home. But you do have
the power of imagination of a reader. With the right content, you can
make them think and become interested.



Another tip is to use keywords that are related to your site. Do not
mislead your potential website visitors. Build your credibility so that
more people would get enticed to visit your site and browse what you
have to offer. Make the people click your resource box by providing
resource box content that makes a lasting impression. You only get one
chance to wow them and hundreds of chances to repulse them.



Never underestimate the power of the resource box. It may be small in
size, but it will provide a huge aid in driving traffic to your site. A
boring resource box will never get the job done. Be fun and creative
but at the same time show that you have a great deal to offer.

About The Author

Tommy Linsley, author.


"Helping the Regular Guy succeed on the net."


Software Solutions = More Profit 4 U. Automate Your e-Biz And


Secure Your Success. Automation=Less Work, More Money


http://www.e-BizSoftware4U.com


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------

Technorati Tags: web, business, sales, marketing, internet marketing, internet business, online business, work at home

Writing Your Resource Box To Make More People Click

The internet is the information super-highway, this phrase has been
used so many times that it could be nominated for the "Internet
Cliché Award". People that go to the internet are subdivided
into groups, but generally, they are out to search for information.
Whether for gaming, business, fun or anything else, the internet
provides us with information that has proved to be very beneficial.



In recent years many people have learned the secrets of Search Engine
Optimization. More and more sites have seen the positive effects that
articles have had for the traffic of their sites. Some have even
created sites devoted entirely to providing articles. Website visitors
can read the articles and get links to lead to many other sites that
are related to the topics and subjects of those articles.



For example, the sites may feature many articles about a whole lot of
topics. As a website visitor reads the articles they have searched for,
at the end of the article they can find a resource box that links them
to the site that has submitted the article. Of course the article would
be in relation to the site. Lets say if the article is about rotating
tires, the resource box may lead to a link to a site that sells tires
or car parts.



A resource box is what you usually find at the end of an article. It
contains the name of the author, a brief description of the author, a
brief description of the sponsoring site and a link. If a reader likes
what they read, they would have the tendency to find out where the
article came from to read more. The resource box will be their link to
the source of the article and this will entice them to go to the site
and do some more reading or research for the subject or topic they are
interested in.



But like the article itself, the resource box must also be eye-catching
to demand the attention and interest of the reader. While the resource
box encompasses only a small space, providing the right keywords and
content for your resource box will provide more encouragement for the
reader to go to your site.



Now we know what resource boxes are, what are the benefits of having a
good resource box? Mainly its driving traffic to your site. Many sites
would allow articles to be placed in their sites because they can make
use of the articles to fill their pages. They also get affiliation with
other sites that can be beneficial for them as well. For the sponsoring
site, when you get people to click on your resource box, you generate
traffic that can be counted upon as potential customers.



So what would be good content for your resource box? Basically it is
keywords, learning about the popular keywords that people are searching
for. There are many tools you can find on the internet that can help
you in determining what keywords to use. Good Keywords is a free tool
you can get at http://www.softnik.com
to determine how much a particular term is searched for. Then, check if
people are buying in relation to these keywords by checking how much
people are bidding on these keywords. You can check this at http://www.overture.com and http://adwords.google.com




Resource boxes can also make use of all the creativity it can get. You
only get a small space for your resource box so you better make the
most of it. Try to catch the attention of your reader with resource box
content that can make them give a second look. Unlike TV ads, you
don’t have visual aids to drive your point home. But you do have
the power of imagination of a reader. With the right content, you can
make them think and become interested.



Another tip is to use keywords that are related to your site. Do not
mislead your potential website visitors. Build your credibility so that
more people would get enticed to visit your site and browse what you
have to offer. Make the people click your resource box by providing
resource box content that makes a lasting impression. You only get one
chance to wow them and hundreds of chances to repulse them.



Never underestimate the power of the resource box. It may be small in
size, but it will provide a huge aid in driving traffic to your site. A
boring resource box will never get the job done. Be fun and creative
but at the same time show that you have a great deal to offer.

About The Author

Tommy Linsley, author.


"Helping the Regular Guy succeed on the net."


Software Solutions = More Profit 4 U. Automate Your e-Biz And


Secure Your Success. Automation=Less Work, More Money


http://www.e-BizSoftware4U.com


--------------------------------------------------------------------------
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Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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The Three Most Common Affiliate Mistakes And How To Avoid Them

By now I'm sure you have realized that affiliate marketing is one of
the most effective and powerful ways is of earning some money online.
Affiliate programs give everybody a chance to make a profit through the
Internet. Since they are easy to join, implement and pay a commission
on a regular basis, more an more people are now willing in this
business.



But like with all businesses, there are countless pitfalls in the
affiliate marketing business as well. Making some of the most common
mistakes will result in decreasing everyday profits for the marketers.
That is why you should avoid them now than be regretful in the later.



First Mistake: Selecting the wrong affiliate program.




Logically, many people want to earn affiliate marketing commission as
fast as possible. By rushing through the selection stage, they tend to
choose a bandwagon product. These are products that the program thinks
is "hot". They choose the product that is in demand without actually
considering if the product appeals to them. In many cases, this is not
a very wise move obviously.



Instead of doing this, try top choose a product in which you are truly
interested in. For your internet venture to succeed, you should take
some time to plan and decide your action plan.



Choose a product that appeals to you. Then do some research about that
product to see if they are in demand. Promoting a product you are more
passionate about is easier than promoting one only for the sake of
cashing in.



Second mistake: Not buying the product or using the service.




When you decide to be an affiliate, your main purpose is to effectively
and convincingly promote a product or service and to find customers.
For you to achieve this purpose, you must be able to relay that certain
product and service to the customers. It may be difficult for you to do
this when you yourself have not tried these things out. Thus, you
probably will fail to promote and recommend them convincingly. You will
also fail to create a desire in your customers to avail any of what you
are offering.



The best thing to do is to try the product or service personally first
before you sign up as an affiliate to see if it is really delivering
what it promises. After you have done this, you are one of the credible
and satisfied customers aware of it's advantages and disadvantages.
People will then feel the sincerity and truthfulness in you and this
will trigger them to try them out for themselves.



Mistake number 3: Joining too many affiliate programs.




Because affiliate programs are very easy to join, you might feel the
temptation to join various affiliate programs to try and maximize the
commissions you will be getting. You also may think that there is
nothing wrong and nothing to lose by being part of many affiliate
programs.



This may be true, it is a great way to have multiple sources of income.
However, joining multiple programs and attempting to promote them all
at the same time will cause you to sabotage yourself. It will prevent
you from concentrating on each one of them properly.



The result? The true potential of your affiliate program is not reached
and the income generated will not be as generous as you initially
thought it would. The best way to achieve excellent result is by
joining only one solid program that pays a 40% commission at least.
Give it your best effort by promoting the product or service
enthusiastically. As soon as you see that it is already making a
reasonable profit, then maybe you can now join another affiliate
program.



The best technique is to do it slowly but surely. There is really no
need to rush into anything, especially with affiliate marketing. With
the way things are going, the future is looking real bright and it
seems affiliate marketing will be around for a long time.



A lot of affiliate marketers makes these mistakes and are paying dearly
for their actions. Do not fall into the same situation they have been
in, try to do whatever possible to avoid making the same mistakes.



Time is the key. Take the time to analyze your marketing strategy and
check if you are on the right track. If done properly, you will be able
to maximize your affiliate marketing program's potential and earn
higher profits.



---------------------------------------




This article may be reprinted providing it is published in it's
entirety, including the author's bio and link to the URL displayed.

About The Author

John J Farina is a successful affiliate
marketer. He provides expert reviews on which affiliate programs to
join and which ones to avoid like the plague. He shows people how to
actually generate substantial income on-line using very simple, easily
modeled systems. An example of such a system that you can study and
duplicate is at: http://www.johnnysreviewsite.com




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Writing Effective Benefits Statements

How to turn features into compelling benefits that matter to customers




One of the most common trap the marketing folks get into when working
on technical products is focusing on the features of a product rather
than the benefits to the end user. Features are great - we all want to
know what is in a product and want to be able to compare it to other
products. But at the same time there are many features that, while the
benefits may be obvious to the Marketer or Product Manager working on
them, may leave potential customers wondering why they matter.



Here's an example. Back when I was the Product Manager for the
Human Interface for the MacOS at Apple, the company would routinely
release new technologies with each operating system release. Since many
of these technologies were very "cool" by technology standards they
would get talked about as feature. A few examples include QuickDraw GX
and QuickTime.



Now for those of us who are more technical geeks, or for those who
followed what Apple was doing we immediately understood what Apple
meant when they said "includes the new QuickDraw GX graphics and
printing architecture and version 2.0 of QuickTime". But for the other
99.999% of the world, stating some benefits would have answered the age
old question of "So why should I care" (and "So why should I upgrade").



When writing effective benefits statements think of the phrase
"Which means that you can". What do I mean by this? To give you an idea
I'll use the 280 Group as an example (this is the part of the article
where we do the shameless self-promotion).



One of the "Features" that we promote is that we provide "Hand
Picked Marketing & Product Management Consultants and Contractors".
On its own you might say "So What?", but here's the benefit statement.




FEATURE:




"Hand Picked Marketing & Product Management Consultants and Contractors…"




Which means that you can…




BENEFIT




"…save the time and hassle of doing the work yourself to find a qualified consultant, check their references, etc."




Here's another example:




FEATURE:




"Seasoned Professional and Experienced Consultants…"




Which means that you can…




BENEFIT



"…rest assured that you will have a committed and
professional resource to see the project all the way through and get
excellent results."



The "Which means that you can" phrase helps bring out the real
value to your customers. They don't care about technology or features
if there isn't an associated benefit to them. This may seem like
Marketing 101, but it is amazing how many people neglect this when
writing their marketing content.



To wrap up, let's go back to the Apple example. Now if I told you
that you should upgrade to the newest version of the MacOS because
you'll get QuickTime 2.0, which means that can watch movies on your
computer that are twice as big and are much higher quality, would you
be a little more prone to want to upgrade?

About The Author

Brian Lawley is the President of the 280
Group, the Product Marketing & Product Management Experts™.
The 280 Group provides consulting, contractors, training and templates
to help companies define, launch and market breakthrough new products.
For more information about the 280 Group's services and toolkits
(Product Roadmap, Product Launch, Beta Program, Developer Program &
others) visit http://www.280group.com.


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