Web 2.0: Are Second Life and You Tube in your Marketing Plan?.::. http://cyber-anywhere.blogspot.com/

I’ve been reading the PR and Marketing media with interest of
late, so many companies, large and small, are taking their next steps
online; evolving beyond the barriers of their websites into new
frontiers; embracing the new world of Web 2.0.



Limiting online marketing to the traditional website is fast
becoming a turn of the century phenomenon. More and more organisations
seeking marketing success online are turning to Second Life, You Tube
and other forms of social media.



The approach to marketing on the web has become divided into two
groups; those that have a website and banner ads, and those that
understand and use the web to its full potential.



As a freelance copywriter and marketing consultant, I want my
clients to be maximising their potential online and using Web 2.0 to
its full potential. I want to be involved and I think everyone in the
communication business should be thinking the same.



Big Brand’s in Second Life




There’s a plethora of excellent examples of big brands using
these new media to maximum effect. In Second Life, Cisco are holding
international meetings where no one has to leave their desk, indeed the
list of big brands involved is extensive and includes the BBC, Mercedes
Benz, Calvin Klein, Starwood hotels and IBM. What they’re seeking
is a 5 senses brand experience for their visitors, essentially
it’s three dimensional web browsing, where you walk around the
web page, engaging with it, rather than simply read it.



But of course, like with any new media phenomenon, the rules of
engagement have changed, many brands entering Second Life find their
‘sims’ remain mostly empty. The ones that succeed will be
the ones that actually learn a little about Second Life as residents
first. They’ll be the ones that don’t simply build a
presence in Second Life, but also give visitors a reason to visit. And
the reality is, you have to tell them about it in the real world.




Big Brand Success on You Tube



On You Tube, Diet Coke and Mentos are blowing fountains to the
benefit of both brands (check out ‘Experiment 214’ on You
Tube) and Sony Bravia has used blogging to substantially increase brand
recognition across the globe.



Most You Tube based brand successes have started by accident.
Someone posts something that is fun to watch, that accidentally
includes a big brand, the video spreads, the brand gets publicity.



It’s successful because the audience believes it’s been
made for their amusement, not for your publicity. And they believe this
because it’s true.



This is the challenge for those of us in the communications
industry, be they freelance copywriters and marketing consultants like
me, to admen, media sales executives or pr consultants. It’s to
get brands posted on You Tube using genuinely entertaining, engaging
and sincere approaches.



You Tube offers amazing potential for brand development amongst key
audiences. The catch is, that in a world growing in cynicism, if the
audience finds out you intended to get your message on there, the
message will fall flat: Bang. You’ve been found out.




Engaging Future



No one knows whether Second Life or You Tube will continue to break
new grounds attracting big brands; whether they will become the
marketing platforms of the future is still in doubt. But there is no
doubt that the future of marketing is engagement and this is the true
benefit of Web 2.0. Organisations with millions of stakeholders can
communicate and engage with each on an individual basis, getting
involved early; testing which new platform works for you and sticking
to a cohesive strategy is essential organisations of all sizes.



Are you using the Web 2.0? This article explores the possibilities and
pitfalls on new online media such as You Tube and Second Life, which
are currently seen as the forerunners of Web 2.0’s opportunities
to engage with customers.

About The Author

Richard Jebb is a Freelance Writer who
specialises in writing for business. Copywriting, Internet Marketing,
Marketing literature, Public Relations, Award Entry Submissions and
Website Content are just some of the business tools he can make work
for you. You can contact Richard Jebb by emailing him richard@wordsthat-work.co.uk http://www.wordsthat-work.co.uk.

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Custom Gift Wrap – Promoting Your Brand.::. http://cyber-anywhere.blogspot.com/

With retail chain stores on every high street, there's never been a
more important time for independent retailers to find ways to promote
their own brand. However, whether you have one store or five hundred
stores your brand is central to everything you do to promote your
business.



A growing trend among retailers is to offer a gift wrapping
service. This is true both in the physical world and also with
retailing on the internet. It is possible to buy a huge range of stock
gift wrap papers. But, this has its disadvantages. Not only is it
almost impossible to match your company's corporate colours, but with
changing trends, a paper chosen today could be out of stock tomorrow.



A better solution for gift wrapping is to have your own gift wrap
paper custom printed. A simple idea would be to have your logo repeated
to make an overall pattern using your corporate colours. This will work
well with a particularly good design. A much better idea would be to
commission some bespoke illustrations that either reflect your store's
product range or possibly a seasonal theme. The company logo can be
included, but with more subtlety. This way you can maintain your
corporate brand whilst offering the recipient of the gift something
much more appealing.



Remember to give some thought to whether you are going to include
ribbons and bows when choosing your design theme and colours. Gift wrap
ribbons and bows will add the finishing touch to any gift. Do think
about how the fully gift wrapped present is to be packaged for posting
if you are planning to gift wrap mail order items. You would most
likely include the gift wrap materials along with the product for
wrapping by the gift giver, unless you are sending the gift directly to
the recipient.




Custom Gift Wrap Design and Print



There are printers who specialise in wrapping paper printing. The
same is true of designers. Initially you will need to talk to someone
who understands the different processes involved and being armed with
sufficient information at the beginning will help.




1. Do you require rolls or sheets?


2. What is your preferred paper weight? eg. 60g., 70g., 80g., 90g.


3. Paper quality? Kraft, Varnished, Metallic.


4. Paper size? Length and width of rolls or sheets.


5. Paper finish? Matt or Varnished.


6. Quantity of sheets or rolls?


7. Colours in design? Standard 1-4 colours, Pantones.


8. Type of printing? Flexo, Gravure, Litho.


9. Any special effects? Metal foil, spot varnish.



The quantity and paper finish required will very quickly dictate
what is possible and what is not for your budget. The budget will be
dependent on the value of the gift, assuming you won't be charging for
a branded gift wrap service. There are three types of printing used to
print wrapping paper. These are Flexography, Gravure and Litho
printing.



Printing wrapping paper rolls using Flexography. For simple designs
in 1 or 2 colours the minimum quantity is approximately 6 to 12 rolls
per design. Roll widths are typically from 30cm to 100cm and have a
roll length of 250m. Rolls can be cut and supplied as gift wrap sheets.



Printing wrapping paper rolls using Gravure printing. Minimum
quantities are often referred to by weights from 100kg for a single
colour and up to 1000kg minimum for 4 colour printing per design. Roll
widths are from 30cm to 100cm and in roll lengths of 250m.



A weight of 100Kg is equivalent to approximately 15 to 25 rolls,
depending on the paper weight and roll width. These 250m counter rolls
can also be cut and supplied as gift wrap sheets or converted into
consumer rolls. Consumer roll lengths are specified by the customer and
typically vary from 1m to 5m in length.



Printing wrapping paper using Litho printing. Gift wrapping paper
is relatively thin, 60-90g, and not many printers like to put such thin
paper through their litho printing presses. Some will print on thicker
paper. This isn't normally recommended as it makes wrapping gifts more
difficult. A 90g matt white paper provides an ideal base for printing
gift wrap designs and is thick enough for litho printing if you can
find a supplier that will do it. The most popular sheet size is 500m x
700mm or very close, depending on the printing press and country of
supply. Typical minimum quantity is 1000 sheets per design.



There are definite advantages to printing litho. With low print
runs possible and high quality multi-colour printing, the starting
price for being able to print multiple designs is kept low. With some
creativity a wonderful selection of designs is possible while including
a central branded look.

About The Author

Richard Leeds is the founder of
PrintJuggler, and provides a personal service for customers with custom
printing and gift wrap packaging requirements. For more details visit http://www.printjuggler.com

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Points To Consider.::. http://cyber-anywhere.blogspot.com/

Internet Marketing




When you think about Marketing, what do you think of first? Which
aspects of Marketing are important, which are essential, and which ones
can you take or leave? You be the judge.



Millions of individuals are taking full advantage of the Internet these
days. And they should considering how many great ways there are to earn
extra cash. Some even make the decision to earn a living completely
from home. Far too many folks are sick and tired of dealing with major
companies and random lay-offs. You simply never know when it might be
your turn to go. Therefore they begin making money online. Now, there
are several ways one can go about this. Some people choose to start
their very own Internet business, which can likely be ran from their
home. While others dabble in adsense and make cash off of daily web
traffic. Believe it or not, there is a great deal of money to be made
this way.



It's crucial to consider what you need to avoid if your goal is making
money online. Along with all the wonderful options at your fingertips,
there are scams galore. I can't tell you how many scammers I've spotted
online selling their hoopla. They pitch a great game about making money
online. Virtually all of them will tell you how much can be made on the
web if you do this and this, and then they proceed to pitch a product
they're selling. Most likely it's a DVD or some sort of bogus software.
This is where you have to stop and think for a moment. If they can
really make so much cash doing what they're encouraging you to do, then
why are they spending their time and effort pitching something to you?
Wouldn't they be off making money online themselves? Instead they've
chosen to sell a gimmicky product, which basically just amounts to some
information. Obviously they weren't doing to well.



Once you begin to move beyond basic background information, you begin
to realize that there's more to Marketing than you may have first
thought.



When striving to earn cash via the web, avoid product pitches that
guarantee riches. You can attain the crucial information you need for
starting an online business, building websites and earning adsense
revenue, or selling products via auctions, just by scouring the web.
It's all free. Begin by contemplating how you want to start making
money online and what aspect of web-business you'd excel at. The more
time and effort you put into your online money-making, the more
turn-over you'll surely see.



As your knowledge about Marketing continues to grow, you will begin to
see how Marketing fits into the overall scheme of things. Knowing how
something relates to the rest of the world is important too.

About The Author

Warwick Motley is the webmaster of :-


http://ultimateprofits.googlepages.com

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Delivering The Ultimate Outcome.::. http://cyber-anywhere.blogspot.com/

Lately I've been thinking a lot about client results.




My conclusion is that producing consistent results for our clients is
really the only way we can justify our existence as Independent
Professionals. Everything else is missing the point.




Results are our biggest point of leverage.



When we produce results for clients, we automatically have tools
that will make our marketing more effective -- Word-of-mouth, case
studies, testimonials, articles about client projects, etc.




The best marketing in the world cannot overcome the handicap of producing inconsistent, ineffective results.



A question I ask my clients is: "If budget were not an issue, what
service or program would you offer to your clients so that you could
consistently produce the best possible results?"



What they invariably say is, "I would provide a more comprehensive,
more expensive program than I'm offering now." Then I ask, "What are
you selling now?" Their answer is that they are offering what they
think the client can afford, not what they really need.




And why is this the case?



One, is that we are unwilling to take responsibility for producing
results for a client. And two, we're afraid the client will say no to
the larger and riskier (to our mind) proposal.



We're giving clients what they want, not what they need. And this
is tantamount to giving a patient a bandage instead of an operation
(when an operation is clearly what is called for.)



So we continue to offer one or two day training that does little
more than get people excited for a few days. We offer coaching programs
that are three months, or even less, when we know long-term sustainable
change takes six months or more. We provide consulting advice but don't
hold our clients accountable for implementing it.



If you want to stop struggling with marketing, one thing to change
immediately is to take a firm stand for producing consistent results
for your clients.




But how do you do that? Here are a few things I've discovered:



1. Ask what your clients really need. They don't need a process.
They need a result. Ask yourself, "What is the Ultimate Outcome that my
clients will be happy with?" And then find a way to package your
services to deliver that Ultimate Outcome.



Example: "We will sell your business for you and get a better price
than if you went through a traditional broker." Phil Hamilton went from
offering business valuations at $10,000 to providing a complete package
including selling the business, and now makes $150,000 per deal.



2. Have a big concept. We tend to think too small. We're focused on
getting the next project, working with our clients and doing the best
we can. What's the Big Concept that you offer? What will stimulate the
imagination of your clients?



I went from offering marketing coaching sessions to the Marketing
Action Groups and promised to "Hold Your Feet to the Fire." I now have
a waiting list and doubled my business in 18 months.



3. Coach, don't just consult or train. Breakthroughs come from
helping clients reach their goals. Doing it for them or telling them
how to do it is insufficient. Your projects or programs need to hold
your clients accountable for getting the job done while you empower
them to find the answers for themselves.



Example: John Callos and Kevin Kelsey went from selling consulting
services to delivering comprehensive, results-oriented programs for
bank executives that include consulting, coaching and training. In the
process they doubled their business.



4. Do joint ventures. You can only do so much by yourself. Who can
you bring in to do a piece of the work? Could you gain access to
companies through an associate who has the client relationships you
need but not the expertise you possess?



Example: This was the key for Phil Hamilton. He had the contacts
but needed more resources. By bringing together a group of top
professionals they could offer more, get better results and increase
their income dramatically.



5. Think long-term. Short programs are merely bandages. Your
clients will ultimately lose their investment if they, in the name of
cost savings, only commit to short programs. Develop long-term programs
and guarantee results (if the client does their fair share of the
work).



Example: In the six-month Marketing Action Groups we guarantee
participants will be happy with the results they produce or they may
ask for a full refund. But they need to attend all the sessions and do
their homework.




Time to focus on results above all else.



Make the foundation of your marketing the results you produce for
your clients. Create services and programs designed to deliver those
results and don't compromise. Give clients what they need, not what
they want.

About The Author

Robert Middleton, the owner of Action Plan
Marketing, has been helping Independent Professionals be better
marketers since 1984. On his web site http://www.ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.



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Press Releases: Misconceptions to Avoid and Guidelines to Follow!.::. http://cyber-anywhere.blogspot.com/

Writing a press release use to scare the willies out of me but not any
more. Once I finally learned exactly what a press release was and who I
should aim my correspondence to, things got a whole lot easier very
quickly, and they will for you too.



Let's examine what a Press Release really is and some of the
misconceptions that I had before being educated the right way. Press
Release, as defined by wikipedia.com is: "A news release or press
statement written or recorded communication directed at members of the
news media for the purpose of announcing something claimed as having
news value". This definition is extremely accurate and tells you what a
Press Release is.



The critical component in writing an effective Press Release is to
understand that you are not writing an advertisement for a general
audience or a word story to a publication. And this is where one of the
misconceptions comes into play. Many professionals and small business
owners get this part wrong and it obviously causes major frustration
when they their Press Release does not render the interests they were
counting on.



Writing a Press Release requires that you gear your written text to
the news media; after all, they are the specific group that you are
trying to reach so they are who you must write your Press Release to.
The objective of writing your Press Release should be to WOW a
reporter. Write intriguing and captivating text about your news of
value. If a reporter is wowed, surprised or captivated by your press
release, then you are much more apt to get the attention you are
expecting.




I am including a general guideline below that will help you create and disperse a successful press release to the media.



1. It is imperative that you draft a well written and formatted
press release. Format can be the first hint to a reporter that the
information you are sending is not relative to their audience. You can
overcome this possibility if you take the time to properly format your
press release according to acceptable standards. So, what should you
include in your press release?



- Include your Time Line - The first thing you want to be seen on your
press release should be the time you wish it released. Let the media
know if you want the news to be released immediately if that's the
case. (For Immediate Release!) Tell the media that you want your news
released at a predetermined time. (Release the first week of January!)
If you want your news released with a seasonal deadline, state so>
(Release before Christmas!)



- Don't forget your Contact Information - Next, you need to include
your complete contact so as not to make it difficult for the media to
follow-up with you. Often times, with a well written press release,
reporters may wish to interview you for a story they are going to
release about your business. That's when taking the time to write a
proper and well written press release really pays off in dividends.



- Headlines, Headlines Headlines - Then consider the significant
importance of your headline! As in all types of advertising
copywriting, the headline is the most important component of the entire
press release. If you don't grab the attention of the reader in the
first few seconds (yes, that's all the time you have), then the primary
purpose and objective of writing your press release will be lost. Take
the time to write out 6-10 headlines: I subconsciously think about this
element while I am doing my research as it makes it easier for me to
come up with viable possibilities. Write them down as they come to you,
then once you have completed the writing of the press release, come
back to them and see which one knocks your socks off. Show your list to
family and friends and determine which ones they think say the most.
These few extra steps could make the difference between a great press
release and a totally ineffective press release.



-Include a dateline when you are beginning the body of your text.
Tell the reader the date you are sending your release to them and the
city and state of origin. (June 27, 2007 - City Here, Montana - start
the text of the first paragraph here.)



-Always double space the body of the press release. It's much
neater in a appearance and is not so congested that the reporter cannot
even read it.



-Use Quotes and Give Credit - It perfectly satisfactory to use
quotes from learned experts in the field you are writing the press
release about. It will help you establish credibility for your news
release.



- Include a Call To Action - I recommend that you always include a
Call To Action. What do you want the end result of your press release
to accomplish? Do you want someone to call a phone number for more
information; do you want someone to visit your retail location for a
new sale or is it that you want everyone to visit your new website and
find out just how great the information you have to share really is.
So, Include a Call To Action.



-The Closing comes last - In North America, traditionally the
symbol "-30-" is inserted after the body and before the media contact
information to indicate that the release is ending. A more modern
substitute is to use the pound sign (###).



-Include the Media Contact Information - include name, phone
number, land address, email address and any other pertinent information
for each PR person you send your press release to.



2. Target Your Market - It will do you no good to send your news
release to a reporter specializing in Sports when your news release
deals with Internet Marketing. Always target the reporters you want to
receive your press release. I also recommend that you actually do some
research and find out the names of the reporters most focused on your
business area. Always address your press release to the reporters you
have located from your research. Always target the recipients of your
press release to best suit your business needs. You may even want to
write dedicated releases to each reporter so as to better explain
yourself since each reporter will have different values which they use
to determine whether or not your press release warrants their
attention. Remember, anything you write to anyone that is personalized
will stand a better chance of success.



3. Relationship building will pay you hugh benefits in the long
run. Now that you have gone to all the trouble to locate the reporters
that specialize in your niche, then work on establishing a solid
working relationship with them. You may be surprised at just how much
good this will do you in time. Reporters are constantly looking for new
story lines: it you have a good consistent relationship with your niche
reporters they will look upon you as an expert in that niche. And who
better then an expert ,YOU, to do niche specific interviews with. So,
build a solid relationship with the reporters you locate. It will also
give you a heads up any time in the future you want to send out a new
press release.



4. Do not send releases to reporters that sound like a blatant
advertisement. Press releases are used to release something that is
truly newsworthy. You will not get to first base if you send out an
advertisement. Keep the context of your release factual and deliver
your message without flair and fanfare. Eliminate heavy descriptive
terminology such as describing your product or service as amazing, or
stupendous or the like. Keep you text down to basic factual
terminology. But do tell a good story too. Reporters like to read a
good story and good stories are written with interesting language will
sell the reporter on publishing your press release.



In summary, wikipedia.com says this very well: News releases have
been a large source of criticism against various types of journalists,
who sometimes rely on them heavily. Many articles in the business
press, particularly, are little more than recycled press releases. Some
people criticize writers for creating articles in this way, contending
that it constitutes free advertising for the company on whose behalf
the news release was issued, especially if it is not contrasted with
criticism of that company or product in the same article. On the other
hand, few dispute that news releases remain a valuable way for media to
be made aware of new products and services, and recent and upcoming
events of interest.

About The Author

Jimmy Oakley



Learn my secret weapon to getting 1,645 quality, 1 way links to my
brand new websites in less than a 2-4 weeks with very little effort!
Increase your Google ranking by easily using this new software program
that is being secretly used by top ranked websites in Google, Yahoo,
and MSN! I think you'll be surprised when you visit the website and
watch the demo video and read all of the user comments... Visit http://www.jimmyoakley.com/DirectorySubmitter.html

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Internet Marketing In Asia .::. http://cyber-anywhere.blogspot.com/

For most people, internet marketing is a money making industry. In
reality, internet marketing is about developing oneself on a regular
basis. If you are involved in internet marketing, you will have to pay
attention to some of the intermediate strategies that are being used -
especially if you are a beginner.



I'd like to just share a few intermediate to advanced strategies
you can use in order to enhance your internet marketing efforts,
whether you are selling internet marketing itself or not. Hopefully,
you can leverage internet marketing to enhance your income in the
shortest span of time.




Strategy #1 - Maximizing Your Productivity



Many internet marketers go solo on this. I would say that in order
for you to create the most amount of leverage, you will have to master
your productivity. It's important for you to find outsourced talent.
Places such as elance.com may prove to become too expensive, so it's
more viable to look to two particular sources that I find much cheaper
and just as reliable. First, you should seek out specific talent
forums. If you need a programmer, go to programmer forums. If you need
an affiliate manager, go to affiliate forums. If you need a designer,
then design forums are probably a better bet. The second is to look for
a local university and seek out those within the talent space you need
to hire. Bright, young individuals might actually have something to
prove and do a really good job!



Don't just outsource! Manage your talent, help them to grow and
train them up to become better. Point them to the right resources and
you'll realize that they will be more willing to assist you in doing
even bigger projects online.




Strategy #2 - Automated traffic mechanisms



If you have not got a series of automated traffic, you will
probably find that it is difficult to generate traffic. Each of my
sites is typically optimized on the search engines. If you want to
learn more about Search Engine Optimization, there are plenty of
courses that are available online, not to mention some really good SEO
forums.



On the forums at InternetMarketingSingapore.com/101traffic.html,
there are some 103 ideas on generating traffic. You just need to go in
there and identify the 5 best ways for you to do this, then keep at it
for a while.




Strategy #3 - Focus on a the 4-hour Work Week!



If you haven't already, you should pick up a copy of Timothy
Ferriss' "4-Hour work week". He mentions two things that struck me
right from the start. For instance, what are the 20% of the things that
create for you 80% of the results? And what are 20% of the things that
you do that create 80% of your problems? If you focus on answering
these, you should be more effective in understanding your productivity
cycle and move closer toward overall business improvement!

About The Author

Stuart Tan is the national bestselling
author of "Secrets of Internet Millionaires" and the co-author of
bestselling "Master Your Mind Design Your Destiny". He is the owner of
InternetMarketingSingapore.com and runs a popular forum there. Anyone
inspiring to be an internet marketing expert should go there and learn
from the regular and friendly discussions there.




http://www.InternetMarketingSingapore.com
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Article Marketing Domination Review.::. http://cyber-anywhere.blogspot.com/

My favorite free Internet marketing strategy is article marketing. I've
been using this technique since 1995 online and offline with great
success. Many e-books (including mine) cover this topic but Article
Marketing Domination goes one step further to maximize your article
marketing efforts.



Article Marketing Domination by Joshua Spaulding is unique in that
it focuses on advanced strategies for article marketers with some
experience. Joshua is the CEO of Spaulding Marketing, Inc. an internet
marketing firm that provides top-notch marketing services to small
business owners.



The chapters of this 29 page, single spaced e-book include:




Introduction


About The Author


What You Must Know


Effective Article Creation


Effective Article Distribution


Studying EzineArticles.com


Marketing Your Article Marketing


Latent Semantic Indexing


Conclusion


89 E-Zines Where You Can Publish Your Articles


Valuable Resources


Closing Thoughts




Joshua opens the e-book by focusing on the changes in article marketing
over the past few years. He offers his perspective as an article
directory owner an as an article marketer.



Joshua covers keyword selection that will help article marketers
stress less about keyword use and density. He also focuses on title
creation and how to create an effective resource box.



An after submission strategy created by Joshua helps article
marketers get the most out of their submissions. This strategy is truly
unique and worth the price of this e-book.



Joshua closes his e-book with a list of e-zines that accept article
submissions on the topics of health, home business, travel and home and
family. He then suggests some valuable resources and closes with
inspiring quotes.



Included as a bonus to your purchase of Article Marketing
Domination is the software "Article Submitter" and an e-book "Write
Like A Maniac".



Joshua and I have different opinions on only two points: the
importance of proper grammar and spelling in articles and the
recommended length. On all other points we agree and Joshua even taught
this long-time article marketer a thing or two!



I found Article Marketing Domination to be an excellent resource
for article marketers who are looking for an edge over their
competition.



(c) 2007, Davis Virtual Assistance. Reprint rights are granted to
all venues so long as the by-line is included and all links are made
live.

About The Author

Sign-up free for new reviews by Bonnie Jo Davis at http://www.small-business-reviews.com and purchase Article Marketing Domination at http://www.articlesthatsell.com/domination.htm

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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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