Liquid Aqua Promotional Keyrings.::. http://cyber-anywhere.blogspot.com/

The only problem with creating promotional keyrings for your customers
is that even a very nice keyring is unlikely to spend a lot of time out
of your customer’s pockets or purses. The keyrings could be the
most stylish keyring in the world, but since it can perform its
function quietly and without fuss, it is not often thought of and
others are not exposed to your logo, slogan, or company name.



If you want to change that, then all you have to do is invest in Liquid
Aqua keyrings for your customers. These keyrings are printed on the
outside, and the clear plastic encases a blend of colored oil and gel
that do not mix. This means that the colors of the oils float around in
the gel in small beads or one large bead depending on whether you shake
it up. These keyrings are fun to look at, fun to own, and are great
entertainment for kids and adults alike.



Liquid Aqua keyrings look classy and fascinating and can provide almost
anyone with simple fun just by shaking or moving the keyring about.
Customers with children can pass off their keyring to the little ones
and enjoy a few quiet moments as the kids entertain themselves with the
oil and gel suspension. Even better, these keyrings are solidly welded
to ensure that the Liquid Aqua does not leak and ruin clothing or bags,
making them durable as well as fun.



Liquid Aqua keyrings are great for enticing your customers to take
their keys out and show off the fun item in their pockets, and others
will be frequently exposed to your logo and company information as they
keyring is passed to them for a turn at playing with the suspended
liquids inside.



This means that the main problem of handing out keyrings is overridden
as your customers will be more than happy to take out their new
promotional keyrings and show them off to their friends. Be prepared
for a rush on your booth at trade shows or conferences, and hand them
out along with your company information for a quick sales boost that
will have you thanking your lucky stars that you found out about Liquid
Aqua.



These keyrings are interesting enough that people will gladly replace
their old keyrings with a Liquid Aqua promotional keyring with your
company information on the front, and the range of color choices
available means that you can customize your Liquid Aqua keyrings to
match your company colors and entertain your customers at the same
time.



These keyrings are priced right, and will pay for themselves in
customer appreciation and new business, too, as people play with your
keyrings and see your logo and information. You will be glad that you
found out about Liquid Aqua promotional keyrings as soon as the
business starts rolling in.

About The Author

Tina Rinaudo is one of the leading lights in
the UK promotional keyrings industry. Tina is a key member of YesGifts,
the UK's fastest growing online promotional keyrings resource
specialising in promotional pens, mugs, mouse mats, umbrellas,
conference items and much more. For more information please visit http://www.yesgifts.co.uk.


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Understanding Market Risk.::. http://cyber-anywhere.blogspot.com/

Market risks have little to do with a company’s overall strength,
and more to do with the affect the world’s economy can have on
the market.




***************************



The stock market is always volatile. There are risks involved in
investing your money in a company’s stock. Savvy investors take
the time to research the company thoroughly before investing in its
stock. But one risk investors often overlook is market risk, or the
volatility of one market and how it might affect another. This was seen
in February 2007, in a dramatic turn when the Chinese stock market
dropped a whopping 9% in a single day, causing a tidal wave effect
throughout the world. The United States Dow Jones Industrial Average
fell by 4.3% in the Chinese aftermath, its worst decline since the
terrorist attacks of 2001.



The International Organization of Securities Commissions urges
investors to take the time to learn what market risks are and how they
may affect investments worldwide.



Market risks have little to do with a company’s overall
strength, and more to do with the affect the world’s economy can
have on the market.



Interest Rate Risks




Changes in interest rates directly affect the value of bonds. As
interest rates rise, the price of previously purchased bonds falls;
while dropping interest rates will increase the bond’s value.




Inflation Risks




Inflation reduces a consumer’s purchasing power, which also reduces the value of investments.




Currency Risks



When purchasing stocks or bonds issued by companies outside of the
United States,any fluctuation in currency exchange rates can directly
affect how much a stock or bond really costs, and how much you’ll
make when selling it.




Liquidity Risks



The ability to sell off your investments at the moment you choose
can greatly affect your profit margins. Being unable to make trades due
to foreign regulations, not being able to find a buyer, selling at a
discount, among other reasons may cost you valuable assets.




Sociopolitical Risks



Worldwide events such as a terrorist attack, war, and even an
election can all affect investor attitude toward the market and cause
serious up or downturns. Worse yet, some catastrophic events can lead
to wide-spread disruptions in financial markets all over the world,
which can be risky for individual investors.




ICountry Risks



Country risks are similar to sociopolitical risks, with one
important exception: they are tied to a specific country and the
economic and political climate within it.




Legal Remedies Risk



When dabbling in the oversees market, keep in mind that problems
which may arise with your investment must be handled by that
governments market overseers, which may work very differently than
those your used to in the United States. This in itself can be very
risky for foreign investors.



While no one can completely avoid all market risks - that’s
what makes the financial market so profitable - there are a few things
every investor can do to minimize the risk.




Do Your Homework



Take the time to research all of the things that can affect your
oversees investments. Stay tuned to global economic trends and changes,
and be certain that you completely understand all of the trading
practices, regulatory practices and restrictions in investing
internationally.




Diversify




Vary your holdings by region, country, length of holdings (long term vs. short term), product, and sector.



Investing is always risky. But don’t let that scare you.
Oversees markets can be very profitable, as long as the investor
understands the ever-changing market risks associated with specific
investments and takes the necessary precautions.

About The Author

For the past ten years Bob Freeman has been
helping people build more money in their retirements. Now he has taken
his successful strategies to a new level by offering teleseminar
courses to help people make a better retirement for themselves than
they ever thought possible. For more tips and strategies see http://www.retirementwealthforyou.com.
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“Tips for an Amazon.com Bestseller Campaign”.::. http://cyber-anywhere.blogspot.com/

Selling your book through Amazon.com is a great way to not only earn
money, but to increase your visibility and credibility in the business
world. For example, if your book achieves Amazon.com bestseller status
then your sales could increase exponentially. Otherwise, your book
listing may fall into the deep sea of books on Amazon. Therefore,
earning best seller status is the top goal of many Internet businesses.




Following is a list of common questions regarding an Amazon.com bestseller campaign:



Question #1: Here’s my situation. I am working on an
Amazon.com bestseller campaign. I have sent press releases. So far I
have a list of 100,000 people that are being sent emails regarding the
book and its release. I’ve heard that you are supposed to have
500,000 people on your email list in order to crack the top ten in
Amazon. Is this true?



Answer: Not necessarily. The list of 500,000 names makes it more
likely for you to hit the bestseller list, but if you have a quality
list than you can still crack the top ten on Amazon. You may have a
smaller list, but if you have a high percentage of buyers than your
list could be more powerful than a larger list with a lower percentage
of buyers.



Question #2: I’ve heard about using joint ventures to spread
the word about my book’s release on Amazon.com. However,
I’m having trouble creating joint ventures because it is
difficult to get people to commit to a venture with me since they
don’t know me personally. Are there other options besides joint
ventures?



Answer #2: Let’s first check out how you are going about
obtaining joint ventures. The biggest problem with finding joint
ventures for an Amazon.com bestseller campaign is that you don’t
offer a value per value exchange. You can’t just ask people to
promote you and your book to their list in exchange for nothing that
benefits them.



You have to think how you can make the exchange valuable for the
other person. Give them incentives that will make them more likely to
send an email about your book to their list. Make sure to put a dollar
amount value on the items that you offer the joint venture partner for
free. Offer them bonuses that they can also offer in the email they
send out to their list.



Also make sure to figure out how your vision helps push them
towards their own vision. For example, some people want leads. Some
people just want help. Find out what they want and need and offer it to
them so they view promoting your book as a valuable exchange.



Tip: Find a book similar to yours on Amazon that has accomplished a
best seller campaign. Find out what they did in their campaign. Find
out what bonuses they offered. Find out who helped them and contact
these people.

About The Author

Matt Bacak began investing his first
earnings at the tender age of 12, a young businessman in the making.
Now, 15 years later, Bacak survived failed businesses, botched
partnerships, heavy credit card debt and bankruptcy - all in
preparation for the accomplishments he has achieved today as a
well-established Internet millionaire and best-selling author.




For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com


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Web 2.0: Are Second Life and You Tube in your Marketing Plan?.::. http://cyber-anywhere.blogspot.com/

I’ve been reading the PR and Marketing media with interest of
late, so many companies, large and small, are taking their next steps
online; evolving beyond the barriers of their websites into new
frontiers; embracing the new world of Web 2.0.



Limiting online marketing to the traditional website is fast
becoming a turn of the century phenomenon. More and more organisations
seeking marketing success online are turning to Second Life, You Tube
and other forms of social media.



The approach to marketing on the web has become divided into two
groups; those that have a website and banner ads, and those that
understand and use the web to its full potential.



As a freelance copywriter and marketing consultant, I want my
clients to be maximising their potential online and using Web 2.0 to
its full potential. I want to be involved and I think everyone in the
communication business should be thinking the same.



Big Brand’s in Second Life




There’s a plethora of excellent examples of big brands using
these new media to maximum effect. In Second Life, Cisco are holding
international meetings where no one has to leave their desk, indeed the
list of big brands involved is extensive and includes the BBC, Mercedes
Benz, Calvin Klein, Starwood hotels and IBM. What they’re seeking
is a 5 senses brand experience for their visitors, essentially
it’s three dimensional web browsing, where you walk around the
web page, engaging with it, rather than simply read it.



But of course, like with any new media phenomenon, the rules of
engagement have changed, many brands entering Second Life find their
‘sims’ remain mostly empty. The ones that succeed will be
the ones that actually learn a little about Second Life as residents
first. They’ll be the ones that don’t simply build a
presence in Second Life, but also give visitors a reason to visit. And
the reality is, you have to tell them about it in the real world.




Big Brand Success on You Tube



On You Tube, Diet Coke and Mentos are blowing fountains to the
benefit of both brands (check out ‘Experiment 214’ on You
Tube) and Sony Bravia has used blogging to substantially increase brand
recognition across the globe.



Most You Tube based brand successes have started by accident.
Someone posts something that is fun to watch, that accidentally
includes a big brand, the video spreads, the brand gets publicity.



It’s successful because the audience believes it’s been
made for their amusement, not for your publicity. And they believe this
because it’s true.



This is the challenge for those of us in the communications
industry, be they freelance copywriters and marketing consultants like
me, to admen, media sales executives or pr consultants. It’s to
get brands posted on You Tube using genuinely entertaining, engaging
and sincere approaches.



You Tube offers amazing potential for brand development amongst key
audiences. The catch is, that in a world growing in cynicism, if the
audience finds out you intended to get your message on there, the
message will fall flat: Bang. You’ve been found out.




Engaging Future



No one knows whether Second Life or You Tube will continue to break
new grounds attracting big brands; whether they will become the
marketing platforms of the future is still in doubt. But there is no
doubt that the future of marketing is engagement and this is the true
benefit of Web 2.0. Organisations with millions of stakeholders can
communicate and engage with each on an individual basis, getting
involved early; testing which new platform works for you and sticking
to a cohesive strategy is essential organisations of all sizes.



Are you using the Web 2.0? This article explores the possibilities and
pitfalls on new online media such as You Tube and Second Life, which
are currently seen as the forerunners of Web 2.0’s opportunities
to engage with customers.

About The Author

Richard Jebb is a Freelance Writer who
specialises in writing for business. Copywriting, Internet Marketing,
Marketing literature, Public Relations, Award Entry Submissions and
Website Content are just some of the business tools he can make work
for you. You can contact Richard Jebb by emailing him richard@wordsthat-work.co.uk http://www.wordsthat-work.co.uk.

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Custom Gift Wrap – Promoting Your Brand.::. http://cyber-anywhere.blogspot.com/

With retail chain stores on every high street, there's never been a
more important time for independent retailers to find ways to promote
their own brand. However, whether you have one store or five hundred
stores your brand is central to everything you do to promote your
business.



A growing trend among retailers is to offer a gift wrapping
service. This is true both in the physical world and also with
retailing on the internet. It is possible to buy a huge range of stock
gift wrap papers. But, this has its disadvantages. Not only is it
almost impossible to match your company's corporate colours, but with
changing trends, a paper chosen today could be out of stock tomorrow.



A better solution for gift wrapping is to have your own gift wrap
paper custom printed. A simple idea would be to have your logo repeated
to make an overall pattern using your corporate colours. This will work
well with a particularly good design. A much better idea would be to
commission some bespoke illustrations that either reflect your store's
product range or possibly a seasonal theme. The company logo can be
included, but with more subtlety. This way you can maintain your
corporate brand whilst offering the recipient of the gift something
much more appealing.



Remember to give some thought to whether you are going to include
ribbons and bows when choosing your design theme and colours. Gift wrap
ribbons and bows will add the finishing touch to any gift. Do think
about how the fully gift wrapped present is to be packaged for posting
if you are planning to gift wrap mail order items. You would most
likely include the gift wrap materials along with the product for
wrapping by the gift giver, unless you are sending the gift directly to
the recipient.




Custom Gift Wrap Design and Print



There are printers who specialise in wrapping paper printing. The
same is true of designers. Initially you will need to talk to someone
who understands the different processes involved and being armed with
sufficient information at the beginning will help.




1. Do you require rolls or sheets?


2. What is your preferred paper weight? eg. 60g., 70g., 80g., 90g.


3. Paper quality? Kraft, Varnished, Metallic.


4. Paper size? Length and width of rolls or sheets.


5. Paper finish? Matt or Varnished.


6. Quantity of sheets or rolls?


7. Colours in design? Standard 1-4 colours, Pantones.


8. Type of printing? Flexo, Gravure, Litho.


9. Any special effects? Metal foil, spot varnish.



The quantity and paper finish required will very quickly dictate
what is possible and what is not for your budget. The budget will be
dependent on the value of the gift, assuming you won't be charging for
a branded gift wrap service. There are three types of printing used to
print wrapping paper. These are Flexography, Gravure and Litho
printing.



Printing wrapping paper rolls using Flexography. For simple designs
in 1 or 2 colours the minimum quantity is approximately 6 to 12 rolls
per design. Roll widths are typically from 30cm to 100cm and have a
roll length of 250m. Rolls can be cut and supplied as gift wrap sheets.



Printing wrapping paper rolls using Gravure printing. Minimum
quantities are often referred to by weights from 100kg for a single
colour and up to 1000kg minimum for 4 colour printing per design. Roll
widths are from 30cm to 100cm and in roll lengths of 250m.



A weight of 100Kg is equivalent to approximately 15 to 25 rolls,
depending on the paper weight and roll width. These 250m counter rolls
can also be cut and supplied as gift wrap sheets or converted into
consumer rolls. Consumer roll lengths are specified by the customer and
typically vary from 1m to 5m in length.



Printing wrapping paper using Litho printing. Gift wrapping paper
is relatively thin, 60-90g, and not many printers like to put such thin
paper through their litho printing presses. Some will print on thicker
paper. This isn't normally recommended as it makes wrapping gifts more
difficult. A 90g matt white paper provides an ideal base for printing
gift wrap designs and is thick enough for litho printing if you can
find a supplier that will do it. The most popular sheet size is 500m x
700mm or very close, depending on the printing press and country of
supply. Typical minimum quantity is 1000 sheets per design.



There are definite advantages to printing litho. With low print
runs possible and high quality multi-colour printing, the starting
price for being able to print multiple designs is kept low. With some
creativity a wonderful selection of designs is possible while including
a central branded look.

About The Author

Richard Leeds is the founder of
PrintJuggler, and provides a personal service for customers with custom
printing and gift wrap packaging requirements. For more details visit http://www.printjuggler.com

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Points To Consider.::. http://cyber-anywhere.blogspot.com/

Internet Marketing




When you think about Marketing, what do you think of first? Which
aspects of Marketing are important, which are essential, and which ones
can you take or leave? You be the judge.



Millions of individuals are taking full advantage of the Internet these
days. And they should considering how many great ways there are to earn
extra cash. Some even make the decision to earn a living completely
from home. Far too many folks are sick and tired of dealing with major
companies and random lay-offs. You simply never know when it might be
your turn to go. Therefore they begin making money online. Now, there
are several ways one can go about this. Some people choose to start
their very own Internet business, which can likely be ran from their
home. While others dabble in adsense and make cash off of daily web
traffic. Believe it or not, there is a great deal of money to be made
this way.



It's crucial to consider what you need to avoid if your goal is making
money online. Along with all the wonderful options at your fingertips,
there are scams galore. I can't tell you how many scammers I've spotted
online selling their hoopla. They pitch a great game about making money
online. Virtually all of them will tell you how much can be made on the
web if you do this and this, and then they proceed to pitch a product
they're selling. Most likely it's a DVD or some sort of bogus software.
This is where you have to stop and think for a moment. If they can
really make so much cash doing what they're encouraging you to do, then
why are they spending their time and effort pitching something to you?
Wouldn't they be off making money online themselves? Instead they've
chosen to sell a gimmicky product, which basically just amounts to some
information. Obviously they weren't doing to well.



Once you begin to move beyond basic background information, you begin
to realize that there's more to Marketing than you may have first
thought.



When striving to earn cash via the web, avoid product pitches that
guarantee riches. You can attain the crucial information you need for
starting an online business, building websites and earning adsense
revenue, or selling products via auctions, just by scouring the web.
It's all free. Begin by contemplating how you want to start making
money online and what aspect of web-business you'd excel at. The more
time and effort you put into your online money-making, the more
turn-over you'll surely see.



As your knowledge about Marketing continues to grow, you will begin to
see how Marketing fits into the overall scheme of things. Knowing how
something relates to the rest of the world is important too.

About The Author

Warwick Motley is the webmaster of :-


http://ultimateprofits.googlepages.com

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Delivering The Ultimate Outcome.::. http://cyber-anywhere.blogspot.com/

Lately I've been thinking a lot about client results.




My conclusion is that producing consistent results for our clients is
really the only way we can justify our existence as Independent
Professionals. Everything else is missing the point.




Results are our biggest point of leverage.



When we produce results for clients, we automatically have tools
that will make our marketing more effective -- Word-of-mouth, case
studies, testimonials, articles about client projects, etc.




The best marketing in the world cannot overcome the handicap of producing inconsistent, ineffective results.



A question I ask my clients is: "If budget were not an issue, what
service or program would you offer to your clients so that you could
consistently produce the best possible results?"



What they invariably say is, "I would provide a more comprehensive,
more expensive program than I'm offering now." Then I ask, "What are
you selling now?" Their answer is that they are offering what they
think the client can afford, not what they really need.




And why is this the case?



One, is that we are unwilling to take responsibility for producing
results for a client. And two, we're afraid the client will say no to
the larger and riskier (to our mind) proposal.



We're giving clients what they want, not what they need. And this
is tantamount to giving a patient a bandage instead of an operation
(when an operation is clearly what is called for.)



So we continue to offer one or two day training that does little
more than get people excited for a few days. We offer coaching programs
that are three months, or even less, when we know long-term sustainable
change takes six months or more. We provide consulting advice but don't
hold our clients accountable for implementing it.



If you want to stop struggling with marketing, one thing to change
immediately is to take a firm stand for producing consistent results
for your clients.




But how do you do that? Here are a few things I've discovered:



1. Ask what your clients really need. They don't need a process.
They need a result. Ask yourself, "What is the Ultimate Outcome that my
clients will be happy with?" And then find a way to package your
services to deliver that Ultimate Outcome.



Example: "We will sell your business for you and get a better price
than if you went through a traditional broker." Phil Hamilton went from
offering business valuations at $10,000 to providing a complete package
including selling the business, and now makes $150,000 per deal.



2. Have a big concept. We tend to think too small. We're focused on
getting the next project, working with our clients and doing the best
we can. What's the Big Concept that you offer? What will stimulate the
imagination of your clients?



I went from offering marketing coaching sessions to the Marketing
Action Groups and promised to "Hold Your Feet to the Fire." I now have
a waiting list and doubled my business in 18 months.



3. Coach, don't just consult or train. Breakthroughs come from
helping clients reach their goals. Doing it for them or telling them
how to do it is insufficient. Your projects or programs need to hold
your clients accountable for getting the job done while you empower
them to find the answers for themselves.



Example: John Callos and Kevin Kelsey went from selling consulting
services to delivering comprehensive, results-oriented programs for
bank executives that include consulting, coaching and training. In the
process they doubled their business.



4. Do joint ventures. You can only do so much by yourself. Who can
you bring in to do a piece of the work? Could you gain access to
companies through an associate who has the client relationships you
need but not the expertise you possess?



Example: This was the key for Phil Hamilton. He had the contacts
but needed more resources. By bringing together a group of top
professionals they could offer more, get better results and increase
their income dramatically.



5. Think long-term. Short programs are merely bandages. Your
clients will ultimately lose their investment if they, in the name of
cost savings, only commit to short programs. Develop long-term programs
and guarantee results (if the client does their fair share of the
work).



Example: In the six-month Marketing Action Groups we guarantee
participants will be happy with the results they produce or they may
ask for a full refund. But they need to attend all the sessions and do
their homework.




Time to focus on results above all else.



Make the foundation of your marketing the results you produce for
your clients. Create services and programs designed to deliver those
results and don't compromise. Give clients what they need, not what
they want.

About The Author

Robert Middleton, the owner of Action Plan
Marketing, has been helping Independent Professionals be better
marketers since 1984. On his web site http://www.ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.



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