What Is Affiliate Marketing and Is It For Me?

Affiliate marketing can be defined as a widespread method of promotion
in which an affiliate is rewarded for every view, sale, and/or
registration produced through the affiliate's efforts (depending on the
type of affiliate program).



It's similar to collecting commissions as a typical salesperson would.
The more the affiliate sells... the more the affiliate gets paid. It's
as simple as that!



Compensation calculations vary but are typically based on one of the following:




Pay-Per-Click (PPC) - a specific amount is paid for each visitor the affiliate sends




Pay-Per-Lead (PPL) - where the affiliate is paid for registrations or sign-ups




Pay-Per-Sale (PPS) - a specific commission per sale is paid to the affiliate




If your goal is to generate your entire income online you can drive
traffic from your subscriber lists, your websites, and from other
marketing methods to affiliate links.



What About Product Sales and Marketing?




You'll want to watch for great products and services with the potential
to benefit your niche market and your mailing lists. To build trust and
income, it's best to recommend only those products that will be of
specific interest to them. It's a win-win situation for everyone that
way.



When an affiliate is marketing any product, the cost of marketing the
product is absorbed by the affiliate, so it's important to keep that
cost in mind when promoting products. Typically the higher the
percentage of affiliate commissions possible from any quality product,
the more that product is worth promoting.



When a product is sold through the affiliate's personal link, depending
on the service used, the total sale is divided up among the vendor, the
affiliate, the taxing authority, the shipper (if any), and the payment
processor.



It is common and expected that all affiliate details be spelled out in
the affiliate sign-up process. However, you shouldn't be afraid to
contact any vendor to clarify their affiliate program if you have
questions. Often you can telephone or email for a fast reply. If they
are not willing to answer your questions then you should stay away from
them. There are plenty of other quality affiliates programs that would
love to have you!



Is a Digital Lifestyle for Me?




Many standard retailers offer very small commissions for affiliate
sales while most internet marketers offer around 50%-75% of the sale
for being an affiliate of their digital product. This is why being an
affiliate of digital products can be very lucrative in a relatively
short period of time.



Although the number of affiliate programs for tangible goods and
off-line services is rising, a completely digital lifestyle can be
developed solely from digital or downloadable affiliate products that
may never take physical form.



Of course it's important to note that as an affiliate of any tangible
product, you generally never do more than promote a link to the product
online. So in that sense it's basically the same as a digital product.



One of the best places to find digital products to affiliate with is
ClickBank.com. They have an automatic affiliate program built into
their payment processing service so that affiliate payments are not
left up to the product owner to process.



Three other good affiliate programs to check into are:




CJ.com (Commission Junction) Amazon.com LinkShare.com




Staying with reputable, well-known internet vendors makes a great deal
of sense because you know you will get paid, you know when to expect a
check or bank deposit, and you can see your account details online at
any time. Plus, if you do have a problem they are more than willing to
take care of it.



How Do I Get Started?




There are many ways to start with affiliate marketing, but a basic
starting point is to have a web site with text or image affiliate links
to products you want to promote. Generally you want to stay focused
within a niche or interest group to increase your sales potential. In
other words, you don't want to have many different affiliate links to
variety of completely different markets on your website. Stick to a
similar theme.



If you have used the products, your promotional efforts could include a
product review based on your own experience along with images and other
supporting information.



Developing an email opt-in list is helpful in affiliate marketing
because it gives you the opportunity to find the products and
information with the most potential benefit for a group of like-minded
individuals (your subscribers) and tell them about it. A targeted list
of subscribers, that you have built a good relationship with could be
worth thousands of dollars over time.



By promoting affiliate products to several targeted niche markets, it
is possible to create a substantial income over time. Especially when
the affiliate marketer is only promoting quality products with a real
potential to benefit customers within the niche.



In conclusion, affiliate marketing is a great way to build an income
without having a product of your own, and without having to do much
more than get interested people to view product information through
your affiliate links. It's very easy to get started and can eventually
put a lot of money in your pocket. But be prepared to put in a lot of
time and effort. Making money online through affiliate programs is not
easy. If it was everyone would be rich.




-----------------------------------



This article may be reprinted providing it is published in it's
entirety, including the author's bio and link to the URL displayed.

About The Author

John J Farina is a successful affiliate
marketer. He provides expert reviews on which affiliate programs to
join and which ones to avoid like the plague. He shows people how to
actually generate substantial income on-line using very simple, easily
modeled systems. An example of such a system that you can study and
duplicate is at: http://www.johnnysreviewsite.com


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How To Create A Video Campaign Concept

Have you ever had a good idea, maybe a great idea, only to find that
someone else already ready did it? Frustrating. You want to be a
success and who doesn't? It's why you do what you do, why you put-up
with what you put-up with? But it all gets so frustrating.



As much as you'd like to believe otherwise, there just aren't any
secret methods, special potions, or motivational DVDs that are going to
make you a success in thirty days, but there are things you can do that
will help. Sure working hard helps but working smart is even better. So
how do you work smart? Well you can start with presenting your core,
marketing message to your targeted audience in a way that engages the
spirit, informs the intellect, and embeds in the mind. And if you want
to be cutting edge, the way to do it is with audio and video.




What A Difference A Difference Makes



Anybody who has ever tried to raise money for a project from a
bank, or contacted an ad agency for help has heard the question, "What
makes your company different?" If you don't have a different product,
different process, or different way of doing or presenting what you do,
you are never going to raise a cent or make an impact on the market.
Yet most companies blindly continue to follow the market leader, and
wonder why they never attain the level of success they hope to achieve.



If you want to be a success, you have to reinvent your company as
something unique, so when the time comes to present your redefined
vision to the world, you will actually have something to say, and
something worth listening to.



Lateral Thinking, The Creative Laxative




Once you've decided to develop a video marketing message that focuses
on what makes you different, you will want to know where begin.



This is a creative process that can be scary to business executives
trained in left-brain linear thinking. Learning to think creatively is
hard and for most people it goes against everything they have learned.



Creative thinking has been called 'thinking outside the box,'
right-brain thinking, or simply thinking differently. Author Edward De
Bono calls it 'Lateral Thinking.' De Bono argues linear thinking
stifles imagination because it suffices at the first seemingly
acceptable solution rather than looking for innovative alternatives:



"In ordinary traditional thinking we have developed no methods for
going beyond the adequate. As soon as something is satisfactory our
thinking must stop."


- Edward De Bono




Where You Begin Is Where You End



One method of jump-starting the creative process is to think
backward: you begin at the end, because where you're going will inform
how you get there.




Create Your Memory Tag or Slogan



A well thought-out slogan or tag line focuses attention on the
critical point-of-differentiation, the thing that establishes your
brand identity. A good slogan serves as a memory device, a positioning
tool that implants itself in your audience's mind and stays there.



No matter how many times the advertising agencies convince the
'pooh-bahs' at Coca-Cola to change their slogan, Coke will forever be
"The Real Thing," and Pepsi will be "The Choice of a New Generation,"
at least to my generation.



These were excellent examples of how to focus on a single element and
establish a differentiating identity between competing products that
for the most part are just about the same. Then of course you have 7-Up
with "The Uncola" slogan that was the best of the bunch, but was
unfortunately dumped for some lame reason.



Each of these soft drink slogans established market-turf for their
company, and each helped differentiate the product while establishing
identity in the audience's mind; and no place is anything said about
cost, quality, or any of the other conventional selling points that
small companies are so fond of touting.




Develop Your Story



A well-designed video commercial takes your audience through the
three stages of storytelling: The Setup with inciting incident, The
Crisis with problem escalation, and The Resolution with viewer
satisfaction.



Your slogan or tag is the punch line that highlights your resolution;
it's what you want your audience to remember; it's your marketing
message destination; and it's where you want to end. Now all you have
to do is work backwards to the beginning.



This method of development helps you avoid saying too much: yes,
there are many things you want to say, most of which are valid, some of
which are relevant, but few of which are applicable to the delivery of
an effective Web video presentation. The more you say to an audience,
the less they hear. Stick to a simple story that leads to a resolution
based on your memorable punch line or what TV screenwriters call 'the
button.'




Invent Your Hook



Once you have your basic commercial storyline with a beginning,
middle, and end, you need to make sure you have a hook: the thing
that's going to pique audience curiosity and make them stick around
long enough to view the entire presentation. The hook should center on
the 'inciting incident:' the motivating situation that propels your
onscreen representative to find a solution to the problem at hand that
ultimately leads to the resolution represented in your 'button' or
punch line.



The Geico Caveman is a great example of a hook that demands
attention, and draws the audience into the series of mini dramas that
constitute this award winning ad campaign; all based on an incredibly
simple, yet brilliant, tag: "So Easy A Caveman Could Do It." You don't
need expensive special effects or exotic locations; all you need is an
imagination and a message that can be delivered with a memorable one
line "button."

About The Author

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.


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Good Nameplate Design: The Rules

New businesses need a logo that speaks, that is easily recognizable,
that has style. Good nameplates are an extension of a good logo.



Manufacturers often try to emulate the nameplate design of the most
recognizable brands in their respective industry, often at a great
expense: quality design. While a brand might have a strong identity and
a legacy of quality, a closer look at its branding techniques may
reveal conceptual flaws that new businesses must avoid. Take Marshall
Amplification, the gold standard of the rock n roll sound: its
nameplate is one of the worst—a white, cheap plastic nameplate
with the company name in cursive. In imitating a nameplate with poor
design and construction such as Marshall’s, competitors look
cheap and lack the cutting edge; it is more difficult for these
fledging products and companies to stand out.




So what are the rules of good nameplate design?



Use a medium that compliments the packaging of your product. Labels
and even domed labels are run-of-the-mill—they do not speak with
any authority. Three-dimensional plastic or metallic nameplates,
however, not only present your brand visually but also allows the user
to actually touch your brand, creating a visceral, multi-sensorial
attachment between product and consumer. Customization options for 3-D
plastic and metal nameplates allow for greater design control in the
configuration of your nameplate.



Give your copy/logo room to breathe. On a nameplate, just as on a
printed page, white space is a critical part of design. Make sure there
is enough background so that the background adds depth to the logo. The
right perspective between copy and background is key.



Emphasize color. A nameplate with a spot of color instead of just black
and silver will always have more pop. But monochromatic
nameplates—i.e. black-on-black or contrasting shades of
silver—remain iconic and cool.



Complement your copy with an appropriate background design. Square
corner backgrounds, for example, work best with block style lettering
and script or italic copy look better with radius corners, or ovals and
circles. You should always layout your copy in several different
background shapes to get a feel for the best aesthetics for your
nameplate/logo.



Mix materials and manufacturing processes. For a look that will make
your nameplate/logo stand out from the crowd, mix mediums and materials
in the manufacture of your nameplate. Domed nameplates—especially
those with four-color intricate design—look great in bezels or as
a part of the nameplate. When you combine the color of doming into a
molded or metal nameplate, the branding takes on a totally different
look. Molded logos in etched metal nameplates can also add splash or
vice versa.




For additional information about nameplates and examples of customized designs, visit http://www.ID3logos.com.

About The Author

Steve Begor is the founder and president of
ID3 and an expert on identity manufacturing and marketing. This article
may be reprinted and distributed, but proper attribution and linkage to
http://www.id3logos.com is required.


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There Is No Clear Path To Network Marketing Success. Or Is There?

Network Marketing is a relatively recent marketing concept which has
the end purpose of increasing profits and returns. Network Marketing is
also addressed by the term Multi-level Marketing (or MLM); this idea
initiates its marketing campaign by identifying people who would be
interested in the business and would like to contribute towards its
success and profits. Network Marketing success can be attained
depending on the people involved, efforts made and their marketing
skills.



Companies use Network Marketing to advertise their products and as a
result, generate business by inviting prospects to join the business
and people to buy the products offered.



Network Marketing is an abstract phenomenon and there is no clear road
map to follow that would guarantee success and goal attainment.
Consequently, it becomes difficult to ascertain techniques and methods
that would yield desirable results. Some practices would work with
certain people while other methodologies are needed to approach a
different set of products and a different segment of people. This
discrepancy from case to case turns Network Marketing success into an
illusion at times. Bu that’s not true.



Although there are no clear strategies that would assure profits,
following in the footsteps of successful network marketers might
provide some guiding principles. The proposals and suggestions that
have worked previously with other network marketers might prove
lucrative for similar businesses. Reading and learning about success
stories of experienced network marketers will help to get a grasp of
the techniques that are implemented and how far they have been
successful.



Network Marketing has become increasingly popular with the rising fame
of the Internet; this provides numerous opportunities to businesses to
adopt Network Marketing as the medium to increase business and profits.
However, in the absence of any clear-cut proven techniques, Network
Marketing success depends on the creativity and the reach of the
marketing strategies implemented by the marketers. Such strategies
should be executed that match the money, effort and available resources
you have set for the project.



Network Marketing success promises a good income. The requirements
to become a successful Network Marketer are good communication,
analyzing and probing skills. Together, this mix will help to transform
you into a promising player of the Network Marketing business. A
universal rule can be to increase your personal network by interacting
with people and socializing as this will help to create contacts; these
contacts can be approached later for purposes of prospecting.



In a nutshell, there is no clear path that will lead you to Network
Marketing success. However, perseverance and passion will help to
promote the business effectively thereby yielding returns in the form
of increased attention and profits. Inquire about previously successful
strategies and try to tweak them to suit the situation at hand; and
learn from others’ mistakes as this will prevent you from
repeating them.

About The Author

Yoshi Kundagawa is a freelance journalist.
He writes about entrepreneurs, mlm and network marketing. You can read
his articles about network marketing success, at his blog: http://www.ilovemlm.com/blog/?p=11


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Internet Marketing And List Building: Forget Programs, Build Your List

Internet marketing newbies constantly have opportunities flung in their
faces. There are a few that might be good, with good products behind
them, but probably only for a while. Other programs are just so-so and
the owners make a bulk of the income. Then, there are the Internet
marketing scams, which you should avoid--totally.



Let's continue on the premise that you've found a solid program and
you're really eager to make it work for you. You may even be making
some money from it. But let's think about this: If you concentrate on
it alone, and you're building this huge downline, what about emailing
them? You can't do it for any reason, other than about company business
or you'll be kicked out of the program. Should you be doing this?



Obviously, you can. Yet, what happens when you've spent all your
time and energy and maybe money on getting this program really going
great. That would be awesome, and you'd have a real sense of
achievement, an income even. Great. But...



Did you know that most Internet marketing and other Internet
businesses fail within the first year? That doesn't necessarily mean
that your program will, but I can almost guarantee that when there are
so many people in it that it becomes unpopular because there's just no
money to be made anymore, it will fail. Then what? Start all over and
do it again?



Here's the thing. Most Internet marketing newbies don't understand
that programs aren't the answer. Even some people with time online
don't get it. There is only one thing that will keep your business
running, and that's a list of customers behind you, that know you, that
trust you, that like your personality, and that buy. You'll always have
a certain percentage of people on your list that buy what you recommend
because they trust you and know it's a good product.



How about this scenario? You have worked really hard at list
building all the while you were building your MLM business. But guess
what? The MLM dies off and you don't care! You have a list of 10,000
people who are willing to look at anything you send to them, and a
certain percentage of them will always buy. You can sell them a product
that you develop or become an affiliate for someone else and sell their
products and still have an income. Can you see how powerful having a
list of your own is now?



My best advice to you, especially if you're an Internet marketing
newbie, is to forget the hype. Get away from it and settle yourself
down to building a list. List building is the only thing that will keep
your business going. If you aren't doing it now, start today! See my
resource box for my step-by-step program. It's a very quick way to get
started.



Yet, whatever you do, whether you follow me or someone else, start
list building today. If you aren't going to do that, don't buy into one
more program, get another ebook, or buy more productivity software. If
you aren't list building, you may as well just close the doors forget
it. Ignoring list building is not an option.

About The Author

Tellman Knudson is all about Internet
marketing, and list building is his forte. Learn to build a powerful
list in just 9 hours when you visit My First List at http://www.myfirstlist.com

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How To Exceed Your Borrower's Expectations.

Step 1: Build Rapport




Anyone can take an application and price up a loan. Take the time to
get to know your borrower. Find out what challenges they're facing and
what their goals are.



Question them about their interests. Everyone has a hot button.
Some people like to discuss sports, others money, and still others are
family oriented. Find your borrower's hot button, be genuinely
interested, and they'll look forward to speaking to you.




Step 2: Be a Consultant.




Take the time to coach your borrowers to ensure they get the best deal available.



Think of yourself as a manager of your borrower's debt in the same
way a financial consultant advises their clients about their assets.
Important questions to ask may include current and future financial
challenges and/or goals.



For example: Do they have kids that plan to go to school? Do they
have a plan to get out of debt? Do they have retirement plan in place?



Another great technique is to review your borrower's credit with
them. An increase of 20 points on their credit report can save your
borrowers over $100,000.00 on a 30 year loan. Your borrowers will
appreciate and remember the extra effort.




A great site for FREE credit repair tips is http://www.CreditScoringSecretsExposed.com.




Step 3: Keep your borrower informed.



Borrowers can't stand not knowing what's going on with their loan.
They begin to think you've forgotten about them. Make an effort to at
least send them a daily email with their current status. It's easy if
you knock it out first thing each morning.




Step 4: Send a Thank You card.



For most people, their home is their largest investment. They
trusted you with their livelihood. Show your appreciation with a
handwritten thank you card. I guarantee referrals will follow.




Step 5: Stay in touch.



No one wants to be cast aside. Keep your name in front of your
borrowers with a newsletter. They'll stay abreast of mortgage news, get
the impression that you're thinking of them, and they'll get other
helpful tips as well.




I recommend http://www.hotsalesmachine.com. They have low minimum orders, come in full color, and you can include your picture or logo.




For more mortgage marketing tips go to http://MortgageMarketingProgram.blogspot.com.

About The Author

Brian Diez



I've been in the financial sevices field for over 7 years and have
had some incredible success. I cracked the code and unlocked the
secrets of mortgage marketing. Now I'll share them with you.

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Promote Your Local Business Online And Offline

Nowadays, many people search online for services instead of reaching
for the phone book. To increase your online exposure your pages should
include your street address, zip code, phone number, and five-digit zip
code. Include place names in the title tag such as “the name of
your city and your service.” When you seek links to your site
contact local businesses. A noncompeting local business should be
interested in exchanging links with you. Make sure that the anchor text
includes the name of your city. List your business within local
business directories. If you are a member of you local chamber of
commerce, ask for a link from their website.




Submit To Directories



Links from directories are some of the most valuable links you can
get. Note: Directories are not the same as search engines. A link from
a directory will help your search engine ranking. There are thousands
of online directories, but some are more significant than others. In
addition to directories such as the Open Directory Project, some of the
most important search engines such as Yahoo and Google have directories
of their own.




Some of the greatest advantages of submitting your site to directories are you get:




* One-way links. Remember, one-way links are more valuable than reciprocal links;


* Potentially qualified clients repeatedly see your listing.



Obtaining links from directories drive an increasing amount of
traffic to your site. In addition, you are improving your ranking
within search engines such as Google and Yahoo. Once you submit your
site information to a directory, it may take weeks or even months to
get listed.



While many directories are free, don’t be surprised when you
are asked to pay for submission. Certain directories promise to
expedite the submission process for paying customers. Directories
provide you with a constant stream of visitors and highly valuable
one-way links, be sure they are part of your marketing strategy.




Submit Your Site to Industry Sites and Specialized Directories



Because a link from a relevant site is more important than one from
an irrelevant site, links from industry sites and specialized
directories are highly valuable. If your business is a member of
professional associations, ask for a link to your site. The more links
you obtain from related websites, the more likely your site will be
considered an authority site.



Searching online you will find directories focused on your
particular industry such as business coaching, accounting, retail, and
such. You almost certainly belong to various trade associations that
list member sites. Contact the Webmaster and ask for a link. You may
get a link for free or you may be required to pay a fee, either way, it
is worth it.

About The Author

George Meszaros with Webene http://www.webene.com


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