Step 1: Build Rapport
Anyone can take an application and price up a loan. Take the time to
get to know your borrower. Find out what challenges they're facing and
what their goals are.
Question them about their interests. Everyone has a hot button.
Some people like to discuss sports, others money, and still others are
family oriented. Find your borrower's hot button, be genuinely
interested, and they'll look forward to speaking to you.
Step 2: Be a Consultant.
Take the time to coach your borrowers to ensure they get the best deal available.
Think of yourself as a manager of your borrower's debt in the same
way a financial consultant advises their clients about their assets.
Important questions to ask may include current and future financial
challenges and/or goals.
For example: Do they have kids that plan to go to school? Do they
have a plan to get out of debt? Do they have retirement plan in place?
Another great technique is to review your borrower's credit with
them. An increase of 20 points on their credit report can save your
borrowers over $100,000.00 on a 30 year loan. Your borrowers will
appreciate and remember the extra effort.
A great site for FREE credit repair tips is http://www.CreditScoringSecretsExposed.com.
Step 3: Keep your borrower informed.
Borrowers can't stand not knowing what's going on with their loan.
They begin to think you've forgotten about them. Make an effort to at
least send them a daily email with their current status. It's easy if
you knock it out first thing each morning.
Step 4: Send a Thank You card.
For most people, their home is their largest investment. They
trusted you with their livelihood. Show your appreciation with a
handwritten thank you card. I guarantee referrals will follow.
Step 5: Stay in touch.
No one wants to be cast aside. Keep your name in front of your
borrowers with a newsletter. They'll stay abreast of mortgage news, get
the impression that you're thinking of them, and they'll get other
helpful tips as well.
I recommend http://www.hotsalesmachine.com. They have low minimum orders, come in full color, and you can include your picture or logo.
For more mortgage marketing tips go to http://MortgageMarketingProgram.blogspot.com.
About The Author
I've been in the financial sevices field for over 7 years and have
had some incredible success. I cracked the code and unlocked the
secrets of mortgage marketing. Now I'll share them with you.
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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