Friday, August 3, 2007

Promote Your Local Business Online And Offline


Nowadays, many people search online for services instead of reaching
for the phone book. To increase your online exposure your pages should
include your street address, zip code, phone number, and five-digit zip
code. Include place names in the title tag such as “the name of
your city and your service.” When you seek links to your site
contact local businesses. A noncompeting local business should be
interested in exchanging links with you. Make sure that the anchor text
includes the name of your city. List your business within local
business directories. If you are a member of you local chamber of
commerce, ask for a link from their website.




Submit To Directories



Links from directories are some of the most valuable links you can
get. Note: Directories are not the same as search engines. A link from
a directory will help your search engine ranking. There are thousands
of online directories, but some are more significant than others. In
addition to directories such as the Open Directory Project, some of the
most important search engines such as Yahoo and Google have directories
of their own.




Some of the greatest advantages of submitting your site to directories are you get:




* One-way links. Remember, one-way links are more valuable than reciprocal links;


* Potentially qualified clients repeatedly see your listing.



Obtaining links from directories drive an increasing amount of
traffic to your site. In addition, you are improving your ranking
within search engines such as Google and Yahoo. Once you submit your
site information to a directory, it may take weeks or even months to
get listed.



While many directories are free, don’t be surprised when you
are asked to pay for submission. Certain directories promise to
expedite the submission process for paying customers. Directories
provide you with a constant stream of visitors and highly valuable
one-way links, be sure they are part of your marketing strategy.




Submit Your Site to Industry Sites and Specialized Directories



Because a link from a relevant site is more important than one from
an irrelevant site, links from industry sites and specialized
directories are highly valuable. If your business is a member of
professional associations, ask for a link to your site. The more links
you obtain from related websites, the more likely your site will be
considered an authority site.



Searching online you will find directories focused on your
particular industry such as business coaching, accounting, retail, and
such. You almost certainly belong to various trade associations that
list member sites. Contact the Webmaster and ask for a link. You may
get a link for free or you may be required to pay a fee, either way, it
is worth it.










About The Author

George Meszaros with Webene http://www.webene.com


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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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