AdSense is an easy program to grasp: it's a great form of an
advertising bringing a lot of benefits to every person in the chain.
And of course, seeing the results it can have on a business (and a
publisher) people encourage this form of publicity.
For the browsing audience this is probably the most straightforward
model available, because they can be directed to a lot of new sites
they wouldn't have otherwise found. Needless to say, if you have an
AdSense banner on your site, and a large number of visitors you'll know
it offers a great financial benefit.
But why does it work for the people clicking the links, as opposed to a standard approach?
It is aided by today's society. With bloggers and information based
articles on the internet, people may be encouraged to complete
purchases, which adsense can provide links to relevant suppliers whilst
also benefiting the publisher.
And the good thing about this is that it works for site visitors as
well. In fact Google realized that by pleasing the people who are
looking for something, and directing them to what they need faster,
everybody wins.
It is because of this that a lot of websites promote through AdSense in
both content and search. They do it because they ultimately learned
that it works for everyone.
If we look in the past, we can realize that this kind of publicity has
a great impact over the people, especially in the last few years. When
we enter on a web site and we see a graphical banner, our first idea is
to cancel it out of our mind, because it's of no concern to us.
That's why traditional banner advertising is wrong. It's precisely
because people are becoming savvy that they don't look at a flashy
banner because they think they'll be losing their time with it.
We've gotten accustomed to banners that don't interest us. And we're
accustomed to them having nice graphics. So we naturally associate the
two things and think that a banner with nice graphics has nothing to
tell us.
But we might look at a text-ad because we've grown accustomed to them
being targeted at what we're looking for. Basically these
advertisements have marketed themselves into being looked at by any
visitor.
This is a typical "no fluff, just stuff" situation. And in the end it
means the visitors will see what they're interested in, not some random
cool graphics you throw at them.
As stated above, site visitors adopt this advertising mechanism,
because it is efficient in leading them to pages of interest and can
offer ton of things they really want to see. Someone coming across an
article on adsense was probably looking for shoes or doing research on
shoes when they came across the article.
And most importantly for everyone, including visitors, this scheme can
only improve as the process gets further refined to make ads more
relevant to what you're looking for, not just a couple of keywords on a
site.
Nowadays, it is because of AdSense that Internet surfers are looking
after more interesting related things from banners, and the companies
behind the site (Google and the advertiser) need to have better ideas
to display, as expectations have increased a great deal.
So could "Do no evil" actually work in today's cut throat competitive
marketplace? Well, as you can see it can and it does. And you, as a
visitor are the one who gets to enjoy this the most. Advertising
becomes less of a burden and more of a benefit, and is still a benefit
you can choose to ignore.
Less obtrusive banners; banners that you're actually likely to be
interested in and click means you'll be less annoyed by surfing the web
and feel like you as a visitor being offered a relevant service.
Although some may feel reluctant to read articles that are there purely
to compel consumers, undoubtedly without this consideration they are
useful. Ultimately the adverts mean that you don't have to go back to
your homepage every time you are compelled to complete a purchase.
About the Author
Dale is working on making a career on line. Himself and his partner
have teamed up to help build the largest, honest and most profitable
organization on the internet. You can check out how he and his partner
are doing at http://unityblog1.blogspot.com/ or check out many of his other blogs at http://dalesblogs.blogspot.com/
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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Technorati Tags: Internet, Internet Marketing, Business Online, Online Marketing, affiliate, affiliate program, affiliate marketing
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