Some
business owners opt to start an affiliate marketing campaign as part of
their overall marketing strategy. In most cases the affiliate marketing
campaign is only a small portion of the overall marketing strategy but
there are some business owners who opt to rely exclusively on this type
of marketing. The main purpose of doing this is to save money while
still achieving valuable advertising. However, once a business becomes
more successful they should consider being more proactive and combining
affiliate marketing with other types of Internet marketing such as
placing banner ads and orchestrating an email marketing campaign. This
article will take a look at what affiliate marketing is and will
provide insight into why this is popular and how it can be used
effectively.
An affiliate marketing campaign is essentially a situation where other
website owners place ads for your business on their websites. These
website owners are known as affiliates. It is important to understand
how this type of marketing works. In general the affiliates are given
code for your banner ad to place on their website and given the freedom
to promote their own website as they see fit. In promoting their
website they are also attracting attention to your website because of
the banner ad directing visitors to your own website.
One of the most appealing elements of affiliate marketing is the
affiliate is only compensated when he produces a desired result. This
means the business owner is not obligated to pay the affiliate unless
the affiliate is successful. Success may be defined as generating
traffic to the website, resulting in a sale or even resulting in the
Internet user registering on your website or filling out a survey. The
compensation for affiliates is generally based on cost per click, cost
per lead or cost per sale. Cost per click and cost per lead are usually
paid in terms of a flat fee which is awarded to the affiliate each time
an Internet user either simply clicks through the banner ad on his
website or performs a specific action after clicking through the ad.
Cost per sale may result in the affiliate being awarded a flat fee or a
percentage of the sale depending on the agreement between the business
owner and the affiliate.
The most effective use of affiliate marketing is to actively seek out
affiliates with a proven track record of promoting the businesses which
they support. Most affiliate programs are open to anyone with a website
and it is not necessarily damaging to allow those who are not
particularly knowledgeable about marketing to run your banner ad but it
is far more worthwhile to seek out affiliates who are quite adept and
generating website traffic to their own website. This is important
because the more visitors they receive each month the more likely your
website it to receive interest from visitors who click on the
affiliates banner ad.
Another aspect of affiliate marketing which can contribute to success
or failure is the design of your banner ads. It is important to
remember affiliate marketing is viewed the same way other types of
marketing are viewed and care should be taken to create banner ads
which will be appealing to your target audience. This means everything
from the colors of your ad to the size and style of the font should be
carefully considered to create an appealing advertisement.
About the Author
Strive Mazunga is a webmaster and administrator of Internet Marketing Harbour at http://www.imharbour.com Visit us for more information at IM Harbour!.
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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Technorati Tags: Internet, Internet Marketing, Business Online, Online Marketing, affiliate, affiliate program, affiliate marketing
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