Friday, August 3, 2007

How To Stage A Viral Marketing Campaign That Works


There are all sorts of ways to initiate a viral marketing campaign that
brings targeted traffic straight to you, but one of the best is through
the use of free ebooks.



A viral marketing ebook is something that can be distributed to
numerous people with relative ease. With each new person that receives
one of your free ebooks, you gain an opportunity to make a profit from
your products and services or from an affiliate's products or services.




There are three major components that are necessary to creating a viral marketing campaign that works:




Wide Distribution



There are many ebook writers who charge for their creation. It's
common practice. But the fact is, charging for ebooks is not the best
way to achieve wide distribution. People love items that are free or
discounted. By offering free ebooks, you ensure a wide distribution for
your campaign. If you allow the books to be redistributed or rebranded,
you practically guarantee more targeted traffic, and in turn, more
profit for you.




Quality Content



The quality of your free ebooks is important. Readers aren't
impressed with spelling and grammar errors. In fact, such problems may
cause the reader to stop reading altogether, or worse, create distrust
in the products and services that are mentioned. If the ebook isn't
professional, your targeted traffic won't take you seriously.



In addition to avoiding content errors, you will also want to make
sure that any affiliate links that are featured within the free ebooks
are somehow relevant to the content and title of the ebooks. For
example, you don't want to be discussing a subject like dog walking and
then thrown in a random link for a domain registration services. It is
much better to weave the affiliate link into your writing so that its
appearance seems natural. Readers will respond to this much faster than
they would to a high pressured and sloppy sales technique.




Maximum Return



If you want to make sure that you get the maximum return possible
on your viral marketing campaign, you will need to get the rebranding
balance just right in your free ebooks. The best way to do this is by
making sure that the links are for your own products or for products
that you have resale rights to. You can also use links that are for
2-tier affiliate programs, ensuring that you collect the second tier
commission when a rebrander makes a sale.



When done properly, using a viral marketing campaign that centers
around free ebooks can bring you the targeted traffic you need. You
will make profit time and time again, with very little effort on your
part.










About The Author

Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com.
Cliff Posey has also operated several other successful web businesses
including Love Song Cards and Radio Career Consultants. The content in
this article was developed from his experience in these businesses.


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------

Technorati Tags: , , , , , , ,

No comments: