The mobile search market is still in its infancy and many advertisers
are taking a 'wait and see' approach. This lack of competition in the
mobile search space surely presents an opportunity for businesses to
get a head start on their competitors.
While most advertisers are reluctant to commit, it is relatively
straightforward to get positioned well in the natural search listings
of the mobile search engines, and PPC programme click costs are still
comparatively low. So, how do you start to market your business on the
mobile web?
The good news is that a mobile search marketing campaign is relatively
simple to set up. But before you can promote your website to the mobile
search market you need to ensure that it is compatible with mobile
screens, or you need a specifically designed site in a mobile ready
format such as XHTML, WML, or iMode.
The reality is that most sites will be difficult to adapt to small
mobile screens and will not have the simplified functionality that is
required by mobile users, so a dedicated mobile site is preferable.
Fortunately, mobile sites are relatively cheap and quick to build. You
can also register a .mobi domain so that users (and search engines)
will know that your site is fully mobile compatible.
Once you have your site established, accessing the mobile search
market is now quick, easy and cost effective with both Google and Yahoo
offering the ability to place PPC text ads on their mobile web search
engines. There are also other 3rd party mobile ad network providers
such as Admob (www.admob.com) that allow you to place contextual ads on
selected content.
In addition, mobile websites can be optimised for high visibility in
the natural search results of the mobile websites using conventional
SEO tactics. You can even submit a Google Mobile Sitemap. As few
business have mobile ready websites the competition for valuable screen
real estate is surprisingly light and it is relatively easy to get well
positioned on the mobile search engines.
While the majority of people may not yet be ready to book their
holidays on a mobile handset, there is clearly a business for other
travel and tourism related suppliers like hotels, restaurants, bars,
clubs, golf courses, attractions, tour guides and other local services.
Very few businesses have mobile versions of their websites, so there is
an opportunity to get ahead of your competitors through early exposure
for your products and services on the mobile web.
About The Author
a UK based search marketing agency that specialises in the travel
sector. Turismotec publish a bi-monthly search marketing newsletter
called etravel.success. Subscribe here - http://www.turismotec.com/news_letter.html.
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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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