Tag Lines Tell A Tale of One's Occupations

"What do you do?"





In our society this is the first question we’re asked, after
"What is your name?" The real question is: “How do you answer
this question?”




Do you tell people your title: clerk, programmer, driver, teacher,
sales rep or receptionist — or do you answer more descriptively?




Too many people respond to this question with a bland,
unimaginative job title or standard industry classification (SIC) code.
B-O-R-I-N-G! To set yourself apart from the crowd, cast your profession
in its most ennobling light and focus on the benefits of your work as
they accrue to others!




Consider Ruth Blumert Walker, longtime receptionist for the
Oakland, California law firm of DONAHUE, GALLAGHER, WOODS AND WOOD.
When asked her occupation, Blumert proudly proclaims “I’m
the Director of First Impressions." Indeed she is!




Walker knows that people dread going to a law firm. They're usually
there because of a problem and their visit is costly to boot. Walker
understands the key role she plays in their experience, and her moniker
showcases the power she possesses to make a difference.




Why not replace your official title or occupation with a more
descriptive tag line? An effective "tag line" casts your skills in an
ennobling light, sharing pride in your chosen profession. People
respond affirmatively when you tantalize and enthrall them with an
interesting or compelling tag line. Furthermore, you’re sending a
message you have a strong sense of who you are and what you do and are
thus deemed more employable.





Consider the following:




• The residential realtor who describes herself as "putting
people into their dream home." What a powerful statement she is making.





• The commercial credit specialist who smiles and tells strangers who ask that he is "giving credit where credit is due."




• A commercial airline pilot informs people who ask that she
is “shrinking the globe to reunite families and loved
ones.”





• A midwife proudly proclaims that she is “bringing new life into this world.”




In each case these professionals are sharing some of the magic of
their profession with their listeners. And listeners respond
accordingly. It’s a powerful conversation opener, whether in a
networking event, a job interview or just during casual conversation





Whatever your profession, you can create a "tag" line to showcase the results of your work and cast it in an ennobling light.





Here are some more examples to stimulate your creative juices:





• The Internal Revenue Service agent who tells people who ask that he's a "government fundraiser.”





• The Gardener tells people "I Turn the World Green. . .one garden at a time."





• The Dietitian says "I Teach People How to Behave in Front of Food."





• The Voice Coach who proclaims she "Gives Voice to the Timid."





• The Telephone Customer Service Representative (CSR) who tells people she "has a special calling.”





• The Plantronics headset saleswoman who says she helps people "Use their head… not their hands. "





• The photographer who “Gets paid to shoot people for a living.”





• The executive assistant who calls herself the “Presidential Gatekeeper”




• And even the motivational speaker, Craig Harrison, who tells
people he's "a motivational magician who turns aspirations into
achievements."




It's your turn! Look anew at your occupation or profession and
identify its outcome or the effect its commission has on people. Now
create a descriptive tag line to excite others about what you do, and
what it can do for them!




Use the power of language to create a compelling tag line that
gives you pride and infuses others with excitement too. Tag, you're IT!

About The Author

San Francisco Bay Area-based Professional
speaker Craig Harrison's EXPRESSIONS OF EXCELLENCE!™ provides
sales and service solutions through speaking. For information on
keynotes, training, coaching, curriculum for licensing and more, call
(888) 450-0664, visit http://www.ExpressionsOfExcellence.com or E-mail excellence@craigspeaks.com for inquiries.


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Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
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